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graphic design
design
Question the past and design for the present | In conversation with Eike König
“Language visualised in its purest form can be very powerful,” says designer, professor, and artist Eike König. Taking a look at Eike's distinctive works or delving into the artist's story, this statement takes on a deeper meaning. The designer, now known more for his career as an independent artist, is
design
Budapest Mosaic | Urban tales from Luca Patkós
The urban fabric is not just buildings, streets, and public spaces. Street signs, murals, public art, and various visual elements are all part of creating a more liveable city, but they also shape its identity. In the latest episode of our Budapest Mosaic series, we take a look at some
design
Font by font: 36 Days of Type | #DIVE
On 10 April, the 36 Days of Type initiative was launched again, with a new letter every day and artists from around the world attempting to reinterpret the alphabet. In the latest episode of our DIVE series, we invite you to dive in again. Dive in!
In our bi-weekly DIVE
design
Inner Landscapes: the surreal world of Kamilla Hu-Yang
Kamilla Yang-Hu’s exhibition titled Inner Landscapes is still on for another day in FISE Gallery in Budapest. The young artist invites us all on a deep psychological-philosophical journey. Join us!
Kamilla first studied graphic design at the Secondary School of Fine and Applied Arts, then graduated from Glasgow School
design
“The salami memories of our generations”—MOME graphic designers present works inspired by PICK
A unique exhibition will open in May for lovers of flavors and visual art, and until then, you can take home stories of flavor memories on limited-edition artistic canvas bags.
There are not many iconic products that, at the mere mention of their name, can evoke fond memories, feelings, and
design
The power of femininity | Ada Jarzębowska Polish graphic designer
The Polish graphic designer is fond of collages and hand-drawn illustrations, her artwork depictis strong female characters.
Ada Jarzębowska studied at the Faculty of Fine Arts in Barcelona and at Nicolaus Copernicus University in Toruń. She currently lives and works in Poznań, Poland, although her illustrations reach much further, as
design
What happens if we model people in a plant’s image?—A visual experiment by Soma Gonda
Although the question in the title is pure speculation, Hungarian graphic designer Soma Gonda believes it could prove to be a useful method of sensitization in the future. What is Plantropomorph and what can we learn from it?
Soma Gonda is currently a Master’s student at the Moholy-Nagy University
design
The flora of Krajna lives on in KRAYNA’s latest cosmetics
Out of a deep respect and admiration for nature, KRAYNA offers us vegan skincare cosmetics. Sustainable, cruelty-free, and 100% plant-based. Patrycja Hølm and Anna Nawara, who share the brand’s love for nature, have given the products a earnest yet powerful design.
Krajna is the land of gentle hills, lakes,
design
Visual narratives in orange and blue—Illustrations by Enikő Katalin Eged
In Enikő Katalin Eged’s works, the dynamics between the intimate atmosphere and nature are portrayed in the form of abstract, illustrative narratives. We talked with the Hungarian illustrator, who also works as a pattern designer and applied graphic designer, about her work and inspiration. Interview!
Originally, you did not
design
The best indie video games in Eastern Europe | TOP5
The European gaming market has long been the bastion of game development, with the continent’s countries hitting over $20 billion in total revenue this year, according to a 2022 figure. Today’s selection showcases the most spectacular indie video games, from the unsettling world of the post-Soviet era to
Czech brand Egoé evokes the style of the ski slopes of the 70s and 80s
Debuting at the Czech Designblok, Egoé’s latest design skis take us all the way back to the 1988 Winter Olympics, complete with Eddie the eagle.
The team, which primarily designs high-quality indoor furniture, inspired by their passion for skiing, decided to take up the rather specialized trade of ski
design
A 70-es és 80-as évek sípályáinak stílusát idézi meg a cseh Egoé márka
A cseh Designblokon debütált az Egoé legfrissebb tervezésű síléce, amely megjelenése visszarepít minket egészen az 1988-as téli olimpiai játékok idejére, Eddie, a sassal karöltve.
Az alapvetően kiváló minőségű beltéri bútorokat tervező csapat a síelés iránti szenvedélye miatt döntött úgy, hogy sílécek tervezésébe kezd, amely egy meglehetősen speciális iparág.
Kezdeti, Kontura
design
“We could enjoy our artistic freedom” | Hype&Hyper articles featured in risograph publications
Selected articles of Hype&Hyper were given five different character designs by second-year master’s students of 2022 at Eszterházy Károly Catholic University in Eger, Hungary, and then turned into riso-printed publications. We would like to express our admiration in the form of this article.
“Zinező is a biannual design
design
Young Hungarian talents at the Vienna Design Week | Veszprém-Balaton 2023 x METU
Sustainable social and ecological solutions in a web of local and international connections—the organizers of Vienna Design Week 2022 have yet again made the triad of objects-spaces-services in social design one of their top priorities. The link between design and society can be very diverse, which is demonstrated by
design
“We like projects where we have to create an abstract personality”| Graphasel Design Studio
Remember the guys who designed FINA’s identity in 120 days? While we were on holiday, they quietly scooped four Red Dot Design Awards! Interview.
I arrive at Graphasel Design Studio’s offices near Széll Kálmán Square in Budapest, entering through what one might call a private staircase. The bright,
branding
Success requires a new and distinctive design
Vojtek Winery is a small family business, where viticulture and winemaking have a decade-long tradition. Their winery is situated at the foot of one of Villány’s most famous vineyards, Jammertal: this is where they produce their wines, mixing traditional and modern winemaking techniques. Their light and dark ruby-colored Portugieser,
poland
Polish beach retro on posters | Ewelina Gąska
Summer is here already and finally we have more and more options to travel. In her print collection, Warsaw-based graphic designer Ewelina Gąska visualizes the unique essence of the Baltic coast. Contemporary and retro at the same time: surfers, seagulls, corn on the cob and waffles with whipped cream in
digital
Striped straws cause the death of aircrafts | Filip Hodas
The surreal renderings of the 3D artist Filip Hodas from Prague give a glimpse into a dystopian reality. His images are built on the contradictions of a thriving digital culture and the real world on the brink of collapse. His stunning creations often feature cartoon characters, fast food chains and
design
Feast of Contradictions | Sebestyén Boér
Snack at your grandmother, quick appetite suppression after a school running race or the most classic menu at a house party—we know a thousand faces of bread and dripping with or without onions, but it may have never caused as much aesthetic pleasure as Sebestyén Boér’s project.
The
poland
Folk patterns in modern interiors
The various, distinctive motifs and costumes of Polish folklore take the form of posters in the work of the Polish illustrator Katarzyna Nowakowska. Let’s see!
We have discovered the works of Katarzyna Nowakowska, who lives and works in Poznań, in connection with her poster series on the iconic landscapes
east
A Polish illustrator's world of fairytales, not just for children!
The Polish School of Poster Art and the legacy of medieval art, Japanese woodcuts, and Renaissance paintings mixed with folklore elements and the challenges of the 21st century: the expressive drawings of Polish illustrator Gosia Herba use authentic characters to tell stories for children and adults alike.
For more than
brand identity
Vegan brand Mö has been revamped with a classic yet daring design
Nostalgic typography in classic blue and white, combined with striking visual elements—the taste of Finnish brand Mö’s vegan products competes even with traditional dairy products. The identity made in collaboration between the Werklig team and Lili Köves supports the brand’s move to the next level. Let’s
brand identity
Where every cake has a story
The world of sweets today goes far beyond the colorful, syrupy, concentrated feeling of life, and instead, a softer and more creative approach returns in this area as well. Petra Sodja, the creator of Petra’s cakes, had one goal: to see her personality reflected in her creations so that
architecture
BEST OF MOME KIPAK
Inclusive, traditionalist, ironic and self-reflexive—MOME students approached the social issues of our time and the current questions of space and object design with different attitudes. Can elderly people and toddlers share common spaces? Can we see dressing up as a game? Can a piece of cleaning equipment be collectible
design
The quirky power couple bringing joy to people’s lives—Interview with Brooklyn-based multidisciplinary creative studio, Wade and Leta
Leta Sobierajski and Wade Jeffree’s story started in 2013 through OK Cupid, an online dating website. Love came first, but as graduated graphic designers, they soon started brainstorming and creating together as well. It was a match made in heaven, a meeting of like-minded people with similar tastes in
architecture
Rundown school building turned into an idyllic guest house in the Czech Republic
In the Southeastern part of the Czech Republic, among the picturesque hills of Vysočina region, just an hour drive away from Brno lies the small village of Javorek, with a population of no more than 100. The sloping landscape, the fabulous setting and the proximity to nature immediately appealed to
design
Vibrant colors, special motives—the most stylish festival looks from Eastern Europe | TOP 5
The Covid restrictions made the festivals of the past two summers impossible to take place, but this year, our favorite musical events are back! To celebrate this, today’s regional selection is also dedicated to festivals, but instead of presenting the stunning venues and diverse musical palette, we focus on
austria
The most stylish cosmetics of the region | TOP 5
Conscious skincare starts with choosing the best lotions for you. But it’s easy to get lost in the sea of cosmetics, so it pays off to look for the most effective ingredients on the boxes of different serums and facials. Fortunately, more and more brands are finding that minimalist
graphic design
People are ready for the more honest depiction of the female body | Interview with Marylou Faure
Strong, confident female characters who seem to be freely enjoying their own company. The London-based French illustrator, Marylou Faure puts liberated femininity at the heart of her bold color and form compositions. Her clients include renowned brands such as Nike, Adidas, Levi’s and WWF. Marylou and I talked about
east
Creating flavors with colors and shapes
We have been following the work of Lehel Kovács for quite some time. As we reported earlier, Lehel is a freelance illustrator and his portfolio also includes prestigious magazines such as The New York Times and The Guardian. After his Around the World in 80 Days with Street View series,
art
Artist duo | Lenka & Richard Bakeš
Lenka and Richard Bakeš are colorful and versatile players in the Prague cultural scene: they run a creative studio and a gallery, Richard is a graphic designer and Lenka is an artist, and this year they are organizing the first Prague Art Week program series. The Berlínskej Model gallery, which
architecture
The contemporary architecture of Budapest in a book, as you’ve never seen it before!
We may not even think about how many and various buildings have “sprung up” in Budapest in the last twenty years. Especially if we broaden the concept of contemporary architecture, as the authors and editors of “Budapest Architecture 2000-2020” themselves do: they show us the exciting changes the capital has
east
Mixing fun with function—collage technique à la Hekla
They like to sit down in a bright and comfortable working space free of distractions, and slip into a creative focus with a cup of coffee. Besides digital solutions, the Warsaw-based design studio focuses on hand-drawn shapes and patterns, and the unconventional collage technique. We asked the creative duo of
art
Hungarian creators in a common space | 2nd National Salon of Applied Arts and Design
The building of the Kunsthalle, which is covered in a huge molino, is astonishing in Heroes Square. If we did not see the huge inscription promoting the exhibition of the institution, we would also believe that the neoclassical building was wrapped by Christo himself. However, in addition to the interlocking
design
Magnificent regional hotels with outstanding identity | TOP 5
Little feels better than when, after all the planning and traveling, you finally arrive at your hotel and the relaxation begins. This experience is only enhanced when the details of the hotel are in sync with each other—when a harmonious and pleasant identity is presented!
Hotel Rum | Budapest, Hungary
architecture
Exciting graphics, stunning interiors—cafés from the region with a stylish identity | TOP 5
Dazzling sunshine, freshly baked pastries, specialty coffee with a delicious smell and, of course, a pleasant terrace on a cozy street in the city center—you would think that all the conditions are in place to open the perfect café! However, in addition to the quality of the coffee, it
design
Vitamins with special identities | TOP 5
We’ve become used to vitamin packaging being anything but creative: there is too much text and it is easy to get lost in all the information. But nowadays, more and more companies are realizing that a spectacular identity can bring any brand, including vitamins, into the spotlight. Among our
art
27 human emotions in a book
If you open the book of Ričards Znutiņš-Znutāns, an illustrator from Riga, you’ll be presented 27 human emotions wrapped in curious stories and cubist-like illustrations. Published by Portuguese publisher Stolen Books, the stories are based on interviews with people from Spain, Turkey, China, Morocco, Nicaragua, Australia and many more.
design
Pink was already extremely hip 150 years ago!
For many of us, Zsolnay is known for its rich ornamentation and characterful, shimmering eosin glazed ceramics, but there is also a (perhaps) less well-known chapter in the history of the ceramics factory in Pécs. The recently published book “The Pink Zsolnay” tells the story of this pink era in
east
Contemporary and fresh, but not too exclusive—Gdynia’s iconic delicatessen storefront was rethought by Traffic Design
Does your town have an iconic independent store that has been around for what seems like forever?—the question can be found in the description of the latest project of the Polish Traffic Design. The team, known for its aesthetic rethinking of the city streets, has this time transformed the
branding
Healthy snacks from Eastern Europe | TOP 5
A fun evening with friends; relaxing on the couch after a hard day; a few minutes of rest between the never-ending hours of working or studying—moments when we can definitely use some tasty snacks. But after a good snack, we often feel guilty, because salty snacks with artificial flavor
east
A little retro, a little punk - introducing Look Back and Laugh publishing house
A little retro, a little punk—Zoran Pungerčar associated this feeling with the sincere admiration of typography and riso printing to create his own art publishing house. The experimental and free philosophy of the project is included in its name, as the publishing house was named after a Minor Threat
art
Back to the Middle Ages!—Iconic brands reinterpreted
Ilya Stallone, a graphic designer with a passion for history, has tuned today’s most famous brands to the Middle Ages. From Tinder, Burger King and Starbucks, to Windows and Puma, brands have been sent back in time. In the Medieval Branding series, alongside the logos, the artist has recreated
architecture
A four-star boutique hotel that speaks of Polish history
The revamped identity and historic murals of Hotel 1231 in Toruń, Poland, are perfectly in line with the boutique hotel’s past. After all, it’s no coincidence that the four-star hotel chose the name 1231: this was the year in which the Knights of the Teutonic Order founded the
branding
Katona József Theater announces a branding design competition
Celebrating the 40th jubilee of its foundation, Katona József Theater of Budapest announces a branding design application. The aim of the application, launched for creators and creative communities, is to build up a new image that fits the spirit of the institution and can be used in all printed and
community
Even in the midst of war, we have reason to smile | Czech Grand Design Awards unveiled
Tuesday night, 79 designers, brands and design studios sat on pins and needles in the auditorium of the Karlín Theatre, waiting to see who would step up to the stage to receive the awards. The absolute winner was the Vrtiška & Žák studio, while Liběna Rochová, who was recognized with the
graphic design
How would a Brutalist building or sculpture look if they were to take shape as letters?
How would a Brutalist building or sculpture look if they were to take shape as letters? This is exactly what Polish designer Przemek Bizoń’s so-called ”type impressions” attempt to do: a sincere effort to turn typography into an art form.
After studying graphic design at the Academy of Fine
art
Best of Stefan Lengyel 2022 | MOME—Media Institute
This February, Moholy-Nagy University of Art and Design awarded its outstanding talents for the second time. In the four-part series, we guide you through some of our favorite entries from the Stefan Lengyel Excellence Scholarship. Join us for the final part of our series, featuring projects by students from the
art
Special handicrafts in an unusual environment | VALAMI Hazai
In the eighth district of Budapest, at 14 Práter Street, we can find a really exciting concept: on one side of the gate is the VALAMI Produktív All-Arts Workshop, and on the other the VALAMI Hazai Fine and Applied Art Design Store selling design objects. In this not-so-ordinary environment, which
design
Stylish-looking alcoholic beverages from Eastern Europe | TOP 5
Most of us like to drink a glass of alcohol from time to time, be it a fine wine with dinner, an exotic cocktail in an elegant bar, or a glass of special champagne for a festive occasion. Choosing the right drink depends as much on our mood and taste
east
The new gastro map of Pozsonyi Road in Budapest
Pozsonyi Road has always been a special place in Budapest. This lovely map was born out of this fascination, showing the Újlipótváros area with a gourmand’s eye. Twelve carefully selected gastro spots, from new wave cafés to the best breakfast restaurants, have been included on the Pozsonyi Street gastro
digital
These three things have been revamped in the Google Chrome icon
Google introduced subtle changes to the icon that has been known since 2014.
Google Chrome’s logo hasn’t changed drastically since 2014, and this year’s facelift was also more of a subtle update. The shadows between the colors have been removed and the colors themselves have been made
art
Without her, we would have had a much emptier childhood. In terms of storybooks, at least. | The legacy of Kató Lukáts
Kató Lukáts was a star designer. In her day, she made book illustrations, packaging designs and posters (but even furniture!) for a wide variety of customers. The Viennese still receive Altmann & Kühne candies in her boxes to this day. We can now get a taste of her rich oeuvre at
design
Stunning restaurant identities from Eastern Europe | TOP 5
When visiting a catering unit, we focus primarily on gastronomic experiences. The taste, appearance and serving of the food are undeniably important in creating the image of a restaurant, but we should not forget about the design of an interior that fits the theme and the matching brand identity. In
east
Traditional values in a modern form
“The Danube Bend is not just a place, the same way Pálinka is not just a drink. It’s a feeling of life, an atmosphere”—are the thoughts of Lunczer Pálinka House, a pálinka brand and family business. With a helping hand from Graphasel design studio, this idea is reflected
branding
The path to transferring design knowledge | Interview with Péter Serfőző
Branding and the visual response—How a brand becomes it’s visual identity by Péter Serfőző, is more than just a book about branding. It teaches and guides visual designers not only how to create graphic elements that add value to a business, ensuring their customers are satisfied, but also
art
The parallel life of illustrations
During the Hype&Hyper DIALOG thematic month, we spend a whole month searching for parallels and contrasts between the analog and digital worlds. Beyond exploring the current state of the fashion and art market, we have written about the world of analog fragrances. Now it’s time for illustrations!
The
art
Edible beetles in vibrant colors | BUGBAG
The inclusion of edible beetles in our diet has been recommended for years by researchers and experts in the field, yet many still resent their consumption. However, with the ingenious packaging of the brand BUGBAG, which sells edible arthropods, they want to make the appearance of non-ordinary food more attractive
other
VASVÁRI DESIGN is launching an open call for entries
VASVÁRI DESIGN is launching a public call for entries to collect and present outstanding graphic design work by Hungarian designers in a gap-filling book. As in the recently published and highly successful volume entitled MAGYAR LOGÓK (HUNGARIAN LOGOS).
The jury’s selection will be published by Scolar Publishers, the Hungarian
art
Monumental murals, livable cities | TOP 5
Murals can change the atmosphere of neighborhoods and bring life to any environment. They enliven our everyday lives, make us stop and think for a moment. In addition, there is a huge amount of work behind them, serious preparations are needed for the difficult conditions. Take a virtual walk with
east
Rediscovering an old ingredient: water caltrop reimagined
A drink in which a chocolate manufactory, a small-scale brewing team and a graphic designer share a passion for admiring Lake Tisza. The small-scale beer called Fekete Kincs (black treasure—free translation) is not only special because of its messaging label, but it is also worth tasting because of its
design
HIGHLIGHTS | Clean slate
At the beginning of last year, the latest episode of our project series was published on the front page of Hype&Hyper with the title “Clean slate” and it proves to be apt again. Not because we are starting a new calendar year, but because we have reached a turning
community
HIGHLIGHTS | Intimate moments
Christmas, with its mystical traditions, breathes a little life into everyone. This time, continuing our weekly selection of projects, we explore what really gets us in the festive spirit. Join us!
Everyone has their favorite season, their favorite weather and I’m sure everyone can tell you exactly why. The
design
The Romanian brand Moujan Lusso conquers with a sophisticated identity | Alexandra Necula
The Moujan Lusso skincare brand specializes in body oils made from Tahitian botanicals. Their products are 100% vegan, cruelty-free, paraben-free and contain only natural ingredients to smooth, nourish and regenerate the skin. The sustainable identity of the Romanian brand was designed by the Alexandra Necula design studio.
The creative studio
design
HIGHLIGHTS | Open universities
In today’s selection, we bring you a range of identities representing universities. Whether it’s a campaign for an open day for admissions or a complete identity, each is designed to create a coherent visual communication. Let’s see!
I’m sure many of us experience that not only
community
Cinnamon scent, snowflake macrame and minimalist manger scene—Christmas atmosphere in a box
As many as we are, we are getting in the mood for the holidays in so many different ways. Some just simply can’t wait and some, at the last minute, are just finishing the top decoration for the Christmas tree—this diversity is also reflected in the gifts. In
design
Special concepts, unique graphic design—creative studios in the region | TOP 5
In the endless sea of information that reaches us, it would be hard to remember exactly every ad, but if we come across a well-designed identity—be it food, cosmetics or some kind of service—we immediately notice it and remember that brand. In our selection today, we present Eastern
branding
Különleges koncepciók, egyedi grafikák – kreatív stúdiók a régióból | TOP 5
A minket érő információk végtelen tengerében nehéz lenne minden hirdetésre pontosan visszaemlékezni, ha azonban egy jól megtervezett arculattal találkozunk – legyen az élelmiszer, kozmetikum vagy valamilyen szolgáltatás – arra rögtön felfigyelünk, és megjegyezzük az adott márkát. Mai válogatásunkban olyan kelet-európai stúdiókat mutatunk be, amelyek sok munkával és még több kreativitással szemet gyönyörködtető
design
The Czech Marlon Studio used cultures of bacteria as a source of inspiration for the Wild. kombucha identity
Wild. aims to make a handcrafted kombucha that is 100% natural, contains no additional flavors or artificial carbon dioxide, and is even tasty by the way—freshly delivered to the consumer’s door based on a subscription model. The Czech Marlon Studio was asked to design the complete visual identity
art
HIGHLIGHTS | Designers in the background of the fashion world
Willingly or unwillingly, we all follow different fashion trends. In many cases, simply because our environment does it too. But while the world focuses on clothing fashion, we often forget that every fashion wave is generated by many other creative industries.
Our Sunday selection explores themes that directly shape our
east
Gifting strudel is always a good idea—The First Strudel House of Pest celebrates with a new identity
Symbols of Hungarian ornamentation, quality ingredients and a sense of unspoiled countryside are mixed in the new identity of the fifteen-year-old First Strudel House of Pest. Inspired by the atmosphere of the place, the visual world of the brand was created by the Socially gastro-marketing agency in a truly twenty-first
design
HIGHLIGHTS | Colors radiate all day long
Whether it’s a street poster, a short film or packaging, we see vibrant colors on many surfaces around us. To the layperson, color use might seem like the easiest story of the world, but it is actually a much more complex tool than you might first think. In our
design
Bronz letters embrace the Kunsthalle building in Praha
The Czech-based Najbrt graphic design studio is behind the sign that runs along the corner of the Kunsthalle building in Prague. The installation on the wall of the former Zenger transformer station marks with a unique character the site of the new museum which is planned to open its gates
east
Online typography exhibition in the spirit of an idealized world
Utopolis is an online exhibition where more than twenty Hungarian artists, graphic designers and typographers showed what it would be like to write the script of an idealized world.
Utopolis is a place, which couldn’t be reached, you can only arrive, no roads or coordinates lead here. In this
design
Orchidea Agency rethought the visual identity of a Ukrainian food supplement brand
The primary consideration when creating a dietary supplements family is to use the highest quality ingredients. However, there is often less attention paid to packaging, even though creating a bold identity can increase not only the number of sales, but also the popularity of a given brand.
This is also
architecture
The anatomy of actions and reactions | Leaving the city part 1
We arrive in Nagykovácsi by car: from a distance, we notice a characteristic detail of the house, the “little tower” covered with burnt larch. Kelet (East), the friendly white Swiss shepherd, greets us warmly at the gate. Zsófi Fenyvesi, artist and graphic designer, the art director of Szikra Mező and
east
The divisive era-changing identity of the Museum of Ethnography
In the spring of 2022, on the 150th anniversary of the founding of the institution, the Museum of Ethnography will open in a new location and building. The change of location is also the catalyst for the change of era. In this context, the museum wants to open up to
gastronomy
HIGHLIGHTS | That's how we survive the frosty days
Tea has been around for thousands of years, and its consumption and storage have led to many different solutions. This time we look at tea packaging with the help of some special projects.
Many people are addicted to coffee, many are addicted to cocoa, and it’s fair to say
design
The Ukrainian Laskarda shoe brand got a brown-green identity | Dmytro Khrunevych
Dmytro Khrunevych, a graphic designer based in Kyiv, works on branding and packaging concepts, among other things—most recently he created the visual identity of the Ukrainian Laskarda leather shoe brand.
The designer typically conveys the concept improvements made in his projects with bold elements and stylish typography, without neglecting
gastronomy
Spirituality and teamwork behind Leo Bistro’s new cocktails
It is always a question, why do we visit a particular restaurant or why do we return to it, even multiple times? What is it that can really fascinate and captivate guests? Is it the interior and the design, the service or simply the flavors and aromas? Perhaps the closest
design
HIGHLIGHTS | Is this really how children see the world?
“Grown-ups always know better,” sounds the criticism from children. But do we really know everything better? How does a designer know what the little ones need? This time, we are bringing you projects that help the adult world understand children’s language.
We adults often think we know what our
branding
Graphasel won the “Grand Winner” award with a fruit wine packaging
The Graphasel Design Studio took home no smaller prize than the “Grand Winner” award at the NYX Marcom Awards. The winning entry was a refined packaging design for the Hungarian Kontyos Fruit Winery.
The graphic design studio assisted in the rebranding and brand building process of the winery, which combines
art
A book celebrating the matchboxes of socialism
Did the designers of the former matchboxes think that they were not only designing a striking everyday object but enclosing a slice of the socialist era in a time capsule?
Her love of history and design flew Glasgow’s web designer Jane McDevitt to the library, where she came across
branding
HIGHLIGHTS | Colorful typography
It is no exaggeration to say that we are now witnessing a new renaissance of creative typography. As extravagant, experimental specimens and typefaces roll off the production lines of punchcutters, we are putting our written culture to the test over and over again. What is still recognizable and legible?
In
design
Tastes, scents, impressions—Renáta Török-Bognár’s book Metszéspontok
Coffee table books are becoming more and more popular in the Hungarian book market as well, which, apart their informative function, are primarily intended to give you a break from everyday life and to take you into another world while flipping through them.
The skeptical reader might say: but that’
business
Commemoration, in style | ÁpoltSír x DARE STUDIO
In the absence of time or because of distance, there are those who visit the grave of their deceased relatives only once a year, around All Saints’ Day and All Souls’ Day. But what happens during the rest of the year: who takes care, keeps these resting places in order
art
Unconventional galleries from Eastern Europe | TOP 5
Unusual themes and unusual settings characterize these Eastern European exhibition spaces. Join us and find out what the ‘gallery’ name can cover!
Budapest Poster Gallery | Hungary
The gallery, founded in 2010, focuses on twentieth-century Hungarian and international art. Its offer is unique in its kind: featuring original posters, poster designs
art
Behind the scenes with the art director of Wes Anderson’s latest film
After a long time, the movie world is in Wes Anderson fever again as The French Dispatch has debuted. The film’s plot revolves around the foreign bureau of an American journalist, as expected, it promises to be the most “Wesandersonal” film of all time.
As usual, Wes Anderson’s
east
The Hungarian master of screen-printed concert posters
László Nagy has published more than a hundred screen-printed posters he has created over the past eleven years, which were exhibited this year in the visual communication category of the Hungarian Design Award. We talked to the artist about the book and the gig posters movement. Interview!
László Nagy graduated
design
HIGHLIGHTS | Gastronomy wrapped in graphics
It might go without saying, but gastronomy goes hand in hand with graphic design. Many businesses are entering the market with more and more excellent visual identities, and many are willing to spend money and energy on the packaging. This week, we showcase projects where design goes beyond the culinary
east
Not just smart, but beautiful too–Educational illustration won award
The winners of the World Illustration Awards, an international illustration competition, were announced on 12 October. Out of more than 5,000 entries, Hungarian graphic designer Tímea Terenyei was chosen as the winner of the Site Specific category for New Talent. To see the winning entry, visit the Association of
graphic design
Viki Hitka gave a new look to the classics of István Fekete
Who doesn’t remember the story of Vuk, Bogáncs, Kele or Tutajos? For many, the first encounter with István Fekete’s youth novels was a defining youthful experience, which we often took in our hands for the first time under school or parental pressure. István Fekete’s animal stories opened
design
This is how cool a dentist's visual identity can be! | STRUCTURA x DARE STUDIO
The newly launched STRUCTURA Functional Dentistry is unconventional in many ways: it focuses on real healing instead of promoting a beautiful and “quick” smile. As for the brand identity—it is both professional and revolutionary. Interview!
Dentist Dr. Rebeka Pittner is not just trying to launch another practice, but also
art
Screen printing as a ceremony—Interview with graphic artist Bálint Varga
He expresses himself with papers and colors as part of a ritual that gives space for improvisation and also for challenges. Behind the scenes of Printa, we asked the head of the Budapest store’s screen printing studio, Bálint Varga, about silkscreening, his creative methods, and his graphic work. Interview!
brand identity
Swiss cosmetics company’s identity by studio NUR
Through the latest project of the Budapest-based graphic design studio founded by Eszter Laki, we can get to know the identity of the Swiss cosmetic company FEHH. Let’s dive into a visual identity born in the spirit of sustainability, health and aesthetics.
Studio NUR’s designs are characterized by
design
HIGHLIGHTS | The milk cult
We might not even know why or where the milk-drinking habit originated, but by the time of automated milk processing, it had become a worldwide beverage. Although today a growing part of society is working to replace the drink, remarkable packaging is still being created. That’s why our current
community
The Fortepan Masters photo book preserves the imprint of the 20th century's collective memory
The nearly seven hundred-page photo book Fortepan Masters—Collected Photography in the 20th Century—Selected by Szabolcs Barakonyi, inspired by the archives of Fortepan, has been published. It is much more than a simple photo collection—it is a particularly exciting publication in terms of its material quality and graphic
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HIGHLIGHTS | Colored world
Every week, we bring you even more exciting creative projects, this time we take you into the realm of maps. These colorful illustrations as well as encourage us to visit a region, also give us a better insight into the daily lives of the people living there. Let’s have
graphic design
Volvo has also changed to a 2D logo
The flat design movement isn’t over yet: after several car brands—such as Toyota, Nissan, Peugeot, Opel and BMW—Volvo has now joined the ranks and reimagined its iconic logo.
Swedish car manufacturer Volvo has also unveiled a less colorful version of its iconic logo. Following the flat logo
art
Around the World in 80 days with Lehel Kovács
Places around the world, with a slightly retro, slightly pop-art feel, come to life in Lehel Kovács’ new project. If exploratory journeys are not an option for a while, the Budapest-based illustrator treats us to his new book project, based on Google street views. Here we go!
Lehel Kovács is
art
Awards for this year’s most beautiful Czech books were presented
The world of books is already astonishing in itself, but when accompanied by a unique graphic element, it not only takes you to another world, it also provides an aesthetic experience. Nowadays, many beautiful volumes are published every day, so the refined visuals are slowly intertwined with the books as
design
HIGHLIGHTS | A sustainable refreshment
The weekend is finally here, and even though summer is coming to an end, we want to drink every last drop of our finest refreshment. Now we’re back with a project selection that might give you a little energy to start the year and get back to ‘normal’.
Perhaps
art
Pandemic beyond reality
The works of the Slovak photographer Andrea Koporová are easily recognizable for their special characteristics: spaces filled with a surreal atmosphere, vivid color tones, sensitive female figures, and symmetrical compositions form the photographer’s visual world. In her latest series of photographs, she elevates the visualization of the coronavirus and
design
Clean rebranding for the IKOS footwear brand
“The value of each pair of shoes is in the responsibility,”—says the new tagline of the Ukrainian shoe brand IKOS. The brand’s classic footwear is now accompanied by a new image.
The IKOS shoe brand is a family business based in Lutsk. The founder is Ivan Ivanovich, who
design
HIGHLIGHTS | Did bistros used to be bistros?
Certainly, we all have heard the term bistro, which has changed a lot over the years, not just in meaning but also in many other ways. In our current project selection, we investigate the origins and present-day functions of this special place. Join us!
All over the city, cafés are
architecture
The Park Chronicle: 70 interesting facts for the 70th anniversary of Silesia Park
The Silesia Park recreation complex is located in the heart of the Upper Silesian metropolis of Chorzow, Poland. The vast area—620 hectares—became a park in the 1950s and offers many, many attractions and has preserved many stories over the past seventy years. The aim of the book is
architecture
Gigantic works of art | TOP 5
While firewalls provide a security function for architects, street artists look at them like giant canvases. These are the most grandiose works of the diverse genre of street art, they can take an imaginative piece of life to boring streets, be mocking, critical, or a memorial for an important person
business
HIGHLIGHTS | Looks matter too
We love to talk a lot about the importance of sustainable design. But is it enough to only change the materials and the processes to reshape the whole approach? Let us tell you: no.
The UN’s Intergovernmental Panel on Climate Change (IPCC) has just published its latest study. The
art
A double-sided label reflects last year’s difficulties on this limited-edition gin
The coronavirus has benefited no one, no matter what profession we are talking about. In the field of gastronomy, the virus has created a largely unpromising and questionable situation: a similar situation has occurred at the Asian restaurant Shamo in Łódź. This gave rise to the idea of valuing the
design
HIGHLIGHTS | We might not realize it, but we live in the past
This is not the first time in the history of our HIGHLIGHTS series that we are sharing design projects that revive the heritage of the past, but we have never presented works that bring a retro world to life in the form of campaigns and objects found in our contemporary
architecture
Our latest Hype poster celebrates the first year of Széllkapu!
Exactly one year ago, the last plants were planted in Budapest’s newest and most modern park, the Millenáris Széllkapu Park. Since then, the designers’ dream has come true, and the park has become a real recreation and meeting point in Buda.
The park, designed by TSPC Engineering, covers an
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A Polish illustrator's world of fairytales, not just for children!
The Polish School of Poster Art and the legacy of Picasso and Matisse mixed with folklore elements and the challenges of the 21st century: the expressive drawings of Polish illustrator Gosia Herba use authentic characters to tell stories for children and adults alike.
For more than thirteen years, Gosia has
art
HIGHLIGHTS | The last adventures of the summer
With the season coming to an end, our hours in the sun are getting shorter: autumn is approaching, but before we bury our well-deserved rest, let’s re-live together a few projects that will be a joy to remember in the midst of the grey weekdays.
Holiday culture is the
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Why do we digitize the letters of the past? | Type revival projects from Central and Eastern Europe
The preservation of pre-digital typefaces has gained momentum over the past quarter of a century, and in the last few years more and more type revival typefaces have been born in the region. Why did the practice become popular, and what benefits can a well-done type revival project bring to
east
The eclectic atmosphere of flea markets in the online space
A flea market is a place of surprises and unexpected discoveries, a return to the nostalgic past with its strangeness and peculiarities. Probably this is why the success of flea markets is unbroken even today, as there is no more uplifting feeling than finding something interesting and unique among old
art
A Russian-Israeli-Bulgarian graphic artist in Budapest
Sandra Poliakov’s graphics radiate a deep sense of authentic happiness that transcends cultures and borders. Her artwork, among other things, has a noticeable Mediterranean and Eastern European attachment.
The Russian-Israeli-Bulgarian artist was born in Israel, went to school in Moscow, attended university in Barcelona and moved to Budapest five
east
The most unique tattoo artists in Eastern Europe | TOP 5
Tattooing is one of the best known and most ancient forms of self-expression, and fortunately, it is now more and more accepted to wear patterns on our skin. As a result, tattoo studios are also springing up like mushrooms in larger cities, but finding really unique tattoo artists, who pay
design
Toy or decoration? Here is the Czech brand that offers both
“Miss Easter”, “King Kong”, “Nostromo”—the fancy names apply to the wooden figures of the Czech brand Tititi, which, with their colorful personalities, shine even in the most sterile interior of the house and are adored by children.
The old dream of Czech Tereza Talichová was fulfilled when she was
business
Where every cake has a story
The world of sweets today goes far beyond the colorful, syrupy, concentrated feeling of life, and instead, a softer and more creative approach returns in this area as well. Petra Sodja, the creator of Petra’s cakes, had one goal: to see her personality reflected in her creations so that
design
Stylish shower gels for everyday use | Hagi Cosmetics
Ordinary shower gels in inspiring packaging? Of course! The new product line of Hagi Cosmetics adds color to everyday rituals with its sophisticated shower gels decorated with graphic lines.
While our casual products lined up in the bath don’t always appeal to the most aesthetic jars—which may not
business
A crazy graphic universe of coffee specialties
In the 42 Coffee Roastery, coffee making is true alchemy, a crazy process of experimentation where the sky is the limit, whether it’s blends or graphic designs. Get to know the unearthly coffee universe of Máté Nezvál, which becomes complete and inimitable from the drawings of Aliz Buzás!
The
graphic design
If you liked the Clever Fox’s tale series, you'll love this!
In Róbert Farkas’s new book, eleven-year-old Tomi receives a coded signal from space and then embarks on cosmic adventures in the company of a stowaway. While the parts of the Fox Tales trilogy were both written and illustrated by him, with the new book he has done his share
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Polish graphic designers in the spotlight | VeryGraphic: Polish Designers of the 20th Century
The book VeryGraphic: Polish Designers of the 20th Century was published by Culture.pl and was edited by Jacek Mrowcyk. The publication summarizes and presents the most exciting contemporary graphic designers in Poland, more precisely, the 64 artists are described by 30 authors through 448 pages and 57 chapters.
The
art
Feast of Contradictions | Sebestyén Boér
Snack at your grandmother, quick appetite suppression after a school running race or the most classic menu at a house party—we know a thousand faces of bread and dripping with or without onions, but it may have never caused as much aesthetic pleasure as Sebestyén Boér’s project.
The
tech
The Space Watch pays homage to one of the most iconic logos of all time
Designed by Richard Danne, a former NASA design director, the 1974 logo has left an exceptional graphic and typographic mark on history. The logo was decommissioned in 1992, but now it returns on the watch created in collaboration by NASA and the watch brand Anicorn.
A total of three hundred
community
HIGHLIGHTS | For whom the city is a large canvas
This time we reached out again to our favorite subject, the murals, but we discover these works from a slightly different perspective. Join us!
A trend is spreading worldwide that is strongly influencing the everyday lives of residents. Municipalities and various non-governmental organizations are working to make the public spaces
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A Life Imagined in a Utopian World | Post Life Magazine
Leisure activities in the confinement of your room, robotic dogs to ease loneliness, staring at empty streets from your window and waiting for someone to appear, or moments spent in a utopia fifty years from now: visual designers and copywriters imagine the world through dystopian glasses on the pages of
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Kyiv in the language of typography | KYIV TYPE
Sebastian Schubmehl’s thesis, KYIV TYPE, approaches and presents the design scene of the Ukrainian capital, Kyiv, in a way that fills a gap. A beautiful, large publication that gives an intimate insight into the life of the city, showcasing its inhabitants and a special design publication.
Throughout the project,
graphic design
Defining the atmosphere of a festival visually | Hype X WONDEREST
In the heart of Transylvania, in the mountains, at an altitude of one thousand hundred meters, is the campsite that hosts the Wonderest festival, which is not only about total escapism, but also about environmental awareness. The basic idea of the event is also reflected in its visual identity: freedom,
design
HIGHLIGHTS | Line and letter
Ever since there was once a Bauhaus and Swiss graphic design, it’s no surprise to anyone that a business chooses total minimalism as its visual identity. However, touching the basics of our written language tools, the letters, and just a few lines can still make an impact with novelty
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Polish beach retro on posters | Ewelina Gąska
Summer is here already and finally we have more and more options to travel. In her print collection, Warsaw-based graphic designer Ewelina Gąska visualizes the unique essence of the Baltic coast. Contemporary and retro at the same time: surfers, seagulls, corn on the cob and waffles with whipped cream in
design
HIGHLIGHTS | About adults for children
We often hear that our modern society is overly child-centered, serving children and putting them in the center. Sure, having children and improving children’s conditions have never been such socially sensitive topics as they are today, but this need is entirely natural and, anyway, better than the opposite. In
design
HIGHLIGHTS | Printed overview of the era
I often ask myself the question: why do we like to read magazines and newspapers even today? The question is legitimate and can be linked to a defining problem of our age, the seemingly insoluble contrast of the physical and the digital world. Man’s obsessive attraction to the material,
brand identity
Healthy choice | Green Chef
Green Chef offers vegan, sugar- and lactose-free, as well as Ayurvedic, low-calorie foods and beverages too. Thus, the sweets featured by the brand: ice creams, cakes and sweets can be incorporated into all diets. In addition to stunning cake creations, you can also choose from smoothies, soft drinks, plant milks
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Finding the balance between client and author works | interview with illustrator Simona Čechová
She studied advertising design at university, but soon regained her childhood passion for drawing: Slovak illustrator Simona Čechová has been living on visualizing special characters and fantasy worlds ever since. Among other things, she has already illustrated for Forbes and is currently working on her third storybook. We talked about
brand identity
From church to pasta shop | Aliz Borsa X Buono!
Awarded the best in the world for olive oils, balsamic vinegars, various olives, capers in salt, real Italian coffee beans and many other classic Italian ingredients—this is Buono!, a tiny olive oil and pasta shop that brings a small slice of Italy to Teréz Boulevard. The visual identity of
art
HIGHLIGHTS | The power of an exhibition
Static and boring at the same time, or hectic and subversive at the same time? The existence of exhibitions is almost incomprehensible, as they satisfy a human desire that appears differently in everyone. Our basic need is to admire, cultivate and receive knowledge, and an exhibition provides an excellent opportunity
tisza
Essence of the East | Tisza x HYPE
The salt sticks in plastic cups in every house party, the rooster-shaped lollipops sold in circus snack bars, bringing back our childhood, the refreshing jug of beer in the summer and the obligatory pickled cucumber at Sunday lunches make all of us, Hungarians, feel the same way—we are home.
art
Sculpted letters | Hadi Tulimat
Hadi Tulimat Saudi-based artist shares new typographic work on a unique selection of
posters.
The poster series was created using Maxon Cinema 4D, and the graphics software Adobe Illustrator and Adobe Photoshop. The result speaks for itself:
Hadi Tulimat | Web | Instagram
Source: Abduzeedo
design
HIGHLIGHTS | Letter+color
The visual identity of a company or organization is now an unavoidable factor. This has been the case for a long time, but over the years it has become more and more important and urgent to develop a visual language that is best optimized for the hectic life and intuitions
art
The works awarded in the joint competition of LEGO and MOME are on display at a virtual exhibition
The participants of the joint creative competition of LEGO Hungária Kft. and the Moholy-Nagy University of Art and Design (MOME) made special mosaic images using tens of thousands of LEGO cubes. Held for the first time, the competition called Talent Awards aims to bring together fans of design, arts and
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Exploring the world of flavors | Viblance
What makes a dish perfect? Even though the secret is not that big—one only needs to let the true flavor and colors of the ingredients shine—many still get lost along the way. Luckily, Viblance has been helping the curious adventurers explore the fantastic world of whole-food, plant-based meals
art
A century of theater | Zelená Lúka
The Zelená Lúka design studio has created a jubilee publication in honor of the centenary of Slovak acting. The studio, run by Martin Mistrik, builds on customized visual solutions, primarily to create brand identities and cultural publications.
Once again, the studio worked on a complex cultural project: they created a
design
A label inspired by history | Zbojnícka
Here’s a Slovak fruit distillate, which sports visual elements that not only give the drink a special character but also showcase Slovak culture and tradition. The distinctive label was created by the Czech design studio AMOTH.
The visual appearance of similar products usually focuses on the main component of
graphic design
Artist duo | Hézag Studio
Zsófi Bodnár and Zoli Szőke fell in love with each other back in high school. Even though they have been together for ten years, until now they have been on different professional paths: it took a pandemic and the confinement coming with it for them to realize that they could
art
HIGHLIGHTS EXTRA | 36 Days of Type
The online graphic design challenge, known as 36 Days of Type, was held this year as well, again with a record number of people joining. The challenge began on April 5, entertaining millions of creatives every day by designing another character in the alphabet.
Being resourceful and creative is an
design
Grotesque typography with a small twist | Ognjen Gligorijevic
Serbian graphic designer and art director Ognjen Gligorijevic created a beautiful font family: lo and behold, Rale Grotesk!
Recently, a new typographic approach has gained ground in the world of mainstream visuals. The exaggeration of ink traps is an obvious projection of the process in which elements that have lost
architecture
Book recommendation from Ukraine | Architecture of Uzhhorod
A gap-filling and unique book on the architecture of Uzhhorod in Transcarpathia was published. The volume of architectural history was born in 2019 as a result of two years of research by Lina Degtyaryova and Oleg Olasin.
The bilingual publication, in which the informative texts can be read in both
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The guy who drew a comic book on Ferenc Puskás | Interview with Attila Futaki
He was born in Békéscsaba, Hungary, and got all the way to Disney’s studio: Attila Futaki made his fortune abroad, by gaining international recognition in a field that is still very much in its infancy in Hungary. He draws comic books, and works with the largest foreign scriptwriters. Recently,
graphic design
New EP with utopistic sound and visuals | ONAKOM
Deep, textured images and atmospheres on the border of experimental sound design, downtempo and bass: Tamás Birinyi worked as a graphic and motion designer in a number of renowned music projects before embarking on a music-producing career of his own. His distinctive, dark visuals are embodied by his sounds in
architecture
Grab your own Újpalotai Apartment Tower!
From today on, the selection of our online store is enriched with a truly extraordinary risoprint: this time, we collaborated with architect-graphic designer Boróka Felső, who designed the poster depicting the Újpalotai Apartment Tower for us. The print is now available in HYPEANDHYPER’s online store in limited quantities!
In
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Neon installations are lighting up Gdynia’s modernist buildings | Traffic Design
What makes a place eye-catching or recognizable? What role could this play in the case of urban spaces? How can we combine architecture with public art? These were the questions the team of Polish Traffic Design sought to answer while they worked on creating and installing various neon installations. The
digital
Striped straws cause the death of aircrafts | Filip Hodas
The surreal renderings of the 3D artist Filip Hodas from Prague give a glimpse into a dystopian reality. His images are built on the contradictions of a thriving digital culture and the real world on the brink of collapse. His stunning creations often feature cartoon characters, fast food chains and
design
Interactive book of board games | Gamebook
Playful learning is not only good as a child: the creators of Gamebook think so too, because in this interactive book we can read about ancient, abstract strategy board games and learn their rules while trying them out!
Gamebook is the first project of Hibird Books, co-created with graphic designer
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HIGHLIGHTS | Drawn pedestal
Anyone can draw—we often hear this comment about an illustration. While everyone can draw, they can’t necessarily illustrate. Designing and practicing an illustrative world requires just as serious and precise work as going through a mathematical equation, we just do it with the other side of our brain.
design
Thirty days among shapes | Maximilian Bolduan
German illustrator and graphic designer Maximilian Bolduan was working on this collection for thirty days.
The artist created a new, geometrically arranged illustration each day, which were inspired by Isabella Conticello’s challenge called A GEO A DAY. During the design process, he explored the diversity of everyday shapes that
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Music that connects us | KSO—Kyiv Symphony Orchestra
Designing brand identity is not an easy task. Such a challenge requires a high degree of creativity and sensitivity from the designer. The brand identity of KSO—Kyiv Symphony Orchestra was renewed in 2020 by the graphic design studio GRA Agency. The new visual appearance of the Kyiv Symphony Orchestra
art
Thanks, corona!—Part 3 | Bomo Art Budapest
He learned how to bake bread and became more considerate in terms of finance: Károly Boldizsár, the founder of the stationery brand Bomo Art Budapest, has also learned tolerance thanks to the coronavirus, and he had time for product development and experimentation as well. Although the lack of tourists had
graphic design
It's over for Calibri: Microsoft is looking for a new font
Microsoft will replace its default font, Calibri, after fourteen years.
After Times New Roman, Calibri became the default font of all Microsoft software in 2007, and it will soon be replaced by another font (Calibri will remain available too). Microsoft shared the five fonts competing for the title on Twitter.
design
HIGHLIGHTS | Vinyl selection
In recent years, there has again been a growing interest in perhaps the most aesthetic media in the music industry, records. This need was only increased by the pandemic that launched many in the direction of a new hobby, such as traditional disc jockeying. This week, we’ve put together
design
Choose your fighter: Mother's Day edition | Puskás Marcell
We hardly need to introduce Marcell Puskás, who delights us with his elegant and playful typographic works and graphic design pieces throughout the year. Now, he has created a selection of Hungarian postcards for Mother’s Day.
In his latest project called Choose your anyatigris (Choose your tiger mama), he
graphic design
You can find Poirot too in the Budapest Zoo
Many things can happen on an average weekend in the crowded zoo: including a monkey handing out bananas to the visitors, Tarzan hanging on a rope from the top of the Elephant House, butterflies escaping the butterfly house through a door left open, and if that wouldn’t be enough,
design
The best zines in Eastern Europe | TOP 5
We love zines because they are about freedom: there are no rules, no expectations, no need for expertise, just a good idea. They can be about anything, divisive or marginal topics, art, music, politics, they can be funny or even very personal. Zines are distributed in a narrow circle, cheaply
graphic design
A font family inspired by the Bulgarian alphabet
Berlin-based graphic designer Oli Meier’s unique font called Vary was recently published. The font family is inspired by the Bulgarian alphabet, more precisely its “G” character.
Meier’s love project began in 2016, when he was standing in front of a shop window in Sofia: he saw a strange,
graphic design
“We reflect on social pressures” | Lazy Women
Intimate and humorous by default, but critical and analytical if needed: the authors of the online platform dubbed Lazy Women have been writing about the social-economic links of work and womanhood for almost a year now. Their articles are spiced up by the illustrations of Hungarian and foreign creatives—let’
branding
A meat packaging concept with Renaissance masterpieces
Italian masters come into focus on the packaging of a brand offering premium meat delicacies: the creator is Dmitry Kultygin, a Russian graphic designer.
Store shelves are important scenes of customer interaction, which is why the starting point for the packaging design concept was finding the most straightforward metaphor from
gastronomy
Hungarian brands put together a joint gift box for Mother's Day
Flowers, greeting cards and cakes: they are perfect for Mothers’ Day celebrations even individually, but now they come in a package, all made by Hungarian brands. You can order the special packages of Bloom Flowers, Neked Cake and Brown Budapest until April 29.
This year, for Mother’s Day, three
design
HIGHLIGHTS | It’s free to consume
We hear the news one after the other that, thanks to the success of the vaccination campaigns, terraces, pubs and cafés can be opened all over Europe. These developments suggest that we will soon be back to our everyday lives, that is, we can sit in a cozy place to
art
Kandinsky reimagined
South Korean designer Jong Min has shared an incredible typographical and illustration project, which was inspired by the painting style of Vassily Kandinsky.
Jong has designed each letter based on the work of Tano Veron. The end result is an abstract, colorful font family consisting of 3D elements, which definitely
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Handwritten postcard for Mother's Day by DOT for You
The Hungarian paper design brand DOT for You, known for its iconic IRKA-FIRKA calendars, notebooks, honest communication and dedicated community building, is preparing a special surprise for this year’s Mother’s Day: it offers handwritten, unique postcards.
Apropos of Mother’s Day, the DOT for You team thought about
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Educational alphabet book from Ukraine │ Maechka
The joint work of Ila Varina and Olga Stonda is not a simple alphabet book. The Ukrainian-language publication was created as part of a social project called Maechka by Nebo Booklab publishing house with the aim of raising awareness among children about the importance of responsible pet ownership.
The story
design
Thanks, corona!—Part 2 | DE_FORM
Even though the world has turned upside down, the changes brought about by the coronavirus rather further energized them. The same as before, Nóra Demeczky and Enikő Déri, the members of DE_FORM studio now operating as a creative agency, keep helping and inspiring each other, and are more courageous
art
HIGHLIGHTS | Illustrations confined within four walls
Regular readers of our series may have noticed that there is a theme that comes up again and again in our articles: it’s nothing more than the world of murals that make our gray cities colored with gasoline vapor more colorful. You can also find a twist in our
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Artisan vodka from crops grown near Chernobyl | Atomik
Can you make the world more beautiful with a shot of vodka? We could immediately say that, of course, since after a few glasses everything will look better. There is a vodka, however, which is meant to be much more than that.
Several years of research and testings preceded the
architecture
Double smile for positive self-image | Veronika Trnková
Due to cellulite, hair, overweight, asymmetrical breasts and many beauty flaws, we can feel uncomfortably locked in our bodies. Achieving the perfect body dictated by fashion is sometimes an impossible challenge, but according to Veronika Trnková, it is not even necessary, as beauty lies in the special details of our
design
Application is now open to this year's Hungarian Design Award
Similar to previous years, the Hungarian Intellectual Property Office (HIPO), by teaming up with the Ministry for Innovation and Technology and the Hungarian Design Council, has announced the Hungarian Design Award competition in 2021 as well.
The most prestigious design award in the country has been announced by the Hungarian
design
Artist duo | Anna Hidvégi and Kira Koroknai
They work in a unique, recurrent dynamic—they pull each other through the challenges occurring in the course of design in given work processes. While one of them stands out with her fresh perspective she brought from London, the other is also competent in photographing and publishing projects. They have
art
Talking about buildings with pictures | Michał Pecko
Through the lens of Polish designer Michał Pecko, our built environment turns into a slightly melancholic architectural utopia. The eloquent illustrations boasting a special atmosphere are made by combining analog and digital techniques.
Michał Pecko is living and working in Gdansk, in a windy northern port city in Poland—in
design
Madarat tolláról, gint címkéjéről | TOP 5
Az egykor a malária ellenszereként használt szeszes ital napjainkban nagyobb népszerűségnek örvend, mint valaha. Ahogy az sem utolsó szempont, milyen köntösben kerül elénk egy finom koktél, úgy az sem mindegy, milyen csomagolást kap maga a gin. Izgalmas válogatásunk következik Kelet-Európából.
Luftbremzer | Horvátország
Horvátországban nagy odafigyeléssel és kizárólag kézzel készül a
design
You can judge a gin by its label | TOP 5
The alcoholic drink once used as an antidote to malaria is more popular today than ever before. As it is also important how a delicious cocktail looks in front of us, what matters as well is what kind of packaging the gin itself gets. Our exciting selection follows from Eastern
architecture
Vote for your favorite building in Budapest!
Déli Railway Terminal, the Újpalotai Apartment Tower, the Endre Ady Cultural Center in Újpest, the OKISZ Headquarters, the Planetarium—five buildings in Budapest we have also explored previously. Now it’s up to you to decide which of these buildings you’d like to see on HYPEANDHYPER’s new print!
architecture
The fusion of architecture and graphic design in the spirit of slow design | Dunakanyar Press
Analog techniques and inspiration from nature combined with the fields of architecture and graphic design, where the approach of slow design not only intertwines with the creative processes but also with the creators’ everyday lives. We visited the studio of Anett Virág and Tamás Boldi Hoffmann.
Anett is the architect,
graphic design
Illustrations in the name of environmental awareness | Be Green
The drawings of the Kyiv-born artist Tania Yakunova are influenced by 20th-century design in addition to avant-garde isms. What Tania draws inspiration from also has a big impact on the visual world she creates.
This light, colorful world is reflected in the Be Green project as well. The cooperation with
graphic design
Application icons in retro design
Ben Vessey rethought the graphic design of well-known app icons inspired by the iconography of early Apple computers: we can experience the nostalgia of the eighties on our phone screen as well. Let’s see!
The creative philosophy of the London-based digital product designer is dominated by the principle of
design
HIGHLIGHTS | Divine juices
Graphic design has been focusing on bottle labels, including wine bottle labels, for a long time, therefore this segment had enough time to get the hang of market demands from traditional ones to the most extreme. In our current project selection, we have selected wine labels that are special and
design
Selection of the most beautiful book covers in Eastern Europe | TOP 5
We often hear the saying, “Don’t judge a book by its cover!”. However, in our selection today, we do judge, as we have collected the most exciting cover designs made in recent years from the Eastern European region.
Gábor Zoltán: Orgia x Roman Juhas
Absynt Publishing House, 2019 | Slovakia
east
The peaks of the Carpathians from a graphic designer’s point of view | On the Beskids stamps
The rhythm of simple, geometric shapes and the play of bright colors: on the stamps of Czech graphic designer, Matouš Marťák, we can discover the peaks of the Beskids near his birthplace.
Romantic landscapes, popular ski slopes or places of pilgrimage come to life on his light, decorative illustrations, inspired
art
The best zero waste brands in Eastern Europe | TOP 5
Considering sustainability is now not only a basic requirement for a successful brand, but it’s often not enough. The combination of authenticity, commitment to the goal, and love for the products can truly work wonders. This selection does not focus on slow fashion, but on everyday objects and products
art
Intuitive and futuristic | A short film by Júlia Farkas for Adult Swim Smalls
The characterful, visual madness of strange figures unfolded in an intuitive, surreal narrative: this is roughly how the world of the animation, which was created by Júlia Farkas as the first Hungarian artist in the Adult Swim Smalls series, can be summarized.
Adult Swim is known for its bold cinematographic
design
Hourglass book for Örkény's One Minute Stories | Book concept by Regina Vitányi
There are few literary genre inventions that are as embedded in Hungarian language and culture as István Örkény’s one minute stories are. Graphic designer Regina Vitányi created a new book plan for the famous volume of short, witty stories, which won her a prize at the Ukrainian Young Book
east
“This is our own system of coordinates” | Soft Opening
An uncompromising, non-traditional storybook that holds surprises even for adults. The book entitled Soft Opening was created via a Kickstarter campaign, and the international success was followed by a Hungarian edition, which hit the bookstore shelves last Christmas. Zsuzsi Linka, the illustrator of the book, told us about the story
design
Coffee in a new guise—BLCKEST Coffee Roasters debuts new packaging
BLCKEST Coffee Roasters (whom we have already introduced to our readers here) does not only start the spring feeling fresh and funky by all the caffeine—the brand recently unveiled a new packaging in collaboration with Hollóka Graphic Design Studio. In addition to making the uniform black paper boxes stand
art
Wall painting to save the gastronomic sector | Good Looking
Norbert Strukow’s mural calls attention to the difficult situation the hospitality industry faces on the wall of a Warsaw tenement house.
The epidemic is particularly hard on the gastronomic sector: the restaurants and bars are fighting for survival day after day. The Polish Good Looking studio decided to create
design
„We play with public spaces” | Traffic Design
Polish Traffic Design has proved that a marketplace can also have a uniform visuality: Orłowo market in Gdynia’s Górnośląski Square received a new, clean look.
Traffic Design was founded in 2011, their activity is driven by their commitment to the city, art, aesthetics and the society. The team is
graphic design
Twenty years of typography—ArtHungry’s call and publication series has started
Application to this year’s first ArtHungry call titled TypoHungry—Typography in Hungary in the XXI century has opened today, with the aim of finding the best Hungarian typographic works of the past twenty years. The projects selected by the professional jury will be published in a comprehensive album, which
brand identity
The Hungarian State Railways' online redesign | DOT Creative
The renewed online ticket selling platform of MÁV (Hungarian State Railways) is already available in its beta version, presenting a long-needed visual change compared to the previous version. The comprehensive redesign was created by the DOT Creative agency.
Anyone who frequently travels within Hungary by train knows exactly that MÁV’
design
Helping with the tools of graphic design | MOME Movement
Hungarian non-profit organizations in need of a new visual identity or of refreshing their existing brand identity have until March 9 to apply to the call announced by MOME Movement. In addition to helping these organizations, the initiative launched by the graphic designers of Moholy-Nagy University of Art and Design
design
Game and responsibility | WAU the cardgame
A game that does not only entertain, but also makes the players think and educates them: Kitti Langa and Mátyás Hegedűs dreamed up a deck of cards calling attention to the importance of adopting dogs and being responsible dog owners. Meet WAU!
Kitti and Matyi make a great duo both
art
Hollóka Graphic Design School launches new illustration course
The new course of Hollóka Grafikai Műhely (Hollóka Graphic Design School) to be launched in March comes just in time for applicants seeking admission to universities or colleges, and can be useful to anyone who is looking to improve their illustration techniques in an environment where mentors and students cooperate
design
Graduation Projects 2020 | Hype selection
Urban aesthetics, public transport, social responsibility, and the connection between tradition and contemporary design: the diploma review platform Graduation Projects have again selected this year’s most interesting diploma works from the region. Here’s a non-exhaustive list of the projects we found the most exciting.
Graduation Projects is an
design
The Purple Dot Studio debuts
The Purple Dot Studio has debuted with prints of young Hungarian female graphic designers: the Budapest-based online store was inspired by the trends of conscious living, fashion and interior design.
Fruzsina Kígyós and Alexandra Nagy came up with the idea of The Purple Dot Studio in 2020. They were inspired
design
„We complement each other in our work” | Peltan-Brosz Studio
They come from different professional backgrounds, and it is exactly this diversity of their expertise that results in truly creative design solutions for their clients. Roland and Cora Peltán-Brósz launched their studio a few years ago and have worked with several Hungarian and international brands since then. We asked the
art
Bye-bye 2020! | #stayhomecreative
We close our #stayhomecreative series launched during the spring quarantine with a New Year’s Eve special edition, showcasing how Hungarian creatives imagine the last day of the year within the four walls. Perhaps neither of us would have thought that this New Year’s Eve would be so strange.
design
Uncertainty, gratitude, waiting
If I had to describe the year in three words, these are the ones that would come to my mind first.
Uncertainty, because with the pandemic, nothing went the way it was supposed to or as we imagined it this year. The virus affected nearly everything, which we had to
design
TYPORIGAMI | The new DE_FORM calendar is out now
In line with their traditions, DE_FORM studio once again closes the year with a noteworthy calendar, this time making it available for the audience, too!
The graphic design studio has designed a calendar for their clients almost every year, but now they wanted to make their annual calendar available
art
Old nameplates on a new platform | Hungarian Mastheads
Printed media has a hard time keeping up with the rapid expansion of the internet, but there are some established newspapers whose name still ring some bells today. In addition to the names, we can also recall the characteristic typography thanks to Hungarian Mastheads, an Instagram page collecting the most
art
What’s on your mind? | Marcell Puskás
What if we could make family quarrels, breakups and our emotional reactions in general more transparent with a deck of cards? Marcell Puskás’s experimental card game titled What’s on your mind? can help us observe our emotions.
“They talk to me, I understand the words, but many times
design
Elegant ligatures | Miklós Kiss’s typeface
Strong contrasts and French elegance in a typeface: to the delight of typography fans, here’s the new characteristic kissmiklos typeface, the Masqué.
The unique Masqué typeface was inspired by the iconic Didot font named after the famous French printer and type founder Didot family. Even though Miklós Kiss has
design
„We have always believed in the power of collaboration” | DE_FORM studio to reform
Launched in 2015, de_form studio has been a central figure of the Hungarian graphic design scene for years: after their successes in Hungary, now they are turning towards the international market. In previous years, they have worked for WIRED magazine in California, and they have also designed the city
design
Heroes behind nuts | Backbone Branding
Armenian agency Backbone Branding is a master of story-telling and emotionally resonant packaging designs feeding on the message of brands. Out of this year’s projects, the most memorable is definitely the one designed for the brand HERO’S. Before we get into it, let us just tell you this:
branding
Labels tuned to tasty | Frootie X Péter Csuth
Fresh, juicy and fruity flavors in a vivid and lively mood: Péter Csuth has designed a new label for Frootie, the first Hungarian fruity beer manufactory.
Péter Csuth’s work is characterized by continuous experimenting with new techniques, styles as well as a need for development and innovation. During the
art
„We listen to, criticize and inspire each other” | Kreativ Werk
The meeting of graphic design, corporate identity design and advertising campaigns with graffiti, street art, wall decorations and various creative solutions, where professionalism is combined with just the right amount of boldness. We asked creative duo Imre Fork and Viktória Sz. Illés, the founders of Kreativ Werk about their work
design
Freelancing through the lens of creatives | Balka
Nearly forty graphic designers, illustrators and animation movie directors showed what they think of being a freelancer in the framework of the online exhibition titled “Mint a hal a vízben” (Like fish in the water). The event was implemented in the framework of Budapest Design Week.
The aim of the
design
Design periodical in the form of a zine | Zinező
The works of the graphic designer students of the Media and Design Department of Eszterházy Károly University, the Zinezős are now showcased and open to the public in an exhibition opened under the title ‘Zizi a Telepen’. Those interested can flip through the most exciting issues of the biannual design
design
This year’s Golden Drawing Pin Prizes have been awarded
The Arany Rajzszög Társaság (Golden Drawing Pin Society, ART) awarded the prominent achievements of Hungarian applied graphic design for the 18th time this year. The selection of graphic design projects submitted to the call can be viewed at the exhibition opened at Moholy-Nagy University of Art and Design until October
design
Forming a community with fonts | Frank Fonts
Display type, text type, conceptual type and various typefaces: many Hungarian graphic designers design fonts even in addition to their regular jobs, but somehow we still don’t find a Hungarian platform that would comprehensively collect and display the various creations and their names. This is what type designer Béla
design
Bogyólé every year! | Vylyan Winery
Browsing through the Behance projects and Instagram profiles of young graphic designers, Bogyólé, Vylyan Winery’s wine pops up several times – owing to the annual label design contest held for the sixteenth time this year, the wine can be seen in a new packaging every year on the shelves of
design
Studio NUR members talk about their favourite projects
If one is looking for the most versatile graphic design partnership in Budapest, one surely cannot ignore Studio NUR. During the Open Studios program of this year’s Budapest Design Week, Eszter Laki and Réka Imre are set to expect an audience for a ZOOM meeting.
Eszter Laki and Réka
design
A Studio NUR tagjai kedvenc projektjeikről mesélnek
Ha az egyik legsokoldalúbb budapesti graphic design társulást keressük, a Studio NUR mellett biztosan nem mehetünk el szó nélkül. A Budapest Design Week Nyitott Stúdiók programjának keretében Laki Eszter és Imre Réka várja az érdeklődőket egy ZOOM-találkozón.
Laki Eszter és Imre Réka mindketten a Kézpőművészeti Egyetemen végeztek, igaz, pár év
design
Stamps warning of climate change | Berry Creative
Birds turning into skeletons and snow clouds transforming into thunderstorm: the stamps created by Finnish studio Berry Creative send a message about the negative consequences of climate change with heat-reactive graphics.
Commissioned by the Finnish Post Office, the Climate Change Stamps offer an innovative way of communicating the negative effects
design
“Creating something new, almost without limits” | Studio Ant Works
Clean yet detailed design and carefully selected, matching tones: elegant lines are mixed with figurative forms in the portfolio of Budapest-based Studio Ant Works, thus resulting in simple and fresh solutions. We interviewed Dia Ghyczy, the founder of the studio, who also pursues her artistic ambitions under the name of
architecture
When graphic design meets architecture
Murals can appear in cities in the most diverse ways: as advertising spaces, imprints of local history or as works of art, and sometimes they catch our eyes with their organic connection to the specificities of the given building. Now we’ll show you some examples of the fruitful encounter
branding
Refreshment for the eyes and the mouth | Brew Your Mind X Classmate Studio
Modular geometric forms evoking flavors combined with pastel and loud colors: Classmate Studio designed noteworthy labels for the latest products of Szekszárd-based brewery Brew Your Mind.
Brew Your Mind is, in reality, much more than a simple brewery. The founders, Olivér Himmel and Ákos Bihari won’t compromise when it
design
Medve sajt celebrates with the drawings of Hungarian illustrators
Our all-time favorite ‘Medve sajt’ cheese turned ninety this year, and to
celebrate this important landmark, five Hungarian illustrators revived the
little joys of our everyday life on the limited edition packagings.
Medvesajt, mackósajt, macisajt, kockasajt – almost every household in Hungary
knows the cheese produced in Hungary from the very
art
Unusual conceptuality | Andrej & Andrej
Experimental visual language without unnecessary elements: the projects of
Slovakian design studio Andrej & Andrej are made appealing and unique by raw and
bold solutions, odd and unusual ideas and their progressive visual world. We
interviewed founders Andrej Barčák and Andrej Čanecký.
The story of the artist duo with the same
design
Best of diploma 2020 | Part 3
How should we relate to folk art today? Are local crafts important if we can get
a good deal for practically anything at IKEA? Is it worth to focus on
traditional objects, customs and cultural memorabilia we thought was long
forgotten in the buzz of the 21st century? No matter
art
Twenty years | Amber Smith x Simon Says
In the middle of the nineties, José Tábori-Simon, aka Simon Says was an active
player of the music sector as the singer-songwriter of the band Fanzine, in
addition to his graphics studies at the university of visual arts. After
publishing a few albums, their band finally broke up in 2000,
art
Hungarian. Fresh. Independent. | PólóNeked
They felt something was missing, so a bunch of enthusiastic graphic designers
joined their forces to create clothing items that would make anyone proud to own
them and wear them. This is how PólóNeked was born. Let’s see the details!
With the help of PólóNeked, we can get a
design
„Letting it convey the message”| Ferenc Forrai x Péter Pincészet
Good work takes time – who else knows this better than a winemaker? In the
course of its branding process, Péter Pincészet worked together with the
representatives of other fields with care and respect to create a unified and
candid visual identity. The task of designing the visual identity and branding
design
Future Film Festival visual identity | Kata Moravszki & Tamás Szerényi
About the now through the future – Kata Moravszki had the motto of Future Film
Festival Budapest in her mind when she designed a spectacular and eye-catching
visual identity for the same.
Hungarian association Filmtekercs Egyesület intends to organize a sci-fi film
festival under the name ‘Future Film Festival’. The essence
design
Nóra Kaszanyi | Gaia Display
A strong, high-contrast, yet feminine sans serif font, combined with quite
unconventional elements.We present you the Gaia Display typeface!
Working as a graphic designer, Nóra Kaszanyi’s love for fonts is self-evident;
once she got a taste of the basics of font design, she realized it was a field
design
Gergő Gilicze | Story-telling chili sauce
Mystical, symbolic creatures having their own personalities and chili sauce in
various flavors. Gergő Gilicze created a story-telling label design rich in
details for Justin Knopp, the co-founder of Typoretum, a printing studio working
with traditional techniques. Let’s see the details.
Gergő Gilicze spent three months in the family-run
art
Lost in Praha | #stayhomecreative
After Budapest and Bratislava, now it’s time to conquer Prague! During the time
of lockdown, Petr Kopal captured the people wandering around in the Czech
capital, and we came across the Facebook page of „Domased”
[https://www.facebook.com/sedimedoma/] at about the same time, where we found
Czech
design
HIGHLIGHTS | Playful reduction
A form is never too simple, boring at best. Circle, triangle, square and the
rest of them – all friendly shapes: we keep running into and returning to them.
The common denominator, the least common multiple: a part of the visual language
we are all fluent in. A basis of reference
design
METRONOM | Learning music playfully
You could have met Réka Neszmélyi’s works several times, as the very popular
visual identity of Bánkitó Festival
[https://www.behance.net/gallery/85824343/Bankito-Cultural-Music-Festival-Identity-2019]
was also designed by her. This time, we present you the clean, easily
comprehensible and lovable METRONOM board game.
Réka has been a huge
design
Kirokaze pixel
Gerardo Quiroz [https://www.deviantart.com/kirokaze], aka Kirokaze claims that
he is pretty much only a pixel artist. Well, he sure seems like one (and so does
everybody else nowadays), at the same time, if we take a closer look at his
works, we can see that he is
design
Kirokaze pixel
Kirokaze, vagyis Gerardo Quiroz [https://www.deviantart.com/kirokaze] azt
állítja magáról, hogy ő mindössze egy pixel művész. Jogos, végül is az – sőt
újabban már mindenki annak tűnik – ugyanakkor, ha jobban megnézitek az
alkotásait, akkor beláthatjuk, ennél jóval többről van szó. Csináltunk egy kis
válogatást nektek a munkáiból, de ha
art
Posters as works of art | PosterLad
Aesthetics resembling old VHS cassette cases, 90s fashion and music and Bauhaus
style all in one poster.Czech designer Vratislav Pecka creates new pieces every
day. Let’s see the details.
Poster design starts to come back as a new form of art today, and it does not
necessarily aim
design
Poszterek mint műalkotások | PosterLad
Régi VHS kazetta tok grafikáira emlékeztető esztétika, ’90-es évekre jellemző
divat és zene, illetve Bauhaus formavilág mind egy-egy poszterben összegyúrva.
Vratislav Pecka cseh designer minden nap egy új alkotást hoz létre. Mutatjuk!
Manapság a plakáttervezés egy új művészeti formaként kezd visszatérni – nem
feltétlenül a fontos információk (hírek, reklámok, stb.) közlésének,
design
Practice Living | Living practices for finding the balance
An activity organizer that helps us get through the period of the “forced rest”.
Demola Budapest [https://www.facebook.com/DemolaInHungary/] innovation platform,
Pine Design [https://www.facebook.com/pinedesignkft/] digital studio and
psychologist and literature therapist Kitti Jakobovits
[https://www.facebook.com/jakobovitskittipszichologus/] developed Practice
Living [https://www.practiceliving.
design
Practice Living | Életmód-gyakorlatok az egyensúlyteremtéshez
Tevékenységtervező, ami átsegít minket a „kényszerpihenő” időszakán. A Demola
Budapest [https://www.facebook.com/DemolaInHungary/] innovációs platform, a
Pine
Design [https://www.facebook.com/pinedesignkft/] digitális stúdió és Jakobovits
Kitti [https://www.facebook.com/jakobovitskittipszichologus/], pszichológus és
irodalomterapeuta együttműködésében, Practice Living
[https://www.practiceliving.org/] néven egy online elérhető terméket
design
HIGHLIGHTS | Lunch packagings
Although we are very fond of the meals prepared at home, we still long for
having lunch together in the office, the falafel wraps consumed quickly between
two Excel sheets and the life-saving slices of pizza. Of course, today, food
packed into to-go boxes is not the synonym of fast
design
Vince Hegedűs | 36 Days of Type
The typographic work by Vince Hegedűs is dominated by the contrast of black and
white, a simple, minimalist visual world and the dynamic movement of basic
forms. Vince created a new experimental set of fonts for the 36 days of Type
[http://www.36daysoftype.com/] call. Here it comes.
The
design
Hegedűs Vince | 36 Days of Type
Hegedűs Vince tipográfiai alapú munkáit a fekete-fehér kontraszt, az egyszerű,
minimalista vizuális világ és az alapformák dinamikus mozgatása jellemzi. Vince
a 36 Days of Type [http://www.36daysoftype.com/] kihívásra készített új, saját
tervezésű kísérleti betűkészletet. Mutatjuk!
Az új karakteres betűkészlet alapja a változó betűtípus [https://v-fonts.com/]
(ún. variable
branding
Jure Tovrljan | Világmárkák logói újragondolva
Ebben a bizonytalan időszakban mindenki igyekszik alkalmazkodni és reagálni a
kialakult helyzetre. A szlovéniai grafikus és kreatív igazgató, Jure Tovrljan
kellő humorral nyúlt hozzá a mostani „el a kezekkel”, illetve „társadalmi
eltávolodás” jelenséghez. Olyan világmárkák logóját alakította át mint a
Starbucks, Mastercard vagy a Nike. Mutatjuk!
Ahogy Jure Tovrljan a
design
Jure Tovrljan | Famous logos rebranded
In these uncertain times, everyone tries to adjust and respond to the new
situation. Slovenian graphic designer and creative director Jure Tovrljan
approached today’s „hands-off” and „social distancing” phenomena with just the
right amount of humor. He reimagined the logos of global brands including
Starbucks, Mastercard or Nike. Check
east
V4PLUS | Our favorite Czech brands_06
Virus or no virus, we won’t stop collecting cool design spots. This time, we
added a hostel in Olomouc where we would like to teleport the entire HYPE
editorial staff (now!) to our bucket list, but our “must-visit” list in Prague
is also expanded on a continuous basis. We
design
INCLUSIVE | Szignó
Friendly, lovable and minimalistic: the Szignó card game helps us to learn sing
language in a standardized and easily comprehensible manner, not only for the
deaf but also for the hearing. In addition to its educative nature, the game
also aims to eliminate the barriers established in relation to the
design
INCLUSIVE | Szignó
Barátságos, szerethető és letisztult: a Szignó kártyajáték sztenderdizált,
könnyen befogadható formában segít a jelnyelv elsajátításában, nem csak siketek,
hanem hallók számára is egyaránt. Edukatív jellege mellett, további célja a
jelnyelv használattal kapcsolatos kialakult gátak lebontása.
A nyelv az emberi kommunikáció és társas tevékenység legáltalánosabb eszköze.
Kevésbé közismert tény, hogy a
design
New calendar design by de_form studio
De_form graphics studio’s annual gift calendar given to its clients is on its
way of becoming a tradition. Scroll down and check out this year’s design!
The studio’s unique visual world is characterized by the usage of bold contrasts
of colors and shapes and the creation
design
Movie posters | Concepción Studios
We found the super cool posters of Concepción Studios a few weeks back and we
immediately browsed through their entire feed, it’s all so rad! We suspected
Spanish roots behind the brand name at first, but it turned out that it’s a
Californian studio, who have worked with
design
Graduation Projects 2019 | HYPE selection
Sustainable, human-oriented and society-shaping design concepts with significant
added value. We picked our favorites out of the winning diploma projects of the
2019 call of Graduation Projects.
We have already written about the 2019 call of the Graduation Projects
[https://www.graduationprojects.eu/en] diploma muster previously, you can read
design
Graduation Projects 2019 | HYPE válogatás
Fenntartható, emberközpontú és társadalomformáló design szemléletek, amelyek
jelentős hozzáadott értékkel bírnak. Ilyen projektek közül válogattunk nektek a
Graduation Projects 2019-es felhívásának nyertes diplomamunkái közül.
A Graduation Projects [https://www.graduationprojects.eu/en] diplomaszemle
2019-es felhívásáról már írtunk korábban, amelyről itt
[https://hypeandhyper.com/graduation-projects-2019/] olvashattok. A
kezdeményezés a Visegrádi Együttműködés
design
Zöld Bakancslista HANNABI módra
Humoros, kedves illusztrációk hétköznapi jelenetekkel, segítő üzenetekkel,
tennivalókkal, amelyek rávezetnek, hogyan alakítsunk ki saját tempónkban, lassan
építkezve egy fenntartható, tudatos életmódot. Ilyen a HANNABI Manufaktúra által
létrehozott Zöld Bakancslista.
A HANNABI [https://www.facebook.com/hannabistudio/] mindenki által jól ismert,
barátságos, interaktív és kézzel készített kanapéinak elkészítésében kiemelt
szerepet kap
design
Green Bucket List in HANNABI way
Funny and friendly illustrations with everyday scenes, helpful messages and
to-dos that guide us how to build a sustainable and conscious way of life at our
own pace, one step at a time. This is what the Green Bucket List created by
HANNABI Manufaktúra is like.
HANNABI is already known
arthungry
Juices from the lab | The image of SUPERJUICE
If we only saw the minimalist label of Superjuice (without the juice itself), we
could easily think that there is some kind of medicine behind the image. The aim
of designer Nóra Kaszanyi was exactly this: to give an appearance to the
super-healthy fruit juices as if they were prescribed
art
CEE_RO | EASTRIDE
Young cyclists who believe in sustainable and innovative cities: the Eastride
Delivery courier service only uses eco-friendly delivery methods in the spirit
of environmentalism, and they also play a dominant role in preserving Romanian
bicycle culture. The “Eastriders“ hop on their bikes in spite of the urban
environment built on
design
Story-telling label design from Halisten studio
Tale-like illustrations displaying fruity flavors and exhuberant life in Rococo
style, compressed into spirit labels. Halisten Studio created a unique label
design for the limited edition series of Gyulai Pálinka with 300 years of
traditions, which is sure to get us in the mood for drinking some palinka. Here
it
branding
Történetmesélő címke design a Halisten stúdiótól
Gyümölcsös ízeket, buja rokokó életérzést megjelenítő, meseszerű illusztrációk
címkékbe sűrítve. A Halisten Stúdió, a közel 300 éves hagyománnyal rendelkező
Gyulai Pálinka Manufaktúra limitált sorozatú italához készített egyedi címke
designt, ami biztosan meghozza a kedvünket egy kis pálinkafogyasztásra.
Mutatjuk!
A Halisten Stúdió a munkáiban nagy hangsúlyt fektet az erős tipográfiái
megfogalmazásra
design
CEE_RO | EASTRIDE
Fiatal kerékpárosok, akik hisznek a fenntartható és innovatív városokban: az
Eastride Delivery futárszolgálat a környezettudatosság szellemiségében kizárólag
öko-szemléletű szállítási módszereket alkalmaz, emellett a romániai biciklis
kultúra megőrzésében is fontos szerepet játszik. Az „Eastriderek” a hegyekre
épült városi környezet, eső, hó és mínusz fok ellenére is bármikor biciklire
ülnek.
Fejér Bernadette
graphic design
HYPE | Weekly program guide
In the first week of February, Hungarian designers and their works will be
featured on many platforms: there will be a roundtable discussion about the
relationship between designers and manufacturers; a talk about the key to
international success for young designer-artists, and end-of-the-winter fairs
will also await you during the
design
“Artisan beer minus artisan” | The new image of Hübris - studio NUR
The Hübris [https://hubris.hu/] brand is not something you can walk past by.
They had beers titled “Dr. Béla” and “Jézus ereje” (Holy Christ) at the very
beginning, and today even those will remember the Hübris brand name who choose
drinks in the deli based on labels. Their partner