news

From Bátonyterenye Straight to the Runway

We've all heard about fashion's transformative power— in theory. However, the aim of the "Threads of Fate" project is to prove in practice that the world of sustainable fashion can provide breakout opportunities and careers even for the youth in the smallest villages. The motto of the sustainable fashion studio
Legendary lineup and musical discovery - the 2024 edition of Budapest Ritmo

Legendary lineup and musical discovery - the 2024 edition of Budapest Ritmo

April awaits with the next dose of global beats and local talent: Budapest Ritmo lineup boasts Salif Keita, Gérald Toto, Gaye Su Akyol, resident faves Duckshell and a rare live cinema treat by Vincent Moon. Organized by Hangvető as part of Bartók Spring International Arts Week, Ritmo promises a 3-day
The 13th Budapest Central European Fashion Week Concluded With a Record Number of Visitors

The 13th Budapest Central European Fashion Week Concluded With a Record Number of Visitors

The Hungarian Fashion & Design Agency (HFDA) organised the Budapest Central European Fashion Week (BCEFW) for the thirteenth time, between the 22nd and the 28th of January. 29 brands, including ten regional designers, unveiled their newest collections at the region’s main fashion event. There was a greater interest in the
From Wood to Plate: The Art of Ukrainian Pasta

From Wood to Plate: The Art of Ukrainian Pasta

Trupasta is a story of passion and coincidence, of culinary creativity intertwined with a love of pasta. The journey celebrating the creativity and craftsmanship of Ukrainian woodworkers was sparked by the unexpected purchase of a simple ravioli cutter. The colorful pasta, boards, rolling pins, and ravioli molds in the Trupasta
80 years of creating joy for human beings–interview with Johan Ejdemo, Global Design Manager of IKEA Sweden

80 years of creating joy for human beings–interview with Johan Ejdemo, Global Design Manager of IKEA Sweden

This year, the world is celebrating several important anniversaries, including the 80th birthday of theinfluential Swedish furniture brand IKEA. The celebrant hosted us in the small Swedish town of Älmhult,where the company's history began 8 decades ago.Here we spoke with Johan Ejdemo, co-head of one ofthe world's most
The cohesive force of the creators - Ajándék Terminál 2023

The cohesive force of the creators - Ajándék Terminál 2023

The Ajándék Terminál (Gift Terminal) is the origin of the meeting of design, art and gastronomy, the energy, spirit and talent of the creators are the most important cohesive force. The goal of Hybridart Management, which has been creating the pop-up fair for years, is to represent Hungarian designers widely
staff picks
Canteen #8—Pickles
lifestyle
Canteen #8—Pickles
From factories to the fashion world: the blankets of our childhood are back in SAPO’s collections
design
From factories to the fashion world: the blankets of our childhood are back in SAPO’s collections
NiLu: A friendly companion in the night | Interview with designer Eszter Hankó
design
NiLu: A friendly companion in the night | Interview with designer Eszter Hankó
highlights

IKEA 80th anniversary: assembling a better future, together

On 28 July 1943, Ingvar Kamprad, then only 17 years old, founded IKEA in the small town of Älmhult in Småland, Sweden. Now, IKEA is celebrating 80 years of entrepreneurial spirit, innovation, and co-creation with a curious, humble, and positive outlook for the future. In the beginning, IKEA was a
Safety obsession | How our society is being destroyed by too much safety
global

Safety obsession | How our society is being destroyed by too much safety

“In a sense, I see myself as a social politician” | Interview with Karim Rashid
design

“In a sense, I see myself as a social politician” | Interview with Karim Rashid

World-leading defence technology in Hungary
global

World-leading defence technology in Hungary

One day with Beton.Hofi & Miki357 in Budapest
lifestyle

One day with Beton.Hofi & Miki357 in Budapest

Budapest 150 Issue
Budapest 150 Issue

HYPE&HYPER MAGAZINE

A unique summary of all things exciting in the Central and Eastern European region in the fields of design, business, architecture and culture.

strategy
strategy

Worldleaders from nearly sixty countries will participate in the 32nd Economic Forum

One of the mos important conferences of the Central and Eastern European region, the Economic Forum will be held for the 32nd time in Karpacz, Poland from 5 to 7 September where about sixty country's leaders will participate. This year’s conference was given the theme „New Values for the
How has the Russian speaking minority in Estonia changed?
strategy

How has the Russian speaking minority in Estonia changed?

Interview with Andrey Makarychev, Russian professor living in Estonia, who said that the number of applications for Estonian citizenship has risen since the start of the war among the Russian speakers. Our interview from Estonia where society changes significantly since the war started. The Russian border is only about 55
Tensions on the Polish-Belarusian border have reached a peak
strategy

Tensions on the Polish-Belarusian border have reached a peak

Belarusian President Alyaksandr Lukashenka talks about an „excursion to Poland” with the Wagner Group, Vladimir Putin accuses Poland of revisionist plans, and the Poles started massively strengthening their eastern border. The situation between the Russian-Belarusian alliance and Poland became extremely tense. But what exactly is going on in this region?
The Russian ‘culture of death’ — interview with Andrey Makarychev

The Russian ‘culture of death’ — interview with Andrey Makarychev

Russian society is fragmented and atomized, and does not believe in collective public action—said Andrey Makarychev, Professor at University of Tartu, who left Russia a decade ago. He explains how Russia lost huge parts of its population during the last century, and much more. Interview on Hype&Hyper. You
Poland’s rival parties campaign in the same way
strategy

Poland’s rival parties campaign in the same way

Poland is in the midst of the election campaign: the main challenger to the ruling Law and Justice party (PiS) will be the Civic Coalition (KO) led by Donald Tusk. The election will be held in the autumn, and the battle for votes is intense, but it is difficult to
China is not our ally–interview on Sino-Russian relations
strategy

China is not our ally–interview on Sino-Russian relations

China is pro-Chinese and not pro-Russian–says Dr. Mikhail Karpov highlighting that BRICS is a paradoxical unity. Insight to the Sino-Russian relations by an expert coming directly from Moscow. How do you see China from the point of view of Russia? Is it an ally or maybe someone who is
The humanitarian agenda is an entry point into peace–interview with Peter Maurer

The humanitarian agenda is an entry point into peace–interview with Peter Maurer

Peace is a long road to go, often involving communication between many parties, says the former president of the Red Cross. Interview on international humanitarian law, prisoner exchanges in Yemen and diplomatic tricks to assist and protect hundreds of thousands of lives. You were the president of the International Committee

new posters

GET THE LATEST ITEMS FROM OUR STORE

GET THE LATEST ITEMS FROM OUR STORE

Unique Budapest based posters, Hype&Hyper's first limited clothing and more than 20 accecories from the most premium brands like CHROMIEZ.

business
Glass is still relevant even in the age of new high-tech materials | The (Czech) glass phenomenon
business

Glass is still relevant even in the age of new high-tech materials | The (Czech) glass phenomenon

Design lightings are one of the strongest segments of the Czech glass market and one of its most important contenders is Bomma glass manufacturer. The progressive brand’s monumental, sculptural crystal light installations create a distinctive atmosphere in any space. Their minimalistic yet bold aesthetics are favoured by international architects
Ukrainian refugees boost Central Europe’s economy
business

Ukrainian refugees boost Central Europe’s economy

It has been almost a year and a half since Russia attacked Ukraine, forcing millions of Ukrainians to flee their homeland to start a new life. Ukrainian refugees are integrating and boosting the CEE region’s economy with their labor. Around 14,000 Ukrainian citizens established sole proprietorship businesses in
Turning cultural signals into business models | Interview with Sem Devillart, cultural analyst and futurist
design

Turning cultural signals into business models | Interview with Sem Devillart, cultural analyst and futurist

„I am not calmed down by waiting for a solution from the top” – a zero waste activist to Hype&Hyper
business

„I am not calmed down by waiting for a solution from the top” – a zero waste activist to Hype&Hyper

The Hungarian startup market faces a series of challenges and misguided responses
business

The Hungarian startup market faces a series of challenges and misguided responses

I am constantly trying to break out of my own bubble - interview with Eszter Gózon
business

I am constantly trying to break out of my own bubble - interview with Eszter Gózon

design
From Bátonyterenye Straight to the Runway

From Bátonyterenye Straight to the Runway

We've all heard about fashion's transformative power— in theory. However, the aim of the "Threads of Fate" project is to prove in practice that the world of sustainable fashion can provide breakout opportunities and careers even for the youth in the smallest villages. The motto of the sustainable fashion studio
The 13th Budapest Central European Fashion Week Concluded With a Record Number of Visitors

The 13th Budapest Central European Fashion Week Concluded With a Record Number of Visitors

The Hungarian Fashion & Design Agency (HFDA) organised the Budapest Central European Fashion Week (BCEFW) for the thirteenth time, between the 22nd and the 28th of January. 29 brands, including ten regional designers, unveiled their newest collections at the region’s main fashion event. There was a greater interest in the
IKEA 80th anniversary: assembling a better future, together

IKEA 80th anniversary: assembling a better future, together

On 28 July 1943, Ingvar Kamprad, then only 17 years old, founded IKEA in the small town of Älmhult in Småland, Sweden. Now, IKEA is celebrating 80 years of entrepreneurial spirit, innovation, and co-creation with a curious, humble, and positive outlook for the future. In the beginning, IKEA was a
80 years of creating joy for human beings–interview with Johan Ejdemo, Global Design Manager of IKEA Sweden

80 years of creating joy for human beings–interview with Johan Ejdemo, Global Design Manager of IKEA Sweden

This year, the world is celebrating several important anniversaries, including the 80th birthday of theinfluential Swedish furniture brand IKEA. The celebrant hosted us in the small Swedish town of Älmhult,where the company's history began 8 decades ago.Here we spoke with Johan Ejdemo, co-head of one ofthe world's most
lifestyle
lifestyle

The III. Balkan Rally kicked off on Saturday, racers are now in Belgrade

The III. Balkan Rally, the largest classic car and motorcycle race in the region, set off with 52 cars, 34 motorcycles, and nearly 160 participants from 14 different countries. Organized for the third time by GoBeyond Travel Agency, the race takes drivers on a breathtaking journey across four countries in
Legendary lineup and musical discovery - the 2024 edition of Budapest Ritmo

Legendary lineup and musical discovery - the 2024 edition of Budapest Ritmo

April awaits with the next dose of global beats and local talent: Budapest Ritmo lineup boasts Salif Keita, Gérald Toto, Gaye Su Akyol, resident faves Duckshell and a rare live cinema treat by Vincent Moon. Organized by Hangvető as part of Bartók Spring International Arts Week, Ritmo promises a 3-day
It doesn't disappear, it just transforms.

It doesn't disappear, it just transforms.

The ONYX Metamorphosis will end in a few months and, alongside the Onyx Workshop, the former restaurant, ONYX is also opening its doors. Over the past three years, the Creative Community has worked to make the return of ONYX worthy of two Michelin stars. Numerous directions have been considered and
From Wood to Plate: The Art of Ukrainian Pasta

From Wood to Plate: The Art of Ukrainian Pasta

Trupasta is a story of passion and coincidence, of culinary creativity intertwined with a love of pasta. The journey celebrating the creativity and craftsmanship of Ukrainian woodworkers was sparked by the unexpected purchase of a simple ravioli cutter. The colorful pasta, boards, rolling pins, and ravioli molds in the Trupasta
On the same latitude as Burgundy: a sparkling wine champion from Transylvania

On the same latitude as Burgundy: a sparkling wine champion from Transylvania

Carassia: a rising star of Transylvanian sparkling wine, from Szilágyság, a recently rediscovered wine region. Four devoted friends and a Hungarian investor was needed for the success. If you think about sparkling wine, the first region coming to your mind is probably not Transylvania. Nevertheless, this region – previously part of
You're also in it: the Sziget aftermovie has arrived
lifestyle

You're also in it: the Sziget aftermovie has arrived

This year has been a significant milestone in the history of Sziget. Thanks to the developments in 2023, including the evolving convenience services, the unique program offerings and visuals, the Island of Freedom continues to be an unmissable experience according to the feedback received. We can relive it again with
One day with Beton.Hofi & Miki357 in Budapest
lifestyle

One day with Beton.Hofi & Miki357 in Budapest

With two mixtapes and around fifty tracks under his belt, the rap career of Beton.Hofi has really taken off in the last three years. Constantly being in the public eye requires a lot of work, but luckily enough, he shares the load with co-creator Miki357 who’s also become
video
lifestlye

DIALOG | Levente Trellay

The founder of Budapest Bagel and Telep considers himself a renaissance man and if a title should be attached to his name, he feels that ”man of solutions” is the most appropriate. Even when traveling, Levente Trellay only uses his GPS device as rarely as possible, and he doesn’t
DIALOG | Levente Trellay
play
From fermentation to the philosophy of making ramen soup | Piqniq pack—Part 14
play
brunch

From fermentation to the philosophy of making ramen soup | Piqniq pack—Part 14

How to ferment with the help of mushrooms and bacteria found in nature? When does a gastronomy enterprise communicate properly? What are the tasks of a restaurant owner’s everyday life? What is the philosophy of making ramen soup? Here is the fresh Piqniq pack part with questions and answers!
TASTE | Tibor Rosenstein & Róbert Rosenstein
play
gastronomy

TASTE | Tibor Rosenstein & Róbert Rosenstein

They have hosted guests such as Robert de Niro, Steven Spielberg and Mark Ruffalo, but that’s not the only reason Rosenstein Restaurant is legendary. It’s not just a place to eat, it’s a place to be—a genuine family-run restaurant where guests have been welcomed with a
TASTE | Katalin Lőrinc
play
art

TASTE | Katalin Lőrinc

Over the past decades, she has worked with several European companies from Stockholm to Brussels. Katalin Lőrinc is an iconic figure in contemporary dance, and not only when it comes to choreography. In her TED talk two years ago, she opened many people’s eyes to why it’s good
TASTE | János Mizsei—MÁK bistro
play
fine dining

TASTE | János Mizsei—MÁK bistro

We arrive at the MÁK bistro before the evening service, where we are immediately approached by the “chamber shelf” dressed in a modern guise—we speculate for minutes which jars can hide what. Later, the chef, János Mizsei, also comes in and offers us one of the jars: it contains