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design
Swarming anthills and complementary colors? YKRA welcomes spring with a limited edition collection!
Did you know that there are at least 2200 species of ants in the world? Or that the largest recorded contiguous ant colony in the world stretches 6,000 kilometers? Although, unlike ants, we humans can’t carry 50 times our body weight, the latest collection from YKRA KIDS still
branding
YKRA expands with a clothing collection
YKRA welcomes the autumn season with a new collection—only this time, we can not only choose from backpacks but also complete our wardrobe with new pieces from the Hungarian brand. According to founder Balázs Lakatos, creating a clothing collection has been a long-cherished dream of the brand, which turned
business
The YKRA story
In the residential, upscale neighbourhood of Budapest’s 11th district, a stone’s throw from the Buda hills, we visited the small team keeping the culture of long-lasting, handcrafted, quality products alive. Vintage style hiking backpacks on a shelf, the latest lifestyle magazines and brochures lined up on the wall
design
Adventures of a decade—Ten years of YKRA
YKRA celebrated the 10th anniversary of its foundation this year. They were preparing a nostalgic retrospection and a new collection to mark this round and milestone anniversary of the brand’s existence.
The newly debuted “BACK TO THE ROOTS” collection takes us back to the brand’s past years and
east
The first collection from YKRA KIDS is here!
YKRA KIDS has launched its first collection under the name FRIENDS OF TREES—The Reforestation Movement. It features the brand’s signature urban vibe combined with the organic shapes and visual world of illustrator Anna Kövecses. It is not only the design that makes the collection special, but also the
design
Read in style! | Anna Ott is bracing with Hungarian designers
“I’m Anna Ott. I read.”—it’s a crystal-clear self-definition from a purposeful philologist manager who, in addition to reading all day, is confident in building her own brand. On Anna’s recently launched website, you’ll find not only book reviews and discussions, but also stylish accessories that
east
The coolest hiking stuff | TOP 5
Spring is here again, which we can only rejoice in every way. One such gratifying thing is that we have more and more opportunities to hike: in connection with this, we present five Eastern European brands that can help the success of the trips with practical and cool accessories.
YKRA
design
The school bells are to ring | Hungarian design round-up for starting school
After the carefree summer months, everything goes back to normal – or at least
we hope so. The previous schoolyear was sabotaged by the coronavirus, then came
online education, but now it’s really time for the school bells to finally ring.
To help you start the fall more smoothly, we
fashion
YKRA's new limited collection is out now
Skyscrapers from New York, gondolas from Venice, surfers from Maui and felucca
sailing boats from the Nile: the new, limited bag collection of YKRA takes us to
the exotic places all around the world. Here comes the JETSET mini collection
featuring the illustrations of Viola Balázs!
The YKRA bags pop
