An exhibition of the 40 best works from the logo design competition has opened in Westend Shopping Center.
We reported that in October, Westend launched a logo design competition in the spirit of sustainability. The creative challenge was linked to the shopping center’s autumn campaign, Live Consciously! (Élj tudatosan!), which raised awareness about ending food waste, recycling used clothes, and going digital without paper, such as using the parking app. The Consume Consciously! (Fogyassz tudatosan!), Shop Consciously! (Vásárolj tudatosan!), Park Consciously! (Parkolj tudatosan!) sub-slogans were displayed throughout October in Westend and on its digital and online platforms.
A design competition followed, in which applicants filled Westend’s iconic letter ‘W’ with creative content to promote sustainability. Submissions were accepted until the beginning of November, and the organizers were delighted to receive a record of 396 entries. Based on the jury’s decision, Bianka Kovács won the first prize with her picture ‘Conscious Shopping’ (Tudatos vásárlás), Anna Lacházy came second with ‘Nature Dresses Me’ (A természet öltöztet), and Zsófia Anna Horváth came third with ‘Joyful Consciousness’ (Vidám tudatosság).
In addition to the professional recognition, special prizes were also announced, sponsored by Desigual, Leroy, and Cinema City in Westend. The facilities considered Eszter Demeter, Ramóna Keszthelyi, and Tamás Szalay worthy of the prizes.
An exhibition of the best forty works opened in the Westend Shopping Center, and is on view until mid-January. The colorful, high-quality, and eye-catching works will then adorn the walls of the Westend office buildings.
The professional jury was composed of Nóra Winkler, radio and television presenter, art journalist, and auctioneer, Nikolett Balázs, member of the MŰTŐ art collective and internationally active artist, and Marcell Pátkai, head of Artkartell. They awarded 300 000, 200 000, and 100 000 HUF Westend gift cards to the first, second, and third-prize winners. As for the judging process, Nóra Winkler said that they first looked through the entries online and then scored the top three. Afterwards, the jury members also had a face-to-face discussion, as many personal insights shaped the final decision. For example, she personally looked for a work that responded to the situation, that is, the visual message could appeal to the viewer in a busy place like Westend, among many other stimuli. While there were some beautiful, meticulously crafted solutions, she preferred those that could capture the attention in such a setting.
Judit Pőcze, Head of Marketing at Westend, pointed out that although a company’s identity is its most precious treasure, she is happy to let the public be creative and fill in their logo year after year.
“Our logo is not just an identity element, it is an ever-changing concept with a thousand possibilities. Beyond the creative competition, we continue to use this unique quality. At the main entrances, we use a digital format with short messages related to the campaigns, and on social media platforms, a part of the logo makes up our advertising templates. And for the third year running, amateur and professional designers can fill it with creative content on the topics we choose. This year, we chose sustainability because it’s a hot topic for everyone, and it’s impossible to ignore it nowadays. It may seem strange at first sight that a shopping center is encouraging conscious shopping or consumption, but we believe that we have to lead the way if we want to be responsible. Of course, we encourage everyone not only with creative campaigns to raise awareness, but also with investments and developments that we are constantly implementing. Part of our social responsibility is also about raising awareness, because a lot of people visit the mall every day. It was an incredible feeling to see that this year we have 396 creative people supporting us, presumably those who also frequently visit Westend. It’s just great to look at all these colorful, meaningful, and imaginative creations, which our visitors can also do, as we have the best forty entries on display in Westend.”