HIGHLIGHTS | Playful reduction

HIGHLIGHTS | Playful reduction

A form is never too simple, boring at best. Circle, triangle, square and the rest of them – all friendly shapes: we keep running into and  returning to them. The common denominator, the least common multiple: a part of the visual language we are all fluent in. A basis of reference in capital letters, something designers keep reaching back to, because they know it, too: the simplest form has both the alpha and omega in it. The question is what they make of it. We present you the prototypes of playful reduction, from Poland to Armenia.

Bidas, fair people | Granada, Spain
Buenaventura .


Greek Basket Branding | Athens, Greece
Luminous Design Group


Świdnicki Festiwal Filmowy Spektrum | Poznan, Poland
Bękarty –


PETSHY Visual Identity & Packaging Design | Hefei, China
WaShe .


Brightech© | Yerevan, Armenia
Mane Tatoulian


more to read
SQUARE-ANGLE – Sándor Kányádi
art

SQUARE-ANGLE – Sándor Kányádi

The earth tilted, borders are being drawn in sharp angles by black ink, the purple shade of a scarf, perhaps, on top of the strict lines.  If above me, if below, like an island in the sky. I live here. Budapest. A series by Ferenc Forrai [http://forraiferenc.hu/]. Sándor
SQUARE-ANGLE – Géza Ottlik
art

SQUARE-ANGLE – Géza Ottlik

The earth tilted, borders are being drawn in sharp angles by black ink, the purple shade of a scarf, perhaps, on top of the strict lines.  If above me, if below, like an island in the sky. I live here. Budapest. A series by Ferenc Forrai [http://forraiferenc.hu/]. Géza
An apartment converted into a park in a tower block
architecture

An apartment converted into a park in a tower block

This park created in a 90 m2 apartment at the 27th floor of a 50-story skyscraper in the framework of an experimental project has everything it should, except for birdsong and blue sky. When I was a kid, I had a recurring dream about a flat filled with water. Later