Ukrainian design studio Orchidea has built its portfolio around sustainable brands that address current issues in modern social culture. This time they created a new visual identity for an initiative that aims to make healthy eating more accessible and appealing. Let’s see!
Fooditation is the brainchild of Alina Palkina, a nutritionist and entrepreneur with a passion for food. Her goal is to create a platform that will serve as a tool for building a healthier food culture through a variety of services. Whether it’s an online recipe, personal coaching, or a social event.
To reinforce the messages of the initiative, the Orchidea team designed a comprehensive identity. The visual framework conceived by the studio was designed to promote the idea that healthy eating is enjoyable and accessible, not elitist and dull. Their concept is accentuated by arched typography and illustrative elements with a vibrant color palette, sometimes oversized. This creates an aesthetic that is elegant and harmonious, but also fresh and fun.
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Source: Behance