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graphic design
People are ready for the more honest depiction of the female body | Interview with Marylou Faure
Strong, confident female characters who seem to be freely enjoying their own company. The London-based French illustrator, Marylou Faure puts liberated femininity at the heart of her bold color and form compositions. Her clients include renowned brands such as Nike, Adidas, Levi’s and WWF. Marylou and I talked about
digital
Is the future Phygital?
Public or private, physical or digital: today, none of these spaces exists on their own anymore. But how do our smart devices redefine physical boundaries? Can the coexistence of the material and virtual worlds create new opportunities for interaction? What does it take to return from virtual reality to physical
tech
Nike acquired a company that makes virtual shoes
The latest news of the metaverse comes from Nike now: the apparel giant recently announced the acquisition of the RTFKT (pronounced artifact—Ed.) virtual shoe producer brand.
The RTFKT brand was founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev. The company has already collaborated with Japanese contemporary
architecture
Nike sports park in Serbia built from upcycled sneakers
Nike has created a recreational park from no less than 20,000 pieces of upcycled sneakers, in collaboration with London-based creative agency Accept & Proceed. The project, built in New Belgrade, is part of the “Move to Zero” movement, the sports giant’s commitment to zero carbon emissions and zero waste.
art
Smog-eating mural | David Strauzz X Nike X Footshop
With the We Share The Same Future slogan, a new mural has appeared in Prague: a huge fresco depicting a portrait of a woman not only draws attention to sustainability, but, like forests, it purifies the air for a brighter future. The project aims to highlight the alarming levels of
fashion
Nike releases new hands-free sneakers
When putting on Nike’s new high-tech sneakers, you don’t even have to bend over to tie your shoelaces: you only have to slide your feet into it, the rest is solved by the footwear itself.
Of course, some of us already handle shoelaces in a nontraditional way: Nike’
design
The history of the modern sneaker in a single cutaway print
Nike’s iconic Air Max 1 sneaker is not only an incredible success story of the company, but a huge landmark in the history of modern shoe design, too. Studio Dorothy now condensed the history of the legendary Air Max into a stunning cutaway print.
The Nike Air Max designed
fashion
Do nothing! | Nike quarantine edition
From the well-known “Just do it”, Nike switched to “Do nothing”, at least for
the time of the quarantine going hand in hand with the pandemic. The brand
designed their soon debuting footwear for home use primarily.
Athletic apparel companies are looking for new opportunities allowing them to
contribute to
art
Interactive experimental sound spaces | Ejtech
Experimental textile, sound effects, morphology and aesthetics combined with
contemporary forms. The sound, textile and space is present in the works of
Ejtech poly-disciplinary studio as a unified medium. Their creations put
experimental interactions and the impacts of perception on individuals in the
center. We interviewed textile artist Judit Eszter
design
Sneaker sculptures built of Lego bricks | Tom Yoo
Korean-American painter and sculptor Tom Yoo has been creating his Lego
sculptures portraying Nike sneakers, especially the iconic Air Jordans since
2015. Warning: eye candy on the horizon!
Each artwork portraying sneakers takes approx. a week for Yoo to complete, with
their prices ranging between USD 2000 and 3000. The
fashion
“Sneaker culture will always have a place” | Interview with Laura Papp
The rise of the global shoe market in recent years was partly a result of the
popularity gained by streetwear. One could also say that the shift of general
clothing customs into such direction brought sneakers into the mainstream in a
manner never seen before. According to NPD Group
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