The main theme of GUNIA Project’s 2023 New Year’s collection is the rabbit. The Ukrainian brand once again revives Ukrainian craft traditions in the form of fresh and fashionable objects. We asked the founders about the new collection, the symbol of the rabbit, and their favorite object.
The New Year’s collection of GUNIA Project presents ceramics, scented candles, table textiles, and silk pajamas. The collection boasts different shades of blue as cobalt is used in the production of the elements. The shooting of the new collection was carried out in the museum of NAMU (National Art Museum of Ukraine).
The rabbit has different attributes in every culture. What does it symbolize to you?
All collections of the brand have their own history and deep foundation. In the 2022 Christmas collection, the GUNIA project follows its principle of creating items as relics and presents the first limited edition of silver spoons ‘Tiger’. The brand will launch such limited capsules every year with an animal symbol of the year. This New Year’s collection also includes a silver spoon with a ‘Rabbit’, the symbol of the year, so that our customers can collect a valuable collection for themselves.
In what ways is the design different from last year?
The collection is completely different, but both of them are united by our desire to give people a warm holiday story.
Museums have always been our major inspiration, especially this year. Within their walls, they preserve the precious memory of generations, their past, and future. Having survived this terrible year, we wanted to create positions that would be of value to each of our clients—and bring warmth, consolation, coziness—or any other things they’ve been missing. Each GUNIA position has meaning and is a timeless item of decor or wardrobe. This is something that will bring you back to the past, give you memories and make you smile.
What is your favorite piece?
Maria Gavryliuk: Ceramic plate with the image of a girl is my favorite. I really like this ironic naive image.
Natasha Kamenska: My favorite items are the ceramic butter dish Rabbit, cup Rabbit and oval Ceramic vase with the image of a girl.
New designs are the most exciting, because this is the process you observe from the birth of an idea in your head to the creation of a complete position.
First, the idea turns into a sketch, then we go through many stages: 3D models, masters sculpt forms, create test models, paint positions.
I want to highlight these positions because there are new designs for GUNIA.
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Photos | Styling: Tetiana Nemchenko | Photo: Andrew Grey | Make Up: Sasha Vetrova
3D campaign | Art Direction: Razom Studio | Designer: Andrii Gorlov
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