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The Romanian brand Moujan Lusso conquers with a sophisticated identity | Alexandra Necula

The Moujan Lusso skincare brand specializes in body oils made from Tahitian botanicals. Their products are 100% vegan, cruelty-free, paraben-free and contain only natural ingredients to smooth, nourish and regenerate the skin. The sustainable identity of the Romanian brand was designed by the Alexandra Necula design studio.

The creative studio helps ethical and environmentally friendly businesses build a sustainable brand identity along the lines of emotional design. Their core values are perfectly harmonized with the principles of Moujan Lusso, resulting in a sophisticated, premium branding. 

The identity system conceived by the studio complements the personality of the brand: in addition to naturalness, it also celebrates femininity and love for our body—with a luxurious, silky and refined look. The feminine line also returns in typography with bold, timeless and elegant features complemented by the Sharp Type’s high-contrast Ogg font. 

They reflected the nature of the body oils in a drop shape, which also appears on the glass labels and the logo. And the pastel color palette appears not only on the labels but also on the boxes, as does the gold typography with the beautiful trademark.

Photos: Ciprian Kis

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Source: Alexandra Necula

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