Unique Budapest based posters, Hype&Hyper's first limited clothing and more than 20 accecories from the most premium brands like CHROMIEZ.
news
How to Take Up Space | Yana Stanislavska on SANTA’s New Take on Power Dressing
For SANTA founder Yana Stanislavska, power is not about looking authoritative. It is about presence, self-definition and the freedom to occupy space on your own terms.
Founded in Kyiv in 2019, SANTA has built its identity around strong silhouettes, sensuality and a distinctly theatrical approach to fashion. With its Fall-Winter
Travellers or Spectators of Trauma? | Dark Tourism in Central and Eastern Europe
Wars, dictatorships, genocides, political persecution and disasters are increasingly finding their way onto tourist maps. Dark tourism takes us to places where tragedy once happened – but what are we looking for there: historical knowledge, remembrance, a personal connection, or simply the thrill of it? And where is the line between
Is the follower count going out of fashion?
Oatly, Klarna and waterdrop® discuss a new era of brand building in Budapest.
The Chair Everyone Has Sat On | The Design Career of the White Plastic Chair
Few pieces of furniture have as bad a reputation as the white plastic garden chair. It is too cheap to be taken seriously, too practical to get rid of, and too well designed to simply disappear. While the design world has spent decades celebrating Pantons, Eameses and Magistrettis, the Monobloc
The Cauldron as a Hungarian Time Machine | The Cultural History of the Big Black Pot
Why is it that the hotter the heatwave gets, the stronger the urge among Hungarians to light a fire and bring the bogrács up from the cellar? We are capable of turning this enamelled pot into an entire day-long programme: all it takes is a garden, a few people, a
Evolution or Revolution? A Two-Hundred-Year-Old Icon in the 21st Century | Interview with Norbert Ruf, Creative Director of Thonet
Two hundred years of design, technological innovation, and timeless elegance — this is Thonet’s legacy. From the iconic chairs of Vienna’s coffeehouses to the tubular-steel era of the Bauhaus and the contemporary reinterpretations of today, the brand has always lived at the intersection of innovation and craftsmanship. Now, under
highlights
Issue No. 13.
HYPE&HYPER MAGAZINE
A unique summary of all things exciting in the Central and Eastern European region in the fields of design, business, architecture and culture.
strategy
I am from Bosnia. Take Me to America
Bosnia and Herzegovina’s qualification for the 2026 World Cup was more than a sporting achievement – it became a rare, cross-border moment in the Western Balkans. While Sarajevo erupted in celebration, quieter yet meaningful reactions unfolded across the region, revealing a distinct Balkan paradox: despite deep historical divisions, football still
A Layover in Abu Dhabi and the Question I Had Never Been asked Before: “Aren’t You Afraid?”
Soon I’ll be transferring in Abu Dhabi because of a long-haul flight – on paper, that’s all there is to it. Yet whenever I mention it, almost everyone asks the same (seemingly unusual) question: Am I afraid? A few years ago, this sentence didn’t exist in connection with
strategy
Welfare State or Broken Dream? | France’s Downward Spiral and Europe at Risk
France’s economic and political crisis is no longer a purely domestic matter: the whole continent is at risk!
strategy
From Greenland to Venezuela | America First Even Against Its Allies
Donald Trump's foreign policy is constantly pushing the boundaries of traditional diplomacy. Interview with Gábor Csizmazia.
The Calm After Davos
Why America’s Claim to Greenland Is More Realistic Than We Might Think
Peace, Elections, Crises – Central Europe’s TOP 5 Moment in 2026
These events are definitely worth keeping an eye on!
Polishing the Stars
The success of the Perun rocket and a new era for the Polish space industry.
new posters
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business
Is the follower count going out of fashion?
Oatly, Klarna and waterdrop® discuss a new era of brand building in Budapest.
business
Central Europe and the United States are coming together in Kraków
The Polish–Hungarian–American Leadership Summit 2026 (PHALS) is a three-day international forum dedicated to strengthening economic cooperation, fostering innovation and building new strategic partnerships across the Atlantic.
design
A Decade of Rethinking the Down Jacket | IENKI IENKI
As its signature Michelin Jacket turns ten, IENKI IENKI is exploring what comes next: refined silhouettes, innovative fabrics, and outerwear that keeps its technical ingenuity beneath a clean, elegant surface. In our interview, we discuss with the founder, Dmytro Ievenko the cultural parallels that inspire the brand, why collaborations need
From Set Design to Interiors | When Film Directors Build Worlds in Real Spaces
With Luca Guadagnino and Stefano Baisi’s new Zara Home collection, this time we are not stepping into a film, but into a living room imagined by a director: lamps, furniture, textiles and objects come together to create a universe of their own. Wes Anderson designed a café, David Lynch
How to Take Up Space | Yana Stanislavska on SANTA’s New Take on Power Dressing
For SANTA founder Yana Stanislavska, power is not about looking authoritative. It is about presence, self-definition and the freedom to occupy space on your own terms.
Founded in Kyiv in 2019, SANTA has built its identity around strong silhouettes, sensuality and a distinctly theatrical approach to fashion. With its Fall-Winter
The Chair Everyone Has Sat On | The Design Career of the White Plastic Chair
Few pieces of furniture have as bad a reputation as the white plastic garden chair. It is too cheap to be taken seriously, too practical to get rid of, and too well designed to simply disappear. While the design world has spent decades celebrating Pantons, Eameses and Magistrettis, the Monobloc
Evolution or Revolution? A Two-Hundred-Year-Old Icon in the 21st Century | Interview with Norbert Ruf, Creative Director of Thonet
Two hundred years of design, technological innovation, and timeless elegance — this is Thonet’s legacy. From the iconic chairs of Vienna’s coffeehouses to the tubular-steel era of the Bauhaus and the contemporary reinterpretations of today, the brand has always lived at the intersection of innovation and craftsmanship. Now, under
lifestyle
Travellers or Spectators of Trauma? | Dark Tourism in Central and Eastern Europe
Wars, dictatorships, genocides, political persecution and disasters are increasingly finding their way onto tourist maps. Dark tourism takes us to places where tragedy once happened – but what are we looking for there: historical knowledge, remembrance, a personal connection, or simply the thrill of it? And where is the line between
The Cauldron as a Hungarian Time Machine | The Cultural History of the Big Black Pot
Why is it that the hotter the heatwave gets, the stronger the urge among Hungarians to light a fire and bring the bogrács up from the cellar? We are capable of turning this enamelled pot into an entire day-long programme: all it takes is a garden, a few people, a
Mental Health Changemakers Honored at Sziget
On Monday, the Zero Day of Sziget Festival, the SZuper SZociety Awards were presented at the festival’s VIP venue. The awards spotlight professionals, civil organizations, communities and public figures who are making an innovative and credible contribution to the mental health of young people.
Young people’s mental health
Around Europe with a Cube | Architecture, Design and a Road Trip at the Holy Cube Rally
Eight countries, 3,000 kilometres and some of Europe’s most exciting architecture and design destinations along a single route. HELLO WOOD’s new project, the HOLY CUBE RALLY, is not a traditional road trip, but a mobile cultural expedition where the Bauhaus, Brutalism, contemporary art and mountain switchbacks all
Coffee, Stripped Back | A Conversation with Naked Coffee Co-founder Sasha Ódry
While most ready-to-drink coffees try to stand out with sugar, milk, or a long list of added flavours, Naked Coffee has taken the opposite approach. We spoke with co-founder Sasha Ódry about how the idea came to life, the role design plays in shaping the brand, and why they believe
The Antidote to Community Deficit | Why the Founders of Running Latte Club Believe It's Never Been About the Kilometres
Running Latte Club began with a simple idea: go for a run together, then grab a coffee. Since then, thousands of people have become part of the community, but according to founders Viki Környei and Attila Nyári, the essence has never changed. The most important moments often don't happen during
“Modern Oli Is My Story” | Bridgerton’s Oli Higginson on Music, Identity and Creative Freedom
Most audiences know Oli Higginson as Footman John from Bridgerton, but music has been part of his life long before Netflix fame arrived. Performing in Budapest under his musical alter ego Modern Oli, he is stepping into a more personal creative space—one where he can tell his own stories
video
play
brunch
From fermentation to the philosophy of making ramen soup | Piqniq pack—Part 14
How to ferment with the help of mushrooms and bacteria found in nature? When does a gastronomy enterprise communicate properly? What are the tasks of a restaurant owner’s everyday life? What is the philosophy of making ramen soup? Here is the fresh Piqniq pack part with questions and answers!
play
gastronomy
TASTE | Tibor Rosenstein & Róbert Rosenstein
They have hosted guests such as Robert de Niro, Steven Spielberg and Mark Ruffalo, but that’s not the only reason Rosenstein Restaurant is legendary. It’s not just a place to eat, it’s a place to be—a genuine family-run restaurant where guests have been welcomed with a
play
art
TASTE | Katalin Lőrinc
Over the past decades, she has worked with several European companies from Stockholm to Brussels. Katalin Lőrinc is an iconic figure in contemporary dance, and not only when it comes to choreography. In her TED talk two years ago, she opened many people’s eyes to why it’s good
play
fine dining
TASTE | János Mizsei—MÁK bistro
We arrive at the MÁK bistro before the evening service, where we are immediately approached by the “chamber shelf” dressed in a modern guise—we speculate for minutes which jars can hide what. Later, the chef, János Mizsei, also comes in and offers us one of the jars: it contains