Unique Budapest based posters, Hype&Hyper's first limited clothing and more than 20 accecories from the most premium brands like CHROMIEZ.
news
Issue No. 13.
HYPE&HYPER MAGAZINE
A unique summary of all things exciting in the Central and Eastern European region in the fields of design, business, architecture and culture.
strategy
What Becomes of Our Minds When Machines Think for Us?
Neurologist Dr Martin Jan Stránský argues that digital convenience comes at a steep price, and that the race between AI companies puts our entire civilisation at stake.
I am from Bosnia. Take Me to America
Bosnia and Herzegovina’s qualification for the 2026 World Cup was more than a sporting achievement – it became a rare, cross-border moment in the Western Balkans. While Sarajevo erupted in celebration, quieter yet meaningful reactions unfolded across the region, revealing a distinct Balkan paradox: despite deep historical divisions, football still
A Layover in Abu Dhabi and the Question I Had Never Been asked Before: “Aren’t You Afraid?”
Soon I’ll be transferring in Abu Dhabi because of a long-haul flight – on paper, that’s all there is to it. Yet whenever I mention it, almost everyone asks the same (seemingly unusual) question: Am I afraid? A few years ago, this sentence didn’t exist in connection with
strategy
Welfare State or Broken Dream? | France’s Downward Spiral and Europe at Risk
France’s economic and political crisis is no longer a purely domestic matter: the whole continent is at risk!
strategy
From Greenland to Venezuela | America First Even Against Its Allies
Donald Trump's foreign policy is constantly pushing the boundaries of traditional diplomacy. Interview with Gábor Csizmazia.
The Calm After Davos
Why America’s Claim to Greenland Is More Realistic Than We Might Think
Peace, Elections, Crises – Central Europe’s TOP 5 Moment in 2026
These events are definitely worth keeping an eye on!
new posters
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business
Beyond instalments: What’s next for Klarna?
We spoke to Dan Wozniak, Klarna’s country manager for Hungary, about building a brand, shopping habits and the Hungarian market.
Oat Drink in Your Coffee, Boats from Cartons: What Turns Customers into a Community?
Leonore Cortes Holmström, Oatly’s Co-Lead of Community Management, about brand identity, the human side of customer conversations, and making sure the company hears its community.
design
lifestyle
New-wave Hungarian flair on the corner by the Basilica – Abigél Bistro
“We’ve learnt a thing or two since Grandma’s day” – contemporary Hungarian cooking beside the Basilica. We visited Abigél, ate and talked.
A gastronomic Holy Trinity in Budapest – KOHO turns up the heat in Józsefváros
KOHO deserves to be discovered properly, mouthful by mouthful.
Oat Drink in Your Coffee, Boats from Cartons: What Turns Customers into a Community?
Leonore Cortes Holmström, Oatly’s Co-Lead of Community Management, about brand identity, the human side of customer conversations, and making sure the company hears its community.
Travellers or Spectators of Trauma? | Dark Tourism in Central and Eastern Europe
Wars, dictatorships, genocides, political persecution and disasters are increasingly finding their way onto tourist maps. Dark tourism takes us to places where tragedy once happened – but what are we looking for there: historical knowledge, remembrance, a personal connection, or simply the thrill of it? And where is the line between
The Cauldron as a Hungarian Time Machine | The Cultural History of the Big Black Pot
Why is it that the hotter the heatwave gets, the stronger the urge among Hungarians to light a fire and bring the bogrács up from the cellar? We are capable of turning this enamelled pot into an entire day-long programme: all it takes is a garden, a few people, a
Mental Health Changemakers Honored at Sziget
On Monday, the Zero Day of Sziget Festival, the SZuper SZociety Awards were presented at the festival’s VIP venue. The awards spotlight professionals, civil organizations, communities and public figures who are making an innovative and credible contribution to the mental health of young people.
Young people’s mental health
Around Europe with a Cube | Architecture, Design and a Road Trip at the Holy Cube Rally
Eight countries, 3,000 kilometres and some of Europe’s most exciting architecture and design destinations along a single route. HELLO WOOD’s new project, the HOLY CUBE RALLY, is not a traditional road trip, but a mobile cultural expedition where the Bauhaus, Brutalism, contemporary art and mountain switchbacks all
video
play
brunch
From fermentation to the philosophy of making ramen soup | Piqniq pack—Part 14
How to ferment with the help of mushrooms and bacteria found in nature? When does a gastronomy enterprise communicate properly? What are the tasks of a restaurant owner’s everyday life? What is the philosophy of making ramen soup? Here is the fresh Piqniq pack part with questions and answers!
play
gastronomy
TASTE | Tibor Rosenstein & Róbert Rosenstein
They have hosted guests such as Robert de Niro, Steven Spielberg and Mark Ruffalo, but that’s not the only reason Rosenstein Restaurant is legendary. It’s not just a place to eat, it’s a place to be—a genuine family-run restaurant where guests have been welcomed with a
play
art
TASTE | Katalin Lőrinc
Over the past decades, she has worked with several European companies from Stockholm to Brussels. Katalin Lőrinc is an iconic figure in contemporary dance, and not only when it comes to choreography. In her TED talk two years ago, she opened many people’s eyes to why it’s good
play
fine dining
TASTE | János Mizsei—MÁK bistro
We arrive at the MÁK bistro before the evening service, where we are immediately approached by the “chamber shelf” dressed in a modern guise—we speculate for minutes which jars can hide what. Later, the chef, János Mizsei, also comes in and offers us one of the jars: it contains