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HIGHLIGHTS | Visual Identities
design

HIGHLIGHTS | Visual Identities

Hype&Hyper · 8 03 2020

A brand does not end at a well-designed logo. The expression “visual identity” commonly used in English-speaking areas hints at the complexity of the phenomenon: to the fact that an exigent brand has to work in a carefully designed visual sign system. Colors, logos, fonts, icons and photos are all components of the language in which the brand wishes to address its users. Memorable, creative, sophisticated – we are guided by these qualities in this selection, from Sweden to Brazil.

Svarking | Stockholm, Sweden
atipo ®

ESA Brand Redesign | Madrid, Spain
Tata&Friends Studio

Bibliotecas del Principado de Asturias | Oviedo, Spain
Illán Vega Pablo

Paris 2024 Olympic Games – Brand design | Paris, France
Graphéine

Evlo Arquitetura e Design | Porto Alegre, Brazil
Joel Almeida

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