Unique Budapest based posters, Hype&Hyper's first limited clothing and more than 20 accecories from the most premium brands like CHROMIEZ.
news
highlights
Issue No. 13.
HYPE&HYPER MAGAZINE
A unique summary of all things exciting in the Central and Eastern European region in the fields of design, business, architecture and culture.
strategy
I am from Bosnia. Take Me to America
Bosnia and Herzegovina’s qualification for the 2026 World Cup was more than a sporting achievement – it became a rare, cross-border moment in the Western Balkans. While Sarajevo erupted in celebration, quieter yet meaningful reactions unfolded across the region, revealing a distinct Balkan paradox: despite deep historical divisions, football still
A Layover in Abu Dhabi and the Question I Had Never Been asked Before: “Aren’t You Afraid?”
Soon I’ll be transferring in Abu Dhabi because of a long-haul flight – on paper, that’s all there is to it. Yet whenever I mention it, almost everyone asks the same (seemingly unusual) question: Am I afraid? A few years ago, this sentence didn’t exist in connection with
strategy
Welfare State or Broken Dream? | France’s Downward Spiral and Europe at Risk
France’s economic and political crisis is no longer a purely domestic matter: the whole continent is at risk!
strategy
From Greenland to Venezuela | America First Even Against Its Allies
Donald Trump's foreign policy is constantly pushing the boundaries of traditional diplomacy. Interview with Gábor Csizmazia.
The Calm After Davos
Why America’s Claim to Greenland Is More Realistic Than We Might Think
Peace, Elections, Crises – Central Europe’s TOP 5 Moment in 2026
These events are definitely worth keeping an eye on!
Polishing the Stars
The success of the Perun rocket and a new era for the Polish space industry.
new posters
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business
business
Central Europe and the United States are coming together in Kraków
The Polish–Hungarian–American Leadership Summit 2026 (PHALS) is a three-day international forum dedicated to strengthening economic cooperation, fostering innovation and building new strategic partnerships across the Atlantic.
business
Well-Tailored Success | Polish Brands Dressing Elegant Europe
Polish menswear brands such as Wólczanka, Bytom and Vistula have long shaped the Polish market with their blend of craftsmanship, heritage and accessible premium quality.
design
“A Good Home Today Needs to Do Much More with Less” | Interview with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic and Slovakia
What makes a home feel distinctly Central European today? Somewhere between inherited furniture, shrinking urban apartments and the growing pressure to make one room function as five, a new domestic logic is emerging across the region. We spoke with Fanny Leyten, Head of Interior Design at IKEA Hungary, Czech Republic
lifestyle
A New Social Movement and the Return of Day Zero | This Is What Sziget Festival 2026 Will Look Like
In 2026, Sziget opens a new chapter: the festival is both looking back to its own history and responding to one of the most pressing generational issues of today. On August 10, the iconic Day Zero returns, while the SZociety Movement is also launching, supporting professionals and communities working with
Where East Meets West in Warsaw | Nobu Hotel Warsaw
In the heart of Warsaw, at the corner of Wilcza and Koszykowa streets, stands a building that draws attention through its subtle layering.
Urban Lungs, Shared Living Rooms | Attila Glázer’s New Book on Budapest’s Parks
How did the representative promenade turn into a communal living room, and what does the way a city treats its green spaces reveal about it?
business
More Than Books | Bookstores as New Urban Social Spaces
Bookstores are no longer just about selling books — they are transforming into vibrant urban social spaces and cultural hubs at the heart of the city.
Rice, Roots, Rituals | A culinary and cultural journey through Chinese heritage in Budapest
“There is heaven in food,” goes the Chinese saying. And wherever they live around the world, Chinese communities are steadfast in preserving their culture, culinary heritage and rituals — a living legacy passed down through generations. Here in Budapest, there are hidden pockets where you can, for a day at least,
A Baroque Aria on the Glass of a Photocopier | Ábel Regős’s Boundary-breaking Music Video
In the video clip created for Che si può fare op. 8 music, the body, and manually distorted imagery merge into a single, continuously evolving visual structure.
lifestyle
Living With the Wind on the Coast of Ulcinj, Montenegro | How Wind Quietly Shaped a New Lifestyle and Tourism Layer
Long seen as a nuisance rather than an asset, Ulcinj’s wind quietly shaped a summer destination defined by routine seaside tourism—until its overlooked freshness began to hint at a different kind of rhythm.
video
play
brunch
From fermentation to the philosophy of making ramen soup | Piqniq pack—Part 14
How to ferment with the help of mushrooms and bacteria found in nature? When does a gastronomy enterprise communicate properly? What are the tasks of a restaurant owner’s everyday life? What is the philosophy of making ramen soup? Here is the fresh Piqniq pack part with questions and answers!
play
gastronomy
TASTE | Tibor Rosenstein & Róbert Rosenstein
They have hosted guests such as Robert de Niro, Steven Spielberg and Mark Ruffalo, but that’s not the only reason Rosenstein Restaurant is legendary. It’s not just a place to eat, it’s a place to be—a genuine family-run restaurant where guests have been welcomed with a
play
art
TASTE | Katalin Lőrinc
Over the past decades, she has worked with several European companies from Stockholm to Brussels. Katalin Lőrinc is an iconic figure in contemporary dance, and not only when it comes to choreography. In her TED talk two years ago, she opened many people’s eyes to why it’s good
play
fine dining
TASTE | János Mizsei—MÁK bistro
We arrive at the MÁK bistro before the evening service, where we are immediately approached by the “chamber shelf” dressed in a modern guise—we speculate for minutes which jars can hide what. Later, the chef, János Mizsei, also comes in and offers us one of the jars: it contains