Out of a deep respect and admiration for nature, KRAYNA offers us vegan skincare cosmetics. Sustainable, cruelty-free, and 100% plant-based. Patrycja Hølm and Anna Nawara, who share the brand’s love for nature, have given the products a earnest yet powerful design.
Krajna is the land of gentle hills, lakes, forests, and meadows that lies between Greater Poland and Pomerania. Surely even the first settlers in the region, arriving nearly 2,500 years ago, must have revered of the special qualities of the local vegetation. They connected with nature by collecting and consuming seeds, leaves, and flowers. Although two and a half millennia later, KRAYNA is benefiting from advanced technology and state-of-the-art machinery, the aim is still to use what grows in our immediate environment, in this case, for cosmetics.
The duo has adopted a minimal intervention approach, which is reflected in the appearance of KRAYNA products. The transparent glass packaging is based on carefully selected methods: screen-printed white ink celebrates the tone of oil, allowing it to shine on the surface, and plastic labels are also omitted. Instead, environmentally friendly glass and aluminum are accompanied only by FSC©️ and PEFC©️–certified papers that meet strict sustainability criteria. At the same time, embossing means that refined coatings are kept to a minimum for an even more conscious production.
In the spirit of minimalism, Hølm and Nawara have abandoned the use of illustrations, CGI, or photographs, and only exploit the potential of the typeface.
The two typefaces that play a leading role in KRAYNA’s new designs were chosen to convey the essence in a powerful yet subtle way. The interplay with the almost-sans-serif font type makes the product packaging graceful and elegant.