The furniture brand is unstoppable: despite the war, it has launched a striking new collection straight from Ukraine.
We’ve written before about NOOM’s furniture that is both comfortable and eye-catching, and this time they’ve come up with a new range called Flock. At the heart of the collection lies the idea that our home should be a peaceful sanctuary, filled with objects that are pleasant to the touch, personalized and full of character, pieces that exude warmth and invite us to cocoon.
Since the start of the war, many Ukrainian companies faced a host of problems: disruption to supply chains, rising raw material prices, and logistical obstacles. However, Kharkiv-based NOOM tried to find a new solution to all these problems so that they could resume work and start serving customers as soon as possible. This is how they were able to launch the new collection before Christmas this year.
“Home is the most intimate place for rest, comfort, and gathering, and it should be filled with personalized, character-rich, and eye-catching statement objects like Flock design pieces. In addition to the distinct shape, I wanted to create furniture that would become part of the family, a friend, intimate and beloved,” said Kateryna Sokolova, designer of the Flock collection.