A brand does not end at a well-designed logo. The expression “visual identity” commonly used in English-speaking areas hints at the complexity of the phenomenon: to the fact that an exigent brand has to work in a carefully designed visual sign system. Colors, logos, fonts, icons and photos are all components of the language in which the brand wishes to address its users. Memorable, creative, sophisticated – we are guided by these qualities in this selection, from Sweden to Brazil.
How can you design a modern and authentic identity for a clothing brand that draws its inspiration from traditional Hungarian rural life? Studio NUR and the
The world is changing at a rapid pace. What was modern not so long ago can be completely general or even outdated today: an innovation can
The 1200 sqm building designed by the Hungarian architect Antti Lovag used to be the residence of fashion designer Pierre Cardin, but the unorthodox palace might
Minimalist, simple and organic forms in pastel colors, in a world where nothing is what it seems like. In the animations of French designer Benoit Leva even