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Clean rebranding for the IKOS footwear brand

“The value of each pair of shoes is in the responsibility,says the new tagline of the Ukrainian shoe brand IKOS. The brand’s classic footwear is now accompanied by a new image.

The IKOS shoe brand is a family business based in Lutsk. The founder is Ivan Ivanovich, who initially sewed the shoes with his wife Svetlana, and later developed their small workshop into a factory. The brand recently reached another milestone: a new identity and a rebranding under the creative direction of Marjan Ivaszik. Marjan decided to redesign not only the brand’s logo but also its entire visual language, complemented by a new slogan.

The shoe brand produces several types of footwear; therefore, they decided to visually differentiate each category with a graphic element as part of the brand identity. For the womens’ collection, Marjan created a floral motif to match the design of the shoes, followed by a symbol system to differentiate the other categories. Further innovations from IKOS include sneakers, whose world had to be designed not just graphically but from the ground up.


IKOS | Web | Facebook | Instagram
Marjan Ivaszik | Facebook | Instagram | Behance

Source: Mindsparkle Mag

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