Hype&Hyper

One of the world’s best-known fashion brands has opened towards the virtual world with its latest collaboration. ZARA has teamed up with South Korean designer Ader Error to create its latest form-fitting and boundary-pushing collection.

Inspired by the identities and uniqueness of each generation from A to Z, the Be Generation AZ Collection blurs the boundaries between the virtual and the real world. In Ader Error’s first collaboration with the leading fashion brand of the Spanish Inditex Group, an extension of the past into the present and the future comes to life. Beyond the physical, the collection is also available in the virtual space through Zepeto’s metaverse via its app interface. Users of the phone app can also purchase pieces from the collection’s digital version for their online avatars.

Our favorite cosmetics brands in the region | TOP 5

The stress caused by the rush of everyday life, the lack of sleep and the resulting exhaustion do not have a good effect on our health, which after a while becomes visible on our face. That is why it is extremely important to pay due attention to skincare, despite the

budapest

Good coffee is evident, eclair is the cherry on top—Emily Eclair

Nowadays, we come across more and more cafés with specialty labels, not only in Budapest but all over the country. However, this abundance sometimes comes at the expense of quality, as the criteria fade and not only customers but sometimes even the profession becomes confused about what is authentic. But

branding

Budapest’s most prestigious design store, Home of Solinfo, opens its doors

Solinfo is opening up to a wider audience—their new 400 square meter store, Home of Solinfo, now offers customers not only furniture and lamps but also small furniture, home accessories and books from the most renowned international manufacturers in the heart of Budapest. It is no exaggeration to say

Menü

Strategy

Business

Design

Lifestyle

Store

Rólunk

EN