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Glass is still relevant even in the age of new high-tech materials | The (Czech) glass phenomenon
Design lightings are one of the strongest segments of the Czech glass market and one of its most important contenders is Bomma glass manufacturer. The progressive brand’s monumental, sculptural crystal light installations create a distinctive atmosphere in any space. Their minimalistic yet bold aesthetics are favoured by international architects
business
Ukrainian refugees boost Central Europe’s economy
It has been almost a year and a half since Russia attacked Ukraine, forcing millions of Ukrainians to flee their homeland to start a new life. Ukrainian refugees are integrating and boosting the CEE region’s economy with their labor.
Around 14,000 Ukrainian citizens established sole proprietorship businesses in
design
Turning cultural signals into business models | Interview with Sem Devillart, cultural analyst and futurist
“Knowing the type of foods certain demographics consume can help you find the right tone or even typography for a political campaign,” says Sem Devillart cultural analyst and futurist, who has been observing cultural changes for over 20 years. She pays attention to every detail: what we eat, wear, read,
business
„I am not calmed down by waiting for a solution from the top” – a zero waste activist to Hype&Hyper
She began her career as a model and has published two books on environmentally and budget-friendly cleaning products and cosmetics that can be made at home. Instead of a rigid change, she believes in small steps and self-awareness, which is not only good for the planet but also guarantees a
business
The Hungarian startup market faces a series of challenges and misguided responses
Warsaw is not Budapest. Not in old buildings and historical beauty, certainly, but not in the startup sector, either. The Polish startup sector is the most developed in the Central and Eastern European region, while Hungarian startups are underperforming in a regional comparison. Although the Hungarian startup ecosystem has shown
business
I am constantly trying to break out of my own bubble - interview with Eszter Gózon
Eszter Gózon, a sustainable color and style consultant, has come up with a niche approach: Eszter provides her guests with advice and helps them to dress and shop with an understanding of themselves and their bodies, eliminating the many unnecessary circles, accumulation, and self-flagellation. She does not think sustainability is
business
Design and business—can they work together?
Today, a good idea is no longer enough for a successful business—you need to be able to sell it. Design is a tool that can pay huge dividends, even in non-creative industries, if used properly. How good are Central European businesses at this?
The Innovation Center (IC) of the
business
An outlet for sustainability?—25 years of Designer Outlet Parndorf
Designer Outlet Parndorf opened its gates twenty-five years ago—the outlet, which is now hugely popular in the region, attracts a host of tourists and visitors every year, offering everything from the coolest luxury brands to affordable fast fashion collections—all for a fraction of the original price. But the
business
Luxury beliefs: what could replace Porsches and golf?
Luxury cars, expensive hobbies, designer clothes—since the dawn of time, there have been things that only the wealthy can afford and that serve their owners not only in terms of functionality but also in terms of symbolic value. The term used for such things is ‘status symbol’, which communicates
business
‘Not every trend is destined to become a book’ | Underneath the covers of publishing house gestalten
One cannot talk about the international book publishing scene showcasing contemporary culture without mentioning gestalten—you’d be hard-pressed to find anyone in the creative industry whose home library doesn’t include at least one volume from the renowned publishing house. Founded not long after the fall of the Berlin
Artificial intelligence could boost GDP
The global economy will expand by 40 percent, and artificial intelligence will create more jobs than it will eliminate. Our AI and startup overview from Budapest!
The biggest story of the past year was undoubtedly artificial intelligence (AI). Not only because ChatGPT writes the assignments of countless students nowadays but
business
How artificial intelligence is revolutionizing consumer society
The technological revolution is at its peak, and artificial intelligence offers possibilities beyond our wildest dreams. Development, collaboration, and convenience are just some of the things artificial intelligence (AI) can help us. We were at Nancy Rademaker’s lecture!
A few days ago, I tried out the DALL.E AI
business
Could Poland banish coal with small modular nuclear reactors?
Poland would replace its current, not sustainable energy system predominantly with renewable and nuclear energy, and they plan to achieve this target by around 2040. Poland’s Ministry of Climate and Environment plans to have 51% of the country’s energy needs from renewable sources and 23% from nuclear power
business
Braving the elements: We visited Budapest’s trendiest basement farm!
Bedrock.farm’s founding team met in a student association a few years ago, and now they provide many restaurants in Budapest with quality, indoor-grown microgreens that act both as garnish and flavoring when served. But their journey was not always easy — we discussed the operation, history, challenges, and goals
business
Total war on Ukrainian grain
Poland put an end to unlimited Ukrainian grain imports, followed by Slovakia, Hungary, and Bulgaria, as Romania also made restrictions. Kyiv is fighting while the European Commission is just watching. Analysis from Hype&Hyper.
We wrote just a week ago about how unlimited imports of Ukrainian grain are destroying farmers
business
Visa supports women entrepreneurs
Visa’s exciting and unique She’s Next program launches in Hungary this spring to support women entrepreneurs, who typically face career challenges that men face less or not at all.
On 28 March, Visa, the world’s leading digital payments provider, launched its global program for women entrepreneurs in
business
Cheap Ukrainian grain destroys Central Europe
The massive imports of Ukrainian grain and its economic consequences are causing turmoil among Central and Eastern Europe’s farmers in the past few months. The problems even affect Polish politics: Henryk Kowalczyk, Poland’s Minister of Agriculture and Rural Development, resigned on 5 April amid growing protests and the
business
The Vinted story: sell what you do not need and buy second-hand
Almost everyone is familiar with Vinted today: The Lithuanian online marketplace has taken second-hand buying and selling to a new level, making it trendy in many countries. Vinted has millions of users and serves an international market, but not the Lithuanian company was the first to make the resale of
business
Success, money, glamour in another way: the de-influencing trend
De-influencing is a small step against overconsumption but a big step for the influencer culture.
Everyone is now familiar with the controversial influencer phenomenon: many people condemn social media personalities with many followers who advertise various products and make a lot of money seemingly easily. On the other hand, some
business
Womenture | Design Terminal supports women entrepreneurs
The path of women entrepreneurs is bumpier—this is the basic idea behind the launch of the Design Terminal’s new program in Budapest.
Women entrepreneurs are underrepresented in the innovation scene across Europe. While research shows that female CEOs and founders are essential to success—for example, McKinsey & Co
business
If you want something tasty and cheap: dishes from the region for times of high inflation!
Adapting to rampant inflation and prices skyrocketing for many months is a serious challenge for many of us. There are plenty of strategies to save some money, from giving up expensive hobbies to taking only three-minute showers. Nonetheless, not all forms of economizing are necessary sacrifices: We introduce some truly
business
Shallow gold diggers?
How and why did the stereotypes about Eastern European women emerge?
Stereotypes have been, are, and most probably will be in the future, and females are highly affected by them: there are stereotypes based on women’s age, body type, social class, and background. The „Eastern European woman” has always
business
No renewable energy, no investment
Central and Eastern Europe has substantial investment potential, but there are pitfalls and many conditions: large corporations demand sustainable solutions and green energy nowadays. In Poland, giant companies such as Google, Amazon, IKEA, and Mercedes approached lawmakers to support such solutions, but it is still to be seen how much
business
Did the Czechs and Poles pass with an A?
The winter is coming to an end, meaning our region survived one of the most challenging heating seasons caused by the energy crisis. How can we ensure a secure, independent energy supply in the future? We were searching for the answers from a Hungarian perspective with Ottó Toldi, Ph.D.
business
“Everyone deserves to live pain-free” | Hungarian-developed ARTEMIS relieves menstrual pain
More than a quarter of the world’s population menstruates, but the topic is still partly taboo in 2023—there are cultures that segregate menstruating women, and even in the developed world, it is not easy to bring up the subject without someone blushing. However, menstruation and the pain that
business
Can the Russian economy survive?
The sanctions affect both the European and Russian economies, and their costs and successes are questionable. Economic analysts talked about the sanctions against Russia, financial reserves, and the US dollar’s hegemony. Conference coverage from Hype&Hyper.
Prominent Hungarian economists discussed the cost-benefit analysis of the war at the National
business
Mild winters and dry summers awaiting Europe?
Extreme cold swept across the United States this winter, while Europe had almost spring-like weather during the Christmas holidays. And last year’s continent-wide drought is likely to come back. We discussed the questions of weather and climate change with Erik Kovács. Interview.
Even laymen could observe that winters are
business
How does the crisis impact the Polish furniture industry?
Poland has a remarkable furniture industry; the Central European country is a global leader in the production and export of furniture. The sector has decades-long history, and it even played an important role in some furniture giants’ first steps, such as IKEA. The Polish furniture industry is on the up,
business
Will we be cold next winter?
Although Europe has survived this winter, high energy prices, energy dependence on Russia, energy independence, and diversification of energy sources have all become the buzzwords of 2022. These problems affect everyone, and they need to be addressed somehow. What is the current state of the energy crisis, and what are
business
The spread of green thinking is good, but green hysteria is not – interview with János Tóth I.
Sustainable development and environmental protection are everyone’s responsibility, but what is the individual’s role concerning the „green issues?” How can we build an ecological society, and in which cases can „enclosure” be positive? Our interview with János Tóth I., a philosopher and a biologist, author of the book
business
The recolonization by the comfort class—interview with M. Sornarajah
You find this duplicated society in almost every country in the world—says professor M. Sornarajah—who was born in Sri Lanka during the British colonial times—about the comfort class that is financed by multinational companies.
You were born in Ceylon during the colonial times. It is Sri Lanka
business
An empire built from lamps | The Solinfo Story
They started with a small downtown lamp shop and today they are associated with the world’s most important design brands. Zoltán Orbán, one of the founders and owners of Solinfo, told us how they built the Solinfo Group from a two-person business into a genuine design empire.
How did
business
Bratislava’s GBC5 office building completed
Galvaniho Business Center 5 is the fifth unit of the administrative center located on the eastern edge of Bratislava’s Ružinov borough, near the D1 highway and the airport.
GBC 5 is a multifunctional unit in a building complex consisting of commercial parks, shopping malls and rows, showrooms, hotels, and
business
What is Central and Eastern Europe’s economic outlook in 2023?
Europe, just like the rest of the world, is going through a difficult period, which is far from over. As we finally recovered from the pandemic, Russia attacked Ukraine, and the developed world has been hit by a severe economic and energy crisis. The plight is far from ideal, but
business
Art is Business in Budapest launches training on corporate collections
The new Art is Business training course on the link between art and business is based around a rarely discussed topic: corporate art collections.
At the end of February 2023, the Corporate Collections training will be launched, which will introduce participants to the past, present, and future of corporate art
business
Dozens of new brands came to Czechia in 2022
In 2022, approximately 38 brands opened their first store in Czechia, including Balenciaga, Chanel, and Lego.
About a third of the new brands are from the fashion, accessories, and jewelry sectors. Last year’s major events included the opening of fashion boutiques in Pařížská Street in Prague by Spanish Balenciaga
business
Croatia: goodbye to border control, hello to euro
1 January 2023 has not been just another New Year’s Day for Croatia: the Western Balkan country joined the Schengen Area, and the Croatian kuna has been replaced by the euro. But what do the forward-looking developments mean in practice?
The Schengen Area membership means significant freedom to the
business
Replacing Russian gas with Cypriot gas?
The discovery of significant natural gas reserves near the coast of Cyprus, the third-largest island in the Mediterranean, in December is crucial for the European Union as it aims to cut its dependence on Russian gas after the invasion of Ukraine starting in February 2022. But what other implications does
business
We fight a hybrid war that will end in a hybrid peace
There will be no serious reconstruction of Ukraine unless we come up with a security umbrella for it—says Daniel Szeligowski, the Head of Eastern Europe Programme of Polish Institute of International Affairs. Interview.
One million dollar question: what is going to be the end of the Russo-Ukrainian conflict? If
business
Which champagne to put on the festive table?
Are sparkling wine consumers interested in super-premium brands? We asked Gábor Kacsóh, director of Fine Brands Company, about the Hungarian premium champagne market and the trends in Hungarian consumption habits.
Inflation and the economic crisis affect all social groups. Can a luxury product be a good investment in these challenging
business
Last-minute Christmas gift ideas, not just for beginners!
The Christmas special of Hype&Hyper’s Business&Strategy column. For those who leave the shopping to the last minute!
Relaxation, reflection, and spending time with family and friends – ideally, these are the activities we associate with Christmas. But the holiday season also means less pleasant activities, such as the
business
Czech-Hungarian cooperation to reduce food waste
The Czech Nesnězeno and the Hungarian Munch have merged to jointly rescue food meant for disposal but still fit for consumption.
Founded in Hungary about two years ago by a group of university students, Munch has become an instant success: the app lets users browse restaurants, bakeries, and shops, which
business
Can Romanian natural gas make Europe less dependent on Russia?
The solution might lie at the bottom of the Black Sea.
The Russo-Ukrainian war has made Europe realize that its dependence on Russian energy is not beneficial and makes the continent highly vulnerable. Energy independence and diversification of resources are strongly desired, and some measures have already been implemented to
business
Does the war make those to pay who are doing well?
The Hungarian government implemented a significant tax increase in the summer of 2022, labeled as an „extra profit tax.” Budapest’s decision caused an outcry at that time, with several market players, including Irish low-cost airline Ryanair, openly criticizing the government’s decision. But since then, similar unexpected taxes have
business
Hotel Gellért is about to shine again
BDPST Group has signed an agreement to acquire Hotel Gellért, which will reopen as a five-star, upscale hotel.
As one of the most prestigious hotels in Budapest, Hotel Gellért will reopen its doors to enrich the touristic brand of Budapest. The modernization of the building will now continue with the
business
Poland wants to be a nuclear energy great power
2022 has pushed European policymakers to rethink their energy supply vision. The future holds the promise of a more sustainable, greener, and more independent European energy sector. One of the most striking examples of the European green transition is Poland, which traditionally relies on coal.
Nuclear power plants provide the
business
Budapest’s first skyscraper, MOL Campus inaugurated
On 8 December 2022, Hungary’s first skyscraper, the MOL headquarters, was inaugurated, offering a unique panorama for workers and visitors alike with its 143-meter height.
The striking contemporary architecture building was designed by London-based Foster+Partners in collaboration with the Hungarian Finta & Partners Architects—Hype&Hyper previously interviewed the
business
Ukraine has to be careful – interview with Olga Pindyuk
The oligarch issue is important. Ukraine is notorious for its corruption and lack of transparency in the judicial system – says Olga Pindyuk, Ukrainian economist at Vienna Institute for International Economic Studies. Interview.
In Hungary, public opinion now revolves around the EU sanctions regarding their failure to work against Russia. What
business
Gen Z: snowflakes or future revolutionaries?
Older generations have always criticized young people: they are lazy, spoiled, and nowadays also hypersensitive and always on their phones. Still, the so-called „Generation Z” (today’s teenagers and young adults in their early twenties) is unique: they were the first to grow up in the Internet age, and they
strategy
How far will the world population rise?
Humanity reached the milestone of eight billion, a psychological threshold, on 15 November 2022.
The planet’s population is ominously growing, which is not positive for either the ecosystem or humanity; with the most optimistic mindset, we can call the situation an ambivalent development. But the real question is what
business
Christmas 2022: better to recharge without spending money?
In the era of consumerism full of advertisements, the festive season rather means excessive decorations and giant gifts than spending time with our loved ones and relaxing a bit at the end of the year. But this year’s Christmas will be different from the previous ones, with prices skyrocketing,
business
Brain drain in Central and Eastern Europe
To what extent is our region affected by brain drain?
Many Central and Eastern Europeans probably know what brain drain is: It means the migration of high-skilled professionals from one country to another with better living and working conditions. Brain drain is a global phenomenon but affects different countries differently.
business
Hungarian success in the space industry!
The BME Suborbitals team’s rocket was successful in Portugal. Hype&Hyper delved into the project’s secrets!
The BME Suborbitals team, a group of young engineering students from the Budapest University of Technology and Economics (BME), represented Hungary at Europe's most prestigious rocketry competition with excellent performance. Portugal hosted
Kimchi factory to open in Poland
Daesang Corporation, the world’s largest kimchi manufacturer, has chosen Poland as the location for its first European factory.
South Korean company Daseang is investing $11 million in the development of the Krakow facility, and will work with a Polish company specializing in fermented foods. They will be able to
business
Leading the Hungarian art market with innovations
The Virág Judit Gallery and Auction House in Budapest opened its doors twenty-five years ago. Since its birth, the gallery has passed several milestones: they have set numerous records in the Hungarian auction scene, and over the years they have also introduced a number of innovations that placed them in
business
Did China dress up as Russia for this year's Halloween?
As Europe kicks the Russian Bear out, a less aggressive panda appears in the background. Europe-China relations have existed before, but now it seems Beijing wants what Moscow had to leave here.
Marriage in silk
Europe and China did not find each other because of the decline of Russian commercial
business
The ecocatastrophe of the Oder
Polluted water, thousands of dead fish, destroyed wildlife, and authorities pointing fingers at each other—the Oder disaster’s dossier from Poland.
The Oder environmental disaster shocked Poland during the summer. The Polish government and authorities were slow to react, and then they started shifting the responsibility to each other.
business
Spent his first night on the street but now works for the global elite
The American Dream of a Slovak man - the story of Jozef Bil.
America is the land of promise and opportunity. Although this saying faces many criticisms, and not many people believe in it anymore, success stories still exist. One of them is the life of Jozef Bil.
The United
Estonian company launches next-generation autonomous shuttle
The autonomous vehicle, MiCa, developed by Estonian company Auve Tech, is equipped with seven laser-based remote sensors and ten cameras, and can be used in a wide range of weather conditions.
Auve Tech has already signed an agreement with SoftBank subsidiary Boldly to develop a model of the vehicle for
business
Israel and Europe become friends again
The rough patch in Israel-EU relations might finally end due to the Russo-Ukrainian war and the strengthening relationship between Central and Eastern Europe and Israel.
The 2010s were a decade of growing political estrangement between Europe and Israel. The European Union and Israel signed an Association Agreement in 1995, and
business
Retailers, who dare to dream big | Gestalten launches new publication
This book is a guide for the next generation of businesses. Meet the innovative entrepreneurs who run shops, and learn how you can become a successful business owner, too.
strategy
How much less do women earn in Central and Eastern Europe?
The gender wage gap is a frequent topic in the context of gender equality.
There are many reasons why women and men may earn differently. Differences in traditional gender roles, discrimination, and professions strongly dominated by women or men are just a few examples from the long list of causes.
Startupper’s jargon in Hungarian? | The entrepreneur’s dictionary from Design Terminal is now available
“Ping your colleague, the CEO called for a 1on1, today’s the onboarding.”—Design Terminal wrote a dictionary to help you understand all this.
Editor: Yasmin Jarada
If you haven’t come across these expressions yet, or, on the contrary, they’re already bugging you, the Dictionary is for you.
business
How can we save some money during the energy crisis and high inflation?
Record-high inflation and the energy crisis have severely affected society, but the big challenge - winter - is still ahead of us. The majority has already realized that we will only get through the coming times by making conscious choices and economizing our consumption. Many ways of saving money are
business
Where to invest during an economic crisis?
These months are more influential than the last 15 years, said one investor, and he is right. The coming decade will transform the way we live and consume. But how to invest in these challenging times?
After three consecutive years of strong equity market returns, 2022 has brought losses and
business
What is the way out of the economic crisis?
In the context of the war and the escalating crisis, we usually talk about the problems of the past and the difficulties and challenges of the future. But what will be the way out of the crisis for Germany, the Achilles’ heel of the EU since the war broke out?
business
Economists' prediction: we will not return to our former lives
The Russo-Ukrainian war has undoubtedly turned Europe upside down. The human and social losses are mostly felt in the two fighting countries, but the whole continent will feel the economic impact of the events for years. What lies ahead of us?
Massive inflation, the collapse of economic growth, and the
strategy
A single European railway network for a connected Europe?
Everything indicates that the development of the railway network is the shared interest of everyone in Europe. Our continent already has an advanced rail transport system, but recent trends call for an even more complex network.
As big cities started to push out cars for a more people-centered urban environment,
branding
Lithuanian women and sustainable fashion—we quickly took The Knotty Ones into our hearts
The story of The Knotty Ones is like a modern fairy tale: three former college roommates, Akvilė, Danutė, and Sandra, decided they wanted to do something to promote their beloved traditions. The brand, in turn, not only brings Lithuanian cultural heritage into modern form but also delivers a very important
business
Why are there increasingly more Americans in Europe?
The US dollar and the euro are at parity for the first time in twenty years. The strengthening of the American currency means that imports from the United States are becoming more expensive, but it also makes Europe more attractive for American remote workers as their salary worth increasingly more
business
One hundred million tonnes of food end up in the trash instead of on the hungry people’s plates
Our present is the energy crisis, skyrocketing utility bills, and insane inflation. We are being told to limit our consumption and use only as much energy and products as we absolutely need. Still, vast amounts of food are wasted yearly, not only at the end-user level but also during the
budapest
Russians flee, airfares skyrocket
Vladimir Putin announced a partial mobilization on 21 September, meaning 300,000 reservists would be called to fight. As a result, tickets to flights out of Russia were sold out overnight as their prices skyrocketed. What is more, men aged between 18 and 65 could not even buy tickets in
anjuna
Always better or not at all—Behind the scenes: ice cream makers József Szalay and Barbara Alföldi
Even though summer is over, there are brands and creators who work on saving the summer heat for us. Sunny afternoons, the feeling of exuberance, and the freedom of the beach can all be condensed into a box, or more precisely an ice cream mold, if you do it wholeheartedly.
brand
"For the Planet’s safety the development of fashion has to be sustainable on a global scale" | Reserved
LPP, based in Gdańsk, is the largest clothing manufacturer in Central and Eastern Europe, with brands including Reserved—a label quickly gaining ground in the region. The Polish company’s philosophy is based on the notion of thinking local, but acting globally, tailoring its goods to the preferences of customers
business
Will house prices finally fall after ten years?
House prices in Europe have risen almost unstoppably since 2010, but a change is coming due to the pandemic and the war. Rising commodity prices and supply chain disruptions have caused a major problem for the industry recovering from the coronavirus pandemic restrictions. Still, the influx of Ukrainian refugees could
business
What will be the consequences of the historic drought?
Everyone has experienced the heatwave caused by climate change in Europe. What is a heatwave for us is a drought for agriculture, and the damage is also historic. We asked climate policy expert Erik Kovács about the plight on the continent and especially in one of the most affected countries
brand
Founder of Patagonia surrenders his brand to fight climate change
Billionaire founder Yvon Chouinard announced on the company’s website that he’s surrendering his brand in an effort to fight climate change.
Yvon Chouinard built his outdoor apparel empire Patagonia in 1984 and garnered millions of dollars since then. However, the 83-year-old billionaire decided to give it up: from
business
One of the largest travel agencies for accommodation reservations in CEE will go to Polish hands
Wirtualna Polska Holding, a company listed on the Polish stock exchange, is to acquire Szallas Group, which has become an international player in recent years and is behind the Hungarian szallas.hu website. The Warsaw-based e-commerce and media giant is expected to pay €82 million to the owners.
The Polish
business
Megaregions in the CEE region
This article was published in print in Hype&Hyper 2022/2.
Illustration by László Bárdos
Europe is like a big fruit bowl—while Asia has its Japanese Taiheiyō Belt, the USA its Texas Triangle, our Old Continent has its Blue, Golden and Green Bananas—however, we’re not talking about
business
The Hungarian startup that makes things harder for fraudsters
Identity theft, multi-accounting, and psychological manipulation. In the world of FinTech, financial service providers, as well as users, can face many frauds. We asked Tamás Kádár, co-founder and CEO of SEON, about what FinTech is and why their startup is the best at preventing fraud in this area. Interview from
strategy
Our history is more interesting than Superman or Batman
Politicians and academics discussed the Polish-Hungarian friendship, the two nations’ shared values, narratives, and representation at the Economic Forum in Karpacz, Poland. We were there; here is our coverage!
The Economic Forum, the largest conference in Central and Eastern Europe, was held for the 31st time in the southwestern Polish
business
Is environmental awareness just a marketing ploy?
Industry stakeholders rarely discuss this topic, but we tried to catch them at the Economic Forum in Karpacz, Poland. So, is businesses’ commitment to environmental protection indeed just a marketing ploy? Read our article to find it out!
The Economic Forum, the largest conference in Central and Eastern Europe, was
strategy
The media as soft power and the potential of Central and Eastern Europe
Journalists and politicians from Central and Eastern Europe discussed the state and politicization of the media in the region, the potential of Central Europe, and the battle of narratives at the Economic Forum in Karpacz, Poland. We were there; here is our coverage!
The Economic Forum, the largest conference in
business
What does the future hold for our eating habits?—The present and future of a food crisis
The beginning of the Russian-Ukrainian war put many topics into focus that common people didn’t have to think much about before. Besides energy policy and the changes on the energy market already influencing the prices of utilities, at the onset of the war, panic ensued when different media outlets
business
Finding a new home and tribe on the Portuguese coastline | Leaving the city SPECIAL
Wetsuits drying in the windows, surfboards propped up on the steps, five-year-olds eating ice cream at midnight in their swimsuits, and blossoming Jacaranda trees—we’re 15 km south of Lisbon, in Costa da Caparica, a quaint little town on the Portuguese ocean coast. This is where Dávid Liptay and
strategy
How do Hungarians define democratic transition? | The transition to democracy in our region – Part VIII.
More than thirty years have passed since the dissolution of the Soviet Union, which left an enormous economic and political void in Central and Eastern Europe. In this series of articles, we explore the responses of the countries of the region to the new circumstances: how they could adapt to
budapest
Honesty is everything: Alma Nomad Bakery in Madrid
It’s been three years since I talked to the founders of Alma Nomad Bakery, Timi Árgyélán and Joaqin Escriva in Budapest. Back then, with the long queues forming every morning in front of their small store on Kamermayer square, it was evident that the duo had created something special.
business
Work from home or not?
Work from home has been an integral part of our life since the coronavirus pandemic when employees in numerous sectors started to work from home, and many continue to do so. It is no surprise as it is convenient, saves time, and in many cases, does not reduce efficiency but
business
Smart use of the „gas weapon” favors the Russian side - interview on the energy emergency
The figures show that the sanctions are negatively affecting both the Russian and the European sides – Máté Litkei, Director of the Climate Policy Institute, told Hype&Hyper. Interview with Máté Litkei and Géza Sebestyén on the energy emergency, sanctions, and the uncertain future.
For gas, Russia is much more dependent
business
The Russo-Ukrainian hamburger war
No more Big Mac in Moscow, but at least Ukrainians can enjoy the iconic burger again. A new restaurant chain is opening to replace McDonald’s in Russia, while old restaurants can finally reopen in Ukraine. Fast food was once one of the most powerful symbols of easing Cold War
business
Nothing of those cyber mayhem scenarios happened – Bernhards Blumbergs
Historical cyber-attack against Latvia, e-voting system in Estonia, cyber mayhem scenarios and everyday practice of cyber-security during our everyday’s life. Interview with Dr. Bernhards Blumbergs, leading security expert from the Baltics.
At the beginning of July, a historical cyber-attack occurred against Latvia by pro-Russian hackers. From an ordinary point
behind the scenes
The real goal is what we have in common—Behind the scenes: Boldizsár Horváth, agricultural engineer
Biting into a tomato that has grown on free land, and that has been surrounded with great care since it was a seedling, is a very different experience than tasting something that came from the other side of the world in trucks. Hard work, time and energy spent on farming
business
Experts always overestimate the risks - interview with Gábor Matuz
Given the choice between a cyberattack or a bomb, any IT-savvy person would choose the bomb, cybersecurity expert Gábor Matuz told Hype&Hyper. Interview on the effects of war, cyber defense, and cybersecurity tips for companies and individuals.
The Russo-Ukrainian war has also reached cyberspace, with hacker attacks on Russian
business
The COVID-19 boom was not undoubtedly positive for e-commerce – interview with Balázs Várkonyi
Everything is becoming more digital these days, especially shopping. What are the challenges in this environment for one of the largest online retailers in the region? Can the extra revenue from the pandemic be fully seen as a blessing? We asked these questions from Balázs Várkonyi, CEO of eMAG, a
business
Technology is the easiest part – interview with Dr. Jonathan Reichental
Where can the creation of a smart city get stuck, and how can I be part of such a vision? Who better to ask about creating smart cities than the bestselling author of Smart Cities for Dummies and the former smart city leader of Palo Alto? Our interview with Dr.
business
MIT includes Hungary in its innovation program
This year, Hungary’s application has also been accepted for the MIT REAP program, launched by the Massachusetts Institute of Technology, the most famous higher education institution of technology in the United States.
Launched ten years ago, MIT REAP (Regional Entrepreneurship Acceleration Program) is an initiative of the MIT Sloan
business
A break has lasted for a few years, but IQOS would bring indoor tobacco consumption back
„Giving up smoking is the easiest thing in the world. I know because I have done it thousands of times,” said Mark Twain. When did people start to smoke, and where is this habit heading today? Where will it be banned altogether, and where can we still smoke indoors? Is
sustainability
The 15-minute city is not a magic wand – interview with Dr. Carlos Moreno
Would you like to live in a city where everything is in close proximity? We live in hectic cities and have to travel and commute a lot to get our basic needs. The concept of a „15-minute city” is about to change this and revolutionize urbanism in the 21st century.
budapest
From the food culture of Pécs to the versatile use of millet | Piqniq pack—Part 15
What makes Pécs a top destination for gastro-tourists? And what restaurants are worth visiting in this historic university town? How can we provide Sunday lunch for those in need? How can we make sweet or savory dishes from millet? Find out the answers in the latest and final episode of
business
Economic Forum in the heart of Europe
The registration is still open for Karpacz Economic Forum. Do not miss the opportunity to discover the potential of our region in the heart of Europe, Hypeandhyper will be there!
The Economic Forum is the largest and the most important conference in Central and Eastern Europe. For 30 years now,
business
Where our common future is being built
The 31st Economic Forum in Karpacz is the largest meeting platform in Central and Eastern Europe, where our future is being built. The event will take place in Poland from 6 to 8 September.
The 31st Economic Forum in Karpacz is the largest meeting platform in Central and Eastern Europe,
hungary
Rocket science is still in its infancy - BME Suborbitals x European Rocketry Challenge
The BME Suborbitals team from Hungary has qualified for Europe’s most prestigious international rocketry competition. The group of university students is studying rocket theory one week and then launching rockets the next. Interview on the potential of rocket technology and space exploration from the perspective of university students.
The
shop
Treasure hunt in the coolest record stores | TOP 5
Nostalgic atmosphere, hours of searching, exciting covers, new genres and never-heard-before performers. You find the right one, take it out of the case, put it on the player, lower the needle, the vinyl squeaks and the music starts—the sound is perfect. Vinyls are experiencing their true renaissance, so in
brunch
From fermentation to the philosophy of making ramen soup | Piqniq pack—Part 14
How to ferment with the help of mushrooms and bacteria found in nature? When does a gastronomy enterprise communicate properly? What are the tasks of a restaurant owner’s everyday life? What is the philosophy of making ramen soup? Here is the fresh Piqniq pack part with questions and answers!
business
The transition of two countries in one: Czechoslovakia | The transition to democracy in our region – Part VII.
More than thirty years have passed since the dissolution of the Soviet Union, which left an enormous economic and political void in Central and Eastern Europe. In this series of articles, we explore the responses of the countries of the region to the new circumstances: how they could adapt to
business
Facebook and TikTok might pose data security risks, and could be leaving Europe?
In the wake of the Irish Data Protection Commission’s decision, there have been reports in the press that Meta could leave Europe because of the uncertainty over EU-US data transfers. The company has repeatedly denied this but does not refute that if there is no alternative to the old
business
Rail Baltica: the next step for an interconnected Europe
The project of the century, the biggest shared investment in the Baltics so far, and the most important north-south rail link in Europe. All these headlines refer to one railway infrastructure project that cannot be underestimated. A new chapter in European infrastructure and trade is being built before our eyes:
backstage talks
An extraordinary bookshop, the Slovak way
It is not only the range of books on offer but also the business model that is quite unusual for Brot Books Deli in Bratislava. There is no girls’ fiction or Scandinavian crime fiction, but plenty of exciting books and magazines that would make a creative lick all ten fingers.
business
If you miss out, you drop out - interview with Zoltán Cséfalvay
What are startups, and why is it worth supporting them? Is AI taking over our jobs? Innovation is a topic repeated a thousand times, but maybe not often enough? We discussed these questions with Zoltán Cséfalvay, Ph.D.
Many predict that boosting the startup industry and supporting startups is the
business
EU to burst the social media bubble
Do filter bubbles radicalize us? Are NFTs against the state interest? Can the EU rules protect us? We explore the Internet’s dangers and how the EU responded to them.
Coverage from the „Átláthatóság, felelősség, szólásszabadság az internetes platformokon: az uniós Digital Services Act (DSA) jelentősége a nemzeti érdekek tükrében”
business
Croatia: goodbye to kuna and hello to euro
When you ain’t got nothing, you got nothing to lose. Croatia has long been preparing to adopt the euro, but is it worth it? What are the pros and cons of adopting the single currency? Analysis from Hype&Hyper.
On 17 June 2022, eurozone finance ministers approved Croatia’s
branding
Clear vision for a more inclusive society | Szemes Optics x KIKAPCS. Foundation
What do a foundation for children with special educational needs and an eyewear store representing high-end brands have in common? The mission of KIKAPCS. Foundation is to improve with experiences the living conditions of families with children who need more attention and support than their peers. Szemes Optics offers the
branding
Digital tourism: The Hungarian Tourism Agency launches a new data-based website
We live in an increasingly digital and data-driven world, and public bodies such as the Hungarian Tourism Agency (HTA) cannot overlook this. These two aspects are combined on HTA’s new website, igyutazunk.hu, creating a webpage that provides experts and the general public with useful information and spectacular visualizations
business
Was your flight delayed? Blame labor shortage!
The pandemic, population aging, and the Russo-Ukrainian war all contribute to the growing labor shortage, resulting in canceled flights, dirty toilets, and a lack of staff who could serve customers. What can be the solution to the pressing issue of labor shortage?
Predictions suggest 85 million job vacancies worldwide by
business
The cost of heatwaves
We have experienced an extreme heatwave in the last few weeks, with temperatures of 36-38 degrees. How vulnerable are we to extreme weather? Are there measurable economic and social impacts of the heatwave? Read our article to find out where we give some tips to avoid heatstroke too.
The other
business
The story of Chinese investments in Central and Eastern Europe
After the post-Soviet Central and Eastern European countries transitioned to democracy, they quickly had to adapt to the rules of the world market. Foreign investment was the driving force behind their development, mostly from neighboring countries. The most significant investor has been Germany and the Nordic countries in the Baltic
business
Poland, who started everything | The transition to democracy in our region – Part VI.
More than thirty years have passed since the dissolution of the Soviet Union, which left an enormous economic and political void in Central and Eastern Europe. In this series of articles, we explore the responses of the countries of the region to the new circumstances: how they could adapt to
business
Are the aliens really the greatest threat to mankind in space?
Of course not, but one fact is worth knowing: there are more than 130 million pieces of space debris that are greater than one mm circling all around the globe, which could fall to the ground at any time and pose danger to our lives.
What is space debris and
business
From kosher restaurants to sustainable packaging | Piqniq pack—Part 13
What makes a kitchen kosher? How has food delivery changed in recent years and how can it be made more sustainable? Where to start if we’re looking for a vegetarian or vegan restaurant? How has the pandemic affected tipping habits? Questions and answers in the latest Piqniq pack episode.
brand identity
Where every cake has a story
The world of sweets today goes far beyond the colorful, syrupy, concentrated feeling of life, and instead, a softer and more creative approach returns in this area as well. Petra Sodja, the creator of Petra’s cakes, had one goal: to see her personality reflected in her creations so that
business
Who is the conductor of the energy industry’s orchestra?
The energy crisis is one of the most pressing issues in Central and Eastern Europe. How will we heat during the winter? Is energy independence possible, and if so, at what cost? Does Europe have to decide between building a turbine or a tank from its steel? These questions were
business
Mission-oriented innovation is needed
The mission approach can help a lot in innovation. We need clear indicators, clear targets, adequate funding, small, agile, and hard-working teams, and full transparency – this was the conclusion of the mission-oriented innovation panel in the economic forum of the Three Seas Initiative, held in Riga. Conference coverage from Hype&
business
A giant automated e-commerce logistics center will open in Hungary soon
The COVID-19 pandemic slowed down the global economy, but not e-commerce in Hungary: 70 million orders generated a turnover of HUF 1203 billion in 2021, meaning a growth of over 30% for the sector. The new, automated logistics center of eMAG-Extreme Digital in Dunaharaszti will open in this prosperous environment
business
The surreal world of Matti Varga transmits the heritage of Berber women
Sometimes they play hide-and-seek with the light, sometimes they huddle tightly together on the barren surfaces of the limestone cliffs, creating an otherworldly illusion of the Tales of the Arabian Nights: with the participation of Berber Budapest, the well-known, specifically idyllic world of Matti Varga mingles with the atmosphere of
branding
When the present embraces tradition | Urban Betyár
How can one of the most exciting phenomena of the Hungarian myth world, being an outlaw, be put on the map of contemporary gastronomy? The Urban Betyár mixes elements of folklore and modern cuisine in an unconventional way, while providing a unique experience for visitors. In the recently reopened restaurant,
business
Central and Eastern European countries should join forces
The opportunity is here; Central and Eastern Europe must seize it. The Russo-Ukrainian war is an absolute horror, but it also offers CEE countries a chance to catch up with the western part of the continent. The regional countries must join forces and strengthen their digital links to put the
business
How rare are female bosses?
„Who run the world? Girls” – goes the famous Beyoncé song. But if we look deep inside ourselves, we might think this statement is unfounded as mostly men hold the top positions in today’s macho corporate-political world. What is the employment rate of women, what percentage of managers are women,
business
Cheap but reliable | Innovation and startups in the CEE region - Part V.
Many talented professionals, lots of public money, and plenty of success stories, yet something is missing. Why has Hungary failed to catch up with the European average in innovation and digitalization? We discuss Hungary in part V. of the series.
Talented, skilled professionals, and simple process to start a business
business
It is worth paying attention to small towns
Size does not matter; Nová Paka, a Czech town in Hradec Králové Region, has proven it many times. The small town is a contender for the national City for Business Award in 2022.
The Central and Eastern European region is full of surprises, curiosities, and unusual success stories. Each country
business
Belarus, who failed | The transition to democracy in our region – Part V.
More than thirty years have passed since the dissolution of the Soviet Union, which left an enormous economic and political void in Central and Eastern Europe. In this series of articles, we explore the responses of the countries of the region to the new circumstances: how they could adapt to
business
Gamer Poland—Poland, the video game superpower
In 2022, in the era of the metaverse, any kind of digital development ensures considerable competitive advantage and an inexhaustible treasure chest for those who invest in it, and video games are no different. These games have become a part of our lives without us noticing—sitting on the underground
business
Prices are soaring – but not for everything
Drugs, gambling, and prostitution are not included in inflation. But what is? How is inflation calculated, and which products are getting more expensive? Analysis.
Inflation is in the news and regularly discussed on social media platforms now. Banks are raising interest rates, people are buying chicken breasts like there is
business
Are the eastern EU Member States catching up or lagging behind?
The European Commission published its 8th report on economic, social, and territorial cohesion. Published every three years, the report reveals how disparities between European countries have changed between the millennium and the pandemic and shows in which areas did the different regions catch up or lag behind. Analysis from Hype&
art
If we behaved as we do at festivals, we would live in a more peaceful world
Hospitality has been one of the hardest-hit sectors by the pandemic. Many pubs have gone bankrupt, waiters lost their jobs, and festivals have been canceled. But, this summer, the festival season is back in full swing.
Hungary is famous for its festivals, at least in the CEE region, and today’
business
Katinka Hosszú’s superfood restaurant “koool” has opened
Katinka Hosszú and her fiancé, Máté Gelencsér’s restaurant “koool” has opened. The multiple Olympic, world and European champion swimmer is not only the owner and the brainchild of the restaurant, but also participated in the development of the menu as a nutrition consultant based on her own experieces. We
architecture
The innovation of a Polish startup creates calm office atmosphere
There are many stressful situations an average 21st-century employee must face every day, such as deadlines, quick meetings, ad hoc tasks, overtime and corporate hierarchy, just to name a few. In our fast-paced world, these challenges might seem impossible to face. Luckily, our focus today shifts more and more to
business
The YKRA story
In the residential, upscale neighbourhood of Budapest’s 11th district, a stone’s throw from the Buda hills, we visited the small team keeping the culture of long-lasting, handcrafted, quality products alive. Vintage style hiking backpacks on a shelf, the latest lifestyle magazines and brochures lined up on the wall
business
Do we still pay with cash abroad?
Hungarians predominantly pay by card when traveling abroad. Where do we travel, how long do we stay, and how much do we pay? We looked into these questions.
Visa’s study on travel and payment habits in 2022 shows that digitalization has permeated the tourism industry. 62% of Hungarians prefer
business
Wires in the air | Innovation and startups in the CEE region - Part IV.
Romania has one of the fastest internet speeds globally thanks to cheap but unsafe and unsightly solutions. The country lags far behind the EU average in innovation and digitalization, ranking last in most lists. And regarding sustainability, Romania’s performance is not any better. There is little funding, inadequate human
art
Mobile wearable contemporary art | Skechers X Miklós Kiss
Miklós Kiss is a designer, visual artist, winner of numerous international awards, and one of the most exciting and internationally well-known creators of the Emograms. The typical Emograms of Miklós render words in a creative way without text, in a universal emoji language. Skechers Street™ UNO—Stand on Air is
business
Circuses without bread | Ukraine faces grain export difficulties
The Russo-Ukrainian war has entered its fourth month, but nobody can tell when and how the invasion will stop. Nevertheless, one thing is sure; the conflict has severe global political and economic effects. Today we will focus on food supply. Ukraine is a significant grain exporter, but many regional trade
business
Lithuania's escape from the clutches of Russian gas
Two countries can commercially attract each other just like two celestial bodies do because of the law of gravity. The larger the economies and the closer the geographical proximity, the more likely they will become trading partners. Thus, it is no surprise that Russia has been one of the most
business
How eMAG became a top e-commerce company
Founded in 2001, eMAG is today the most valuable Romanian company, the market leader in three countries, and a competitor to the most prominent international rivals. E-commerce is a highly competitive market where only the most successful companies can survive—the eMAG story from Hype&Hyper.
Most people still associate
tech
Strategic autonomy, fully integrated capacity | Interview on EU space industry
Why so many young people are choosing Europe over Silicon Valley? We asked Ugo Celestino Directorate-General for Defense Industry and Space from European Commission about the space industry of the European Union, common successes and the deterioration of space relations not seen since the Cold War. Our interview.
The strategic
business
Ten thousand IT experts are missing from Slovakia | Innovation and startups in the CEE region - Part III.
The Russo-Ukrainian war has put Central and Eastern Europe in the international spotlight; our region has great potential, but many problems hold back innovation. Unfortunately, Slovak education’s quality is below par, and 10.000 IT experts are missing from the job market. But, regarding environmental protection, Slovakia might be
tech
Be a specialist so others can lean on you | Interview with Csaba Tóth, Ph.D., experimental physicist - Part II.
What does particle acceleration have to do with dinosaurs? Is it better to be a specialist, or does the job market prefer generalists? Is California indeed suffering a brain drain? We discussed these interesting questions and many more with Csaba Tóth, Ph.D., staff scientist and operations coordinator of the
tech
At that time, I thought we would return to Hungary after two or three years in San Diego | Interview with Csaba Tóth, Ph.D., experimental physicist - Part I.
What does a physicist do after 11 pm? How can you get into the world’s leading research labs? What were the limitations of basic research in the 1980s and 1990s? We discussed these interesting questions and many more with Csaba Tóth, Ph.D., staff scientist and operations coordinator of
business
From small town delicatessen to freshly baked bread | Piqniq pack—Part 12
There are plenty of quality delicatessens in the capital, but what about the suburbs? How to strike a work-life balance, or what are the best practices to follow if you want to manage your time efficiently? What are the most pressing problems in the gastronomy sector? How to bake the
business
How to save the life-giving soil | Phylazonit
Intensive farming can reduce the humus content of the soil by a third. The gut microbiota is responsible for human health in the same way as the soil bacteria contribute to the health of the soil, thus, to nutrient-rich and healthy plants, cereals, and vegetables—portrait of Phylazonit, the Hungarian
business
Sára reaps what Zoli sows—Life on a microgreen farm
While there’s a growing global interest in microgreens—those small, pretty plants that might be the solution to huge global problems—in Hungary, we mostly see them in certain restaurants as decorative elements. The expression ‘microgreen’ itself is not too widely known either, so we witnessed first-hand how a
design
The brand that fights ocean pollution in style | Undersea Wear
The mission of Undersea Wear, the joint project of Móni Tóth and Szandra Szomolányi, is to protect the environment. In addition to the swimsuits that they make from ocean waste, they use a range of tools to raise awareness of the serious problems. This time we talked about the guiding
business
CPK the hub – Creating the new CEE
Airports and transport hubs—and their names—are inseparably connected to the metropolises where they are located. If in New York—you’ll land at JFK, if in London—it’s at Heathrow, and in Dubai—Dubai International Airport will be where your plane lands on the tarmac. In Dubai,
business
Eighteen years passed since the Eastern Enlargement of the EU
The biggest ever EU enlargement had entered adulthood. Ten countries joined the EU in 2004, almost doubling the number of Member States. Love it or loathe it, the European Union is undoubtedly a major global political and economic player. And a discussion is inevitable on it.
On 1 May 2004,
tech
The engineers and the central bank of the future | Interview with Péter Fáykiss and Gábor Magyar, Ph.D.
There is no question that we have been witnessing unprecedented technological progress since the second half of the 20th century. The universities and the financial systems must keep pace with innovation, not to mention central banks. Interview with Péter Fáykiss, Director of the Digitalization Directorate of the Central Bank of
business
Eating our future: the economic impact of obesity
I kill 1.2 million people every year, making me the fourth leading cause of death in Europe by contributing to 13% of all deaths. Who am I? Or actually what am I…? I am the obesity epidemic, and I have a huge negative impact on Europe both from a
tech
Prague is the hub, but where is the countryside? | Innovation and startups in the CEE region II.
The highest proportion of men among IT professionals in the EU, chaotic public information systems, and rigid attitude of companies towards startups. Is this really the Czech Republic? Fortunately, the country is much better than that. It has the most companies using artificial intelligence in the EU and leads the
business
Latvia, who quickly settled in – The transition to democracy in our region - Part II.
More than thirty years have passed since the dissolution of the Soviet Union, which left an enormous economic and political void in Central and Eastern Europe. In this series of articles, we explore the responses of the countries of the region to the new circumstances: how they could adapt to
business
From home brewing to exciting spices | Piqniq pack—Part 11
Like any good manager, the “captain” of a catering company has to look after their team: but how to do it well? Not only attracting but also keeping a valuable workforce is a challenging task. And what are the first steps to take if you’re thinking of getting into
tech
How to attract masterminds from all over the world? | Analysis from the Silicon Valley
Silicon Valley is the best place for startups to get off the ground and go global, but high housing prices can put off the average entrepreneur. The ecosystem where companies like Zoom can rise from nothing to the top is multifactorial, but what is the real secret recipe behind this
business
Where it all began | We visited Silicon Valley
Tech giants like Google and Apple have become an integral part of our everyday lives. We had now the chance to experience how daily life in their homeland, California, is. We could look behind the scenes in the suburbs where the world’s innovation and startup hubs are. Capital, technology,
business
Gastro status report, behind the counter and beyond: opinions from the hospitality industry
Piqniq Budapest conducted an opinion poll on the challenges and issues most concerning the Hungarian gastronomy sector. It is a gap-filling initiative, which not only highlights the difficulties of the hospitality sector but also outlines possible solutions, furthermore, it identifies knowledge sharing and the launch of professional dialogue as its
business
Are we better off than the Portuguese?
Poland and Hungary have overtaken Portugal in terms of living standards. Poland and Hungary reach 77% and 76% of the EU average GDP based on purchasing power parity, respectively. This means the 19th and 20th place in the European Union. But what do these figures mean to us, and why
design
Entries are now open for the Design Management Award 2022
Since its introduction in 2009, the Design Management Award has recognized organizations that have demonstrated outstanding achievements and successful operating models through the effective integration of design management at the national and international levels. Entries are now open for this year!
The Hungarian Design Council (HDC) has been honoring organizations
business
The cost of energy independence
„Moscow last year earned $50 billion from oil and gas supplies to the EU. And this year, due to the increased prices, the Russian revenues will reach $40 billion already in the coming days,” says energy expert Olivér Hortay. At what cost can Europe cut oil and gas imports from
tech
What should you do if you have a good idea but have no clue where to start its implementation? Go to Warsaw! | Innovation and startups in the CEE region
Many Polish companies have no idea what innovation is, not to mention how they should do it. Nonetheless, innovation has often been their actual aim when they collaborated with startups. The most thriving startup hub in Central and Eastern Europe is Poland, with plenty of opportunities for the startuppers of
design
Meta opens its first retail store in California
Meta has announced that it will open its first Meta Store, a retail space dedicated to Portal, Ray-Ban stories, and Quest on May 9. Located in Burlingame, California, visitors will be able to get hands-on experience with various technologies the company offers.
With an area of roughly 1,550 square
business
Estonia: the powerhouse of innovation | The transition to democracy in our region I.
More than thirty years have passed since the dissolution of the Soviet Union, which left an enormous economic and political void in Central and Eastern Europe. In this series of articles, we explore the responses of the countries of the region to the new circumstances: how they could adapt to
business
From the metaverse to homemade Chinese dumpling | Piqniq pack—Part 10
What does the Metaverse have in store for gastro-entrepreneurs and why should those behind the counter be familiar with concepts such as “crypto”, “machine learning” or “web 3.0”? What can an employer do for their employees if there is a risk of burnout? And is there life beyond the
business
Fear or flight? | The impact of war on tourism
European tourism is getting the short end of the stick again. After the Covid-19 pandemic, when it seemed that nothing could stand in travelers’ way, Russia attacked Ukraine. What are the implications of war in this context? Can the current situation lead to a similar backlash as in 2020? Or
tech
How regulation of tech giants would help SMEs
The European Parliament and the Council have reached an agreement on the Digital Markets Act, aiming to regulate gatekeepers, companies with significant economic power in EU countries, such as Google, Amazon, Facebook, and Apple. The regulation will finally give small and medium-sized enterprises, which have been sidelined by the big
business
Pioneer specialty coffee house My Little Melbourne celebrates its 10th birthday
In almost every domain of life, people like to debate who came first. This is the case with specialty, also known as new wave coffee houses as well. There are disagreements on who made the first specialty coffee in Budapest, but it’s beyond doubt that My Little Melbourne was
design
Boosting creative entrepreneurship among young talent—Interview with Craig V. Johnson, Head of MOME Incubation Program
The MOME Innovation Center has launched its first incubation program — the Proof of Concept (PoC) program. It aims to provide MOME citizens with personalized mentoring and financial support to further develop their creative work and help bring their innovative ideas to the market. In order to encourage interdisciplinary peer-to-peer learning,
business
How to make soy rinds and learn everything on gastrophotography | Piqniq pack—Part 9
Roast lamb and Japanese omelet on the Easter table? Why not? As Easter approaches, celebrities put on their aprons to create a holiday feast with the help of experts, preparing different dishes from classics to unconventional ones. How can a catering business grow with its environment? What “tricks” should we
tech
From Messenger to WhatsApp? | EU would curb the power of tech giants
The European Parliament and the Council have reached an agreement on the Digital Markets Act, aiming to regulate gatekeepers, companies with significant economic power in EU countries, such as Google, Amazon, Facebook, and Apple. Due to the regulation, we can say goodbye to annoying and undeletable default apps, and we
tech
Silicon Valley in Wartime | Tech giants' response to the Russian-Ukrainian war
The world’s top high-tech companies are forced to respond to Russian aggression. Their main objective is to curb Russian propaganda, but some measures might go beyond and raise questions about the future of social media. Analysis from Hype&Hyper.
Apple got the ball rolling shortly after the outbreak of
business
Entertaining, value-preserving and green—that’s a modern restaurant! | Piqniq pack—Part 8
What is the secret of the perfect sourdough bread? What can restaurants and everyday people do—apart from giving up plastic straws—to make their kitchens environmentally friendly and clean? How does a bistro need to raise the bar if it wants to offer an exquisite guest experience? What’s
tech
Ukraine is resilient! | Cyber Security Experts to Hype&Hyper
Russian hackers constantly attack the most critical sectors, including government and finance. They are trying to gain access, install malware or steal data. It is not only Ukraine that is under attack; the websites of Czech ministries aimed to help Ukrainian refugees, including the Ministry of Interior, were down for
business
False alarm on climate change? | Interview with Bjørn Lomborg
Generations are panicking about climate change, but some people believe that innovation can solve the crucial problems of our future, which is perhaps not as horrendous as the media portray it. Interview with Bjørn Lomborg on innovation, third world development, and climate hysteria’s baselessness.
The title of your new
business
The necessity to focus on the opportunities arising from global transition | Expert on Western sanctions
“The attempts to isolate have not worked even with small countries such as Cuba or North Korea. Compared to them, Russia is an immeasurably larger player in the global economy, with a potentially self-sufficient territory and raw material base”–says György Ilyash, researcher of the Hungarian Institute for Foreign Affairs
tech
The Hungarian faces of the e-scooter revolution | Rollin Technologies
What Tesla or BMW have done in the electric car industry; Rollin Technologies has started in electric micro-mobility. Here is our portrait and interview with the Hungarian pioneers of the e-scooter revolution who can rewrite our modern urban landscape.
What Tesla or BMW have done in the electric car industry;
business
European consumers will face higher prices | Agricultural expert about the effects of Russian-Ukrainian war
“The main problem is when production and market become disconnected, our region tends to fall into this mistake”–says Gábor Nagy, the CEO of Agrina Consulting, Hungary. The expert is asked about rising food prices, the opportunities for regional agricultural policy and the effectiveness of sanctions against Russia.
Russia is
business
Poland has a duty to support Ukraine's independence | Polish security policy expert to Hype&Hyper
Due to the Russian-Ukranian war, it is possible that some form of general compulsory military training could return in Poland. Poles are united with Ukrainians by the proximity of language and culture and are ready to accept refugees, but must be careful not to provide opportunities for human trafficking to
business
Our region shows adjustability in changing circumstances | Economist about the effects of Russian-Ukrainian war
Rising inflationary pressures, stuck supply chains, Western sanctions, a collapsing Russian economy and the situation and opportunities for our region. We talked about these topics with Dr. Karsten Staehr, Professor of Macroeconomics from the Tallinn University of Technology, Estonia.
The impact of EU sanctions has already been felt radically in
business
How to make a smashing cake and take advantage of your guest's critique! | Piqniq pack—Part 7
How to write about gastronomy differently, or what’s beyond the classic restaurant reviews? Can branding help a bad product? Is it possible to find flow and fun in making a cake as complicated as a choux? And does the saying that the customer is always right still apply? Here’
business
Will Slovakia be a frontline country? | Czech and Slovak security policy experts to Hype&Hyper
The war in Ukraine makes the consolidation of NATO’s eastern flank particularly important, as the future of the region is unpredictable. Accordingly, the development of military forces in Slovakia and the Czech Republic has also became a priority. Our interview with Jakub Wiśniewski, Secretary of the GLOBSEC Board of
tech
Elon Musk at the forefront of help | Tech giants' intervention in the Russian-Ukrainian conflict
With the war between Russia and Ukraine, many were worried that the Russian invasion might include cutting off Ukraine’s internet access, either through cyber-attacks or by destroying infrastructure. Although there hasn’t been an internet blackout yet, apart from some temporary outages and attacks on government websites, Ukraine’s
business
Up to 5 million people could leave Ukraine | Migration expert explains the situation to Hype&Hyper
The war in Ukraine has already forced more than 1.5 million people to flee their country, a number that the UN estimates could reach 5 million in the near future. While the majority are seeking refuge in neighboring Poland, Hungary has also become a major host country during the
art
"People are striving for originality these days" | Interview with the founder of the Másik történet, online antique shop
Objects, in fact, carry a lot of stories—perhaps Andrea Farkas, founder of the Instagram page Másik történet, knows this best, who, after a career of nearly twenty years as an interior designer, has found fulfillment in the online antique trade. In Másik történet, we can see for ourselves how
business
Apple, Google, Netflix—these companies have already imposed sanctions against Russia
The world’s leading brands are taking sanctions against Russia to show solidarity with Ukraine.
Global brands and tech giants decide to partially or completely exit the Russian market. These include Apple, Airbus, Alphabet, which is responsible for Google and YouTube, Boeing, Disney, Exxon Mobil, Facebook, Ford, Harley-Davidson, Mastercard, Microsoft,
business
Carmakers close factories and freeze sales due to the war in Ukraine
Major car manufacturers Toyota, Mercedes-Benz, BMW and Aston Martin, are also affected by the consequences of the war in Ukraine. The biggest car companies are closing factories and suspending sales in Russia.
The list of industrial consequences of the invasion of Ukraine already includes measures on Russia by ten major
business
Nanushka stops sales in Russia
The Hungarian fashion brand stops its sales in Russia, dedicating its human and financial resources to support Ukrainian refugees and creatives. Nanuska founder Szandra Sándor grew up in the socialist era, in the shadow of the 1956 Russian invasion of Hungary.
The Budapest-based brand is showing solidarity with the citizens
business
We need no glamour, but reality—Behind the scenes: Antonio Fekete, food photographer
There is a good chance that those who follow the gastro scene in Hungary have already met Antonio Fekete; they just might not know about it. Striking details, a clear, vivid look and the message that shines through, a quest for perfection—these are just a few of the things
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From fresh quality fish to a nicely set table | Piqniq pack—Part 6
Which serving utensils should we buy if we want to set the table tastefully at home? What does a catering business need to do to keep its guests happy in both the physical and online space? Have our fish consumption habits changed, and if so, in what ways? What are
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Bears and mafia | Secrets and future of Romanian forests
Romania’s forests are among the most beautiful in Europe, no doubt about it, but climate change demands a strict forest policy, which is not made any easier by the forest mafia, overpopulated bears and EU directives. Timber theft, mafias, politics: our analysis of the present and future of Romania’
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The only known variable element of climate is that climate is variable | Interview with Mariusz O. Jędrysek
We discussed climate policy and CO2 emissions in Central and Eastern Europe with Poland’s former chief geologist, Professor Mariusz Orion Jędrysek. Our interview on raw materials policy, Poland, the current state of the greenhouse effect and the impact of policy responses to climate change.
What does climate policy mean
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Is this how to achieve climate neutrality? | Debate with experts
Nuclear energy, Chernobyl and Fukushima, renewable green energy and Greenpeace transparency were among the issues discussed by experts at the Climate Policy Institute event in Budapest. Read our report to find out how we can be climate neutral!
Is nuclear energy green? The question is particularly pressing today, as the
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Manage your kitchen consciously and become a master of table design! | Piqniq pack—Part 5
How does a long-established brewery build its corporate reputation and employer brand? What tactics should a catering company follow to keep their colleagues? And if you want to be more conscious in your kitchen at home, plan your menu and opt for seasonal ingredients. Speaking of seasonality: do not just
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Enter the coffee machine heaven! | The eventful story of Gergely Nezvál and the La Marzocco
Why does the pure Italian espresso machine have such a big hype? What is the story behind the devices that “produce” divine nectar? We visited Gergely Nezvál, the Hungarian distributor of La Marzocco, who is at least as happy to call himself a coffee machine mechanic as a salesman—with
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Visit this place in Prague if you crave heavenly coffee and homemade bread
If you are in Prague and crave specialty coffee, you should visit Alf & Bet. Roastery and bakery in the same space, awaiting guests with a spectacular interior design in the second café of the EMA espresso bar, that supports Czech artists.
Alf & Bet is basically a roastery and bakery, but
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Hungary's best initiatives await votes in this year’s Highlights of Hungary
Fifty stories wait for audience votes on the Highlights of Hungary website until 17 February. Each person can vote for ten stories, and the nominee with the most votes will be awarded the Highlights of Hungary prize of HUF 2 million.
Technology, business, culture, science, music and sport are all
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From the consumer of the future to the unique vegan canteen | Piqniq Pack—Part 4
The vegan diet is gaining ground, but can a canteen tuned exclusively to plant-based ingredients work in the long run? How can we run our business if the initial enthusiasm fades, we take off the rose-colored glasses and the challenging weekdays begin? What should we pay attention to if we
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Around the work with a laptop—digital nomads
Sunshine, a sandy beach, a straw hat and a logged-in Teams platform—we first associate the exotic setting with a holiday, but for some, it is an everyday working environment. We tend to associate digital nomadism with smiling, cocktail-sipping and laptop-surfing people by the pool, but it is a more
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Watching the Grand Canyon from the comfort of your couch—lessons from holidays at home
“Where would you like to travel the most right now?”—appeared the question on a card of a self-discovery board game during a meeting with friends. The questioner takes it granted that the modern man not only likes to travel but can afford to do so. Therefore it’s not
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All about the fish—the newly opened Halkakas Fish Shop & Fish Bar in Budapest
Although Hungarian rivers and lakes are rich in the most diverse fish species, and there are many responsible fish farmers, Hungarian people consume notoriously little fish. There is interest in the genre, but many people are afraid of “puddle-tasting dishes,” others are unsure of what to try and how to
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Enjoying the moment with a Sweet Scandinavian Bulle—The story of nor/ma
When in Scandinavia, it’s easy to fall in love with Nordic minimalism. The importance of nature and its closeness, the respect for simple things, and a sense of serenity radiate from the people here. Denmark, for example, has secured its place as one of the happiest countries in the
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Feminine silhouettes, maximum comfort—the Ukrainian clothing brand The COAT introduced their new collection
The cool, windy weekdays won’t be over for a while yet, so coats will remain a defining element of our wardrobe for months to come. However, winter dressing doesn’t have to be gray or plain. In the autumn-winter collection of Katya Silchenko’s high-end clothing brand, The COAT,
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Creativity is an asset in agriculture too | NAK TechLab
The Hungarian Chamber of Agriculture (NAK) is the largest agricultural advocacy organization in Hungary, and with its own startup program it is a flagship for the spread of digital solutions in agriculture. Although many people associate agriculture with manual labor, processes operated by drones, robots or artificial intelligence are already
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Virtual clothes: the rise of digital fashion
We have learned more about the online presence during the pandemic and the lockdowns than ever before. This enforced situation was, however, the perfect context, so to speak, for certain fields to develop. As a result of isolation, many areas have had to resort to unconventional solutions: virtual reality and
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Forget Silicon Valley: the blooming Czech startup scene is way closer
After previously elaborating on the Hungarian, Polish and Slovak innovation scene, our series of articles about the V4 region’s startup ecosystem has come to an end. We say goodbye to this flourishing entrepreneurial pool with one of the jewel boxes of Europe, which gave the world AVAST, Kiwi.com
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From serving design basics to service design methodology | Piqniq pack—Part 3
What’s the secret to a perfect dish, beyond the harmony of flavors? What’s the Hungarian fish market like? Or what should a restaurant owner do when faced with the warning signs of employees being burnt out? Lastly, what does gastronomy have to do with service design? A lot,
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Hungarian contemporary designers among this year's Highlights of Hungary nominees
From across borders and beyond, this year’s ambassadors have collected for the Highlights of Hungary the most outstanding and endearing stories that everyone can look up to with pride. There was only one measure: the excellence that can serve as an example to all. Under the slogan “Hass, alkoss,
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Revolutionist in the domestic advertising market
What exactly does the term agile creativity mean, and what can a business leader expect from an agency that uses this method? Publicis Groupe Hungary is introducing something that is a rarity in the domestic but even in the international advertising market. Plus, they need even more creative “brains” now
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From sustainable gastronomy business to Hungarian rice | Piqniq Pack—Part 2
What can a restaurant do if it wants to operate in a sustainable way? How and what should a manager communicate to their employees if they want to make their business a success? What is the secret to exciting biscuits and what is the potential in the seemingly distant rice?
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The garbage revolution | Interview with Tom Szaky, pioneer of modern waste management
We spoke to one of the greatest innovators of our time, Tom Szaky, about the “ass of the human environment” – waste management. Our interview with the founder of TerraCycle and Loop about the circular economy, the science of waste, and dirty nappies full of DNA.
In a previous interview, you
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HIGHLIGHTS | Clean slate
At the beginning of last year, the latest episode of our project series was published on the front page of Hype&Hyper with the title “Clean slate” and it proves to be apt again. Not because we are starting a new calendar year, but because we have reached a turning
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From the Dunakeszi specialty café to the perfect fisherman’s soup experience | Piqniq Pack—Part 1
How to start a gastro blog? Is it worth opening a café or bakery in the agglomeration? What place to visit if you want a culinary experience at Lake Tisza? And what do you need for the perfect fisherman’s soup? You can find out all from the fresh and
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Slovakia—the possible innovation capital in CEE
After reading about the flourishing startup ecosystem of Hungary and Poland, you now have the chance to dig deep into another fascinating scene since we continue our series of articles about the Visegrad region. It’s your turn Slovakia! Amaze us.
This should not come as a surprise since Slovaks
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These were the most expensive cities in the world in 2021
2021 held many surprises and this is reflected in the ranking of the world’s most expensive cities. The Economist Intelligence Unit recently confirmed the ranking, which is headed by none other than Tel Aviv with its growing tech industry. This means that Singapore, Paris and Hong Kong have also
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A metaphorical garden where gift-giving is the art
With the holidays approaching, it becomes ever more pressing to purchase gifts, and under social pressure, we can easily forget the true meaning and joy of the gesture. L’Artboretum is an imaginary garden that can help you reconnect with the intimate art of gift-giving, regardless of the season. Natural
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Tomorrow's problems can’t be solved with yesterday's technology | Exclusive interview with Bayer Vice-President Matthias Berninger
We talked to Matthias Berninger, Vice President of Public Affairs, Science and Sustainability at Bayer, about the lack of innovation in Europe, sustainability and digitalisation, the future of agriculture and the rule of the masses. All the burning issues for our future, through the glasses of a company that spends
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Hundreds of mentees get free gastronomic knowledge | Piqniq 2.0 is launched
After the success of the Piqniq Budapest and Mastercard 2020 Learn, improve!—Big picture of gastronomy campaign, Piqniq 2.0 was born, with an emphasis on sharing knowledge and experience.
The campaign targets both professionals and those who have a higher level of interest in gastronomy with their content, including
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"Rock and roll creative" in the eighth district | Kastner Kommunity
Café, community- and workspace, gallery—this is the definition of Kastner Kommunity. The Budapest office of the Kastner advertising agency is actually not really an office, more like a space, almost a home. If you think this is just another coworking on the map of Budapest, you will be disappointed.
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The customer’s journey: serpentine or highway? | Frontira x HYPE
What do you have in common when buying a sofa and designing an elevator for your workplace? What makes it an experience and why do we prefer one brand over another? An expert from Frontira knows the answer, and even reveals the secret ingredient that is essential in design!
Through
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Society sees fashion as superfluous and superficial | Interview with Olo Krizova
In the multifaceted life of Olo Krizova, one thing is sure, and that’s fashion. With the establishment of the Czech Fashion Council, we can look at the Czech fashion industry from a new perspective—opening up a dialogue between creative industries while promoting and bringing together the country’s
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Communication is the path to innovation in the region | Interview with Claudia Patricolo
We talked to Claudia Patricolo, Editor-in-chief of CEEenergynews — who left Paris and Rome to build her career in Budapest — about the energy market in Central Europe, as well as discussing the gas and energy crisis, and innovation. Interview.
First of all, I’d like to ask you about your career.
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Budapest’s most prestigious design store, Home of Solinfo, opens its doors
Solinfo is opening up to a wider audience—their new 400 square meter store, Home of Solinfo, now offers customers not only furniture and lamps but also small furniture, home accessories and books from the most renowned international manufacturers in the heart of Budapest. It is no exaggeration to say
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Using wood sustainably is the most environmentally friendly solution | Interview with Péter Csóka, Forester
If we’re to cut trees within the framework of reasonable and sustainable forestry, then the cutting and usage of trees is by far the most environmentally friendly way of producing certain types of products and services. We talked to Péter Csóka about the life cycle of wood and global
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Growth through sustainability | Interview with Alberto Di-Leo on corporate sustainability
In Alberto Di-Leo’s opinion, stable growth can be achieved while also ensuring sustainability, the circular economy is already shaping the future, and in a world where 2 billion are obese, while 1 billion go to sleep hungry every night, multinational corporations have a special responsibility when it comes to
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The colors of health—regional restaurants and cafés with superfood on the menu | TOP 5
The name superfood includes nutrient-rich plant-based foods—and certain fish and dairy products. However, there is no precise definition of what falls into this category, in fact, many say it is just a marketing ploy. But one thing is for sure: superfoods are healthy, so we need them. Exotic-sounding quinoa,
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Human nature is wired to respond to short-term problems | Interview with Dario Soto-Abril on water management
We talked to Dario Soto-Abril, CEO of Global Water Partnership (GWP), about water conservation, the opportunities behind human nature, and residential water use. Check out the video!
The Hype&Hyper team interviewed Dario Soto-Abrillo, CEO of Global Water Partnership (GWP) at Planet Budapest 2021. During the interview, we discussed the
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Digitalization will change all industries | Interview with BCG Chairman Hans Paul-Bürkner
We talked to Hans Paul-Bürkner, Chairman of the Boston Consulting Group, about the biggest challenges of the 21st century. Digitalization, machines and people, localized supply chains and their sustainability, all through the lens of the world’s leading consulting firm. Check out the video!
The Hype&Hyper team interviewed one
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HIGHLIGHTS | Colors radiate all day long
Whether it’s a street poster, a short film or packaging, we see vibrant colors on many surfaces around us. To the layperson, color use might seem like the easiest story of the world, but it is actually a much more complex tool than you might first think. In our
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Shopping for the future—packaging-free stores in the region | TOP 5
As we increasingly address the issue of sustainability in our day-to-day lives, various packaging-free stores are emerging in response. By choosing zero waste stores, we are opting for a more sustainable future, while also supporting local businesses and, in many cases, getting better and healthier ingredients. Transparent offer, peaceful atmosphere,
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The shift towards green solutions may also have a positive impact on the job market | Interview with Dr. Veronika Czakó
Both clean energy technologies—including renewables—and digitalization are gaining ground side by side, and as a result, the jobs we have known so far are gradually changing. What effect does this have on the economy, and what can we do to get more women employed by the energy industry?
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On sustainability for a secure future | Planet Budapest 2021 x Hype&Hyper
This week, Hype&Hyper takes a special journey into the world of sustainability. Forestry, corporate sustainability, water efficiency tricks for the home, modern urbanism and the circular economy are just some of the topics our readers can learn more about for a secure future.
Planet Budapest 2021 Sustainability Expo and
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Sustainability in Central Europe | Planet Budapest 2021
Future generations, sustainability and profitability, as well as Hungary’s biggest environmental event to date, the Planet Budapest 2021 Sustainability Expo and World Summit, were among the topics we discussed with István Joó, Government Commissioner.
Budapest has hosted several world events this autumn; with world-class exhibitions taking place one after
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#believeintomorrow, believe in a sustainable Christmas!
As we get closer to the holidays, Hype&Hyper and Erste Bank have teamed up for another art collaboration, this time encouraging sustainable Christmas preparations. Zita Majoros, the designer of Printa, created an organic cotton toolkit that doesn’t fit the biggest gifts: the shoppers and bags decorated with symbols
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HIGHLIGHTS | Is this really how children see the world?
“Grown-ups always know better,” sounds the criticism from children. But do we really know everything better? How does a designer know what the little ones need? This time, we are bringing you projects that help the adult world understand children’s language.
We adults often think we know what our
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Poland leads the way in the region’s startup scene
Last time we have promised you a comprehensive summary of how prolific the Visegrad startup ecosystem is. In the first part, you could read about Design Terminal’s V4 Startup Force Program, and we shed light on the prosperity of the Hungarian scene. Now it’s time to take a
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The future of automotive interior decoration is shaped in Hungary
Aston Martin, BMW, Jaguar Land Rover, Mercedes-Benz, Lamborghini, Porsche and many more. But what do they all have in common? Apart from being premium car brands, at first glance, you might not think that they are all connected to a company operating in Hungary. MONO Group in Ipolytölgyes has been
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Award-winning confectionary brands in the region | TOP 5
As the largest and most reliable food and drink accreditation system, Great Taste awarded the best applicants again this year. A panel of more than 500 experts evaluated 14,113 products from 108 countries—across various categories and awards. In this selection, we present regional confectionery brands whose certain products
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Thinking in a system—the KÜRT Academy’s future-proof model
We have a clear picture of how digital technologies will transform value chains—says Tamás Kürti, founder of KÜRT Academy, whom we asked about the professions of the future and the project with Moholy-Nagy University of Art and Design. Interview.
On KÜRT Academy’s website, we are greeted with the
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Have you run into a maze? Here is the ecosystem map! | Frontira x HYPE
See through the chaos: Frontira’s expert tells you what an ecosystem map is for and even how to make one! Read on for part seven of the series.
An ecosystem map is like a house we live in: we can never say it’s finished because we always change
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Joining forces in the region: the Visegrad startup landscape
The startup ecosystem of the V4 region is blooming. To prove this to you, Hype&Hyper, with the contribution of the Design Terminal, is now launching a series of articles that aim to dig deep into this topic. Unicorns in Hungary, promising new rising star businesses and the importance of
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Self-consciousness is love—the Company of Life has been launched
Striving to become the most conscious version of ourselves is what has led to the launch today of the Company of Life online magazine and webshop, which will promote quality values without compromise in different areas of life with its cutting-edge and world-renowned product range. The brand’s launch campaign
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Commemoration, in style | ÁpoltSír x DARE STUDIO
In the absence of time or because of distance, there are those who visit the grave of their deceased relatives only once a year, around All Saints’ Day and All Souls’ Day. But what happens during the rest of the year: who takes care, keeps these resting places in order
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Winter is coming—The energy strategy of our region II.
Central European gas games, regional integration and freezing winter. Poland is becoming independent of Russian gas, building a north-south corridor and managing a complete energy transition. Hungary is signing a long-term contract with Gazprom, while also looking to other sources. Analysis of the region’s energy and gas strategy—Part
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All countries should connect to the space sector within their capabilities—Orsolya Ferencz on the HUNOR space program
It’s been 41 years since Hungary first went into space, but not for the last time. The HUNOR space program will allow Hungarian astronauts to fly again in 2024, marking the beginning of Hungary’s space industry revolution. We talked with Orsolya Ferencz, Ministerial Commissioner for Space Research.
No
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A new space age with exponential growth?—István Sárhegyi on the space industry
The Hungarian space industry can look back on several decades of history, the Russian radiation-detection equipment used on the International Space Station is supplied by Hungary, and the global space industry could be a trillion-dollar business by 2040, and Central Europe is not going to be left out of it.
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Winter is coming—The energy strategy of our region I.
Central European gas games, regional integration and freezing winter. Poland is becoming independent of Russian gas, building a north-south corridor and managing a complete energy transition. Hungary is signing a long-term contract with Gazprom, while also looking to other sources. Analysis of the region’s energy and gas strategy—Part
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Would you like to buy a plot on a virtual replica of our planet? Go to NextEarth!
This summer, a Hungarian developer team launched the blockchain-based NextEarth platform, which allows you to buy land on a virtual copy of our planet.
NextEarth is an NFT-based business metaverse in which we can buy the lands of Earth, divided into plots, be it the White House, a rainforest in
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Poland, the digital superpower
Billion-dollar clouds, the continent’s biggest video game developer and a cyber defense buffer zone—how did Poland become the digital superpower of our region?
Warsaw is not a typical Central European city. Poland, however, is a typical Central European country, with all its possibilities and potential. In the small
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Unprecedented cooperation between the V4 and Egypt
Budapest hosted a V4-Egypt foreign ministers’ summit. At first glance, the increased interest and expansion of Central Europe in the North African country may seem interesting, but looking at the economic dimension, the relationship is very fruitful.
The Visegrad Four’s export activity to Egypt was close to $1.4
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The world-class design that surrounds us: decorative awareness at the 360 Design Budapest
The most innovative creations of the Hungarian and regional design scene were on show again this year—the 360 Design Budapest exhibition, showcasing revolutionary new design trends, dreamed up by the Hungarian Fashion & Design Agency, has reopened for a week at Bálna Budapest. After last year’s success, the event
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HIGHLIGHTS | The milk cult
We might not even know why or where the milk-drinking habit originated, but by the time of automated milk processing, it had become a worldwide beverage. Although today a growing part of society is working to replace the drink, remarkable packaging is still being created. That’s why our current
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360 Design Budapest X ELLE Decoration Czech Republic—interview with Eva Slunečková
360 Design Budapest continues its design DIALOG program series, creating a professional forum to provide up-to-date information from an unconventional perspective for those interested in design. We spoke to Eva Slunečková, Czech representative of the informative cross-border roundtable “Visegrad 4 the future of design”. We asked the head of ELLE
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360 Design Budapest X LuCreate Design—interview with Mateusz Kunkiewicz, Polish representative of design DIALOG
360 Design Budapest is already well underway, with design-related events on the agenda all week long. One of the events on Friday is the second design DIALOG roundtable discussion, titled Visegrad 4 the future of design. The discussion will bring together representatives from the V4 countries to explore design in
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Creating, learning and knowledge sharing in the repertoire of Tiwári House Winery
Nature, tradition and innovation enclosed in wine bottles—the wines of Tiwari House are rich in aromas, yet pure and harmonious in flavor, dominated by the volcanic terroir of Badacsony. The winery’s unique philosophy is the brainchild of Livia Tiwari and her husband Shashi Tiwari: art, sophistication and a
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360 Design Budapest is back!
Unique creations, international awards, innovative ideas and prominent Eastern European design brands—this year’s Red Dot Award-winning 360 Design Budapest will open its doors again. For the second time, the Hungarian Fashion & Design Agency will host the highly successful event at the Bálna between 4 and 10 October. This
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Hungarian designers showcase at Milan Fashion Week
The Hungarian Fashion & Design Agency acts as a coordinating center for the exchange of information and knowledge between different actors, as well as for the exploration and realization of cooperation opportunities. The importance of this function is clearly demonstrated by the presence of Hungarian fashion brands in Milan this year.
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Diverse watches and clocks from Eastern Europe | TOP 5
Ticking, clacking, working and decorating all the time—the watch, whatever kind it is, is one of our most exciting everyday objects. Nothing could better reflect their diversity than this selection, which showcases the most exciting pieces in the region. Watch out!
Patrzwork | Poland
It may seem a little strange
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Sound as experience | Frontira x HYPE
It’s not just the visual appearance of a product that can attract attention: different sound effects are in many cases equally inherent to a brand—think of the familiar, lovely melody of ice cream trucks that reminds us of carefree Sunday afternoons. It’s important, therefore, to pay attention
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HIGHLIGHTS | Small in size but big in power—the reason we love animation
Perhaps we can agree on that: most of us adore animated films. When a company takes the time and money to make such creations, it is not only focused on quality but also interested in reaching its target audience. These compact yet all the more meaningful short films that are
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A green classroom was built between the panel blocks
As part of a comprehensive sustainability strategy, sustainable packaging solutions provider DS Smith has partnered with the Ellen MacArthur Foundation to build an outdoor classroom at a primary school in Békásmegyer, creating an inspiring learning space that helps to promote environmental awareness.
DS Smith, a packaging technology company, operating in
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Vacant shops as opportunities | Nyitva! x Erzsébetváros
Even before the pandemic, the overall image and dynamism of Budapest were already damaged by a plethora of ghost businesses, and the recent period has only exacerbated the situation. Underutilized properties are degrading the quality of the area, they mean a loss for landlords, while on the other side, many
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HIGHLIGHTS | The everlasting act of handwriting
Since the Lascaux cave drawings, even in today’s digital world, it can be noticed day after day that we are sticking to our drawing tools. In this week’s project collection, we have selected works that focus on a handwritten text or motif. Let’s see them!
It is
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The home of the future comes to Hungary—interview with the inventor of the Ecocapsule
Between 9-10 September, at Brain Bar, the Hungarian public can finally try out the invention of the Slovakian architectural startup, the self-sustaining, intelligent Ecocapsule, which is being referred to as the living unit of the future. The capsule has its own energy generator system and can be used practically anywhere
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An extraordinary bookshop, the Slovak way
It is not only the range of books on offer but also the business model that is quite unusual for Brot Books Deli in Bratislava. There is no girls’ fiction or Scandinavian crime fiction, but plenty of exciting books and magazines that would make a creative lick all ten fingers.
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It’s up to us too if the planet smiles back at George Clooney | Frontira x HYPE
At the next stage in the evolution of user-centered design, our wider environment becomes the primary user. Here is part 5 of our design thinking series, written by a Frontira expert.
Espresso: the most honest form of coffee. Aromatic roasted coffee beans are finely ground, compressed, and brewed under high
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HIGHLIGHTS | Did bistros used to be bistros?
Certainly, we all have heard the term bistro, which has changed a lot over the years, not just in meaning but also in many other ways. In our current project selection, we investigate the origins and present-day functions of this special place. Join us!
All over the city, cafés are
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Motto: Freedom! — Sweaters designed by our favorite creatives in the George Freedom collection
The names Anna Amélie, Renyagyár, Levente Szabó, and Csaba Klement may sound familiar, and by now, more and more people know who and what George is: the banking of the future, Erste’s internet banking and mobile app service. In a collaboration between Hype&Hyper and George, we asked the
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Celebrating confectionery | Borkonyha Dessert Dinner
When we hear the word dessert, we associate it with a dish that follows the starters and main course, its role is to complete and crown the menu, usually with sweet flavors. But why shouldn’t dessert be the protagonist of our meal? And why not plan a whole dinner
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Contemporary atmosphere, designer clothes and dance floor in Kharkov’s coolest shop
In Kharkov’s latest store, you can feel at once in a gallery, clothing store and on the dance floor. In the space designed by the Balbek Bureau, you can buy neat designer clothes during the day, but in the evening the shop is transformed into a party venue where
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HIGHLIGHTS | Looks matter too
We love to talk a lot about the importance of sustainable design. But is it enough to only change the materials and the processes to reshape the whole approach? Let us tell you: no.
The UN’s Intergovernmental Panel on Climate Change (IPCC) has just published its latest study. The
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Reconsidered textile stories to protect the Earth
The history of Zala Hrastar is a perfect example of how much we can do for our environment in small steps: she creates her own collection of used clothes in a small Slovenian village, thus also promoting slow fashion.
Zala dreamed up her own brand, Morja, a few years ago,
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Breadpit—stylish bakery with a sense of humor
Only recently, a handcrafted bakery called Breadpit opened in zugló, where, in addition to the selection of wild yeast bread, puff pastries, and specialty coffee, special attention was paid to the furnishing. We have already found our favorite: a custom-designed tapestry by Anna Katalin Lovrity, which visualizes the motto of
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Do you design for people? Think of the ice cream scoop! | Frontira x HYPE
Human-centered design is by no means an obvious or easy task, but in exchange it is very rewarding, from the design of an ice cream scoop to designing the experience of the administrative tasks in a registration office. This is Part 4 of our series, written by a Frontira expert.
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Eternal season on the Lovšin estate
Hiding in the Slovenian Križevska region there is an idyllic area, a perfect place to relax, yet untouched enough: the Lovšin family has been operating the estate for almost twenty years, where nature still plays a major role to this day.
The Lovšin estate is located near the Kolpa River,
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The essence of each culture is different | Interview with Margaret Ann Dowling, Head of Brand at MOME
An Irish government initiative called The European Orientation Program sent a young Margaret Ann Dowling to Hungary with the mission of helping to build Irish brands abroad. “In the interview, I was asked: Belgium, Spain or Hungary?” she recalls. After having lived in Belgium as a child and not being
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Haita Land offers comfort in a romantic setting
The Bukovina region is not only famous for its natural treasures: the mountains and the surroundings of the wild pine forest hide numerous cultural heritage and treasures. One of these is the Haita Land, an unusually authentic village that represents both traditional and contemporary values.
The story of Haita Land
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Special farmer manufactories | TOP 5
The romance of rural life is appealing to many of us: the alternation of clean air, closeness to nature and the similar, but somewhat different days evokes the atmosphere of a bygone age. What is a dream come true for us is a reality for others: the privilege of producers
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Where every cake has a story
The world of sweets today goes far beyond the colorful, syrupy, concentrated feeling of life, and instead, a softer and more creative approach returns in this area as well. Petra Sodja, the creator of Petra’s cakes, had one goal: to see her personality reflected in her creations so that
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Dessert, that gets you to the Moon | Borkonyha Desszert Műhely
Desserts can rightfully take the spotlight, even in a Michelin-starred setting — especially when they are made by people such an expert and full of humility and love as Anett Béres, the dessert chef at Borkonyha. Desszert Műhely, which is only open until the end of August, has become a must-visit
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An emerging Czech furniture brand to check out
Launched in December 2020, the Czech family design company Space of Space redefines the meaning of metal as a raw material. Their curved mental furniture is treated with powder-coating that softens the cool feel of the material while giving it a natural touch. The result is objects that fit perfectly
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A crazy graphic universe of coffee specialties
In the 42 Coffee Roastery, coffee making is true alchemy, a crazy process of experimentation where the sky is the limit, whether it’s blends or graphic designs. Get to know the unearthly coffee universe of Máté Nezvál, which becomes complete and inimitable from the drawings of Aliz Buzás!
The
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Creativity within a Framework | Vanguards and the Recipe of Success
According to an old saying, behind every successful man, there is a woman – and if we look around in the creative industries, we can translate this for 2021 by saying that behind every successful business, there is a team with significant knowledge and experience. Just like Hungary’s first global
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Treasure hunt in the coolest record stores | TOP 5
Nostalgic atmosphere, hours of searching, exciting covers, new genres and never-heard-before performers. You find the right one, take it out of the case, put it on the player, lower the needle, the vinyl squeaks and the music starts—the sound is perfect. Vinyls are experiencing their true renaissance, so in
business
Thanks, corona!—Part 7 | PINKPONILO
When it comes to sustainable fashion on the Hungarian scene, it is inevitable that we mention the PINKPONILO team. With no community to speak of, their community sewing studio has undergone a little transformation during the pandemic. They had plenty of time to rethink the design and management processes. We
architecture
Old-new style in Hotel Grand Koper | AKSL architectural studio
For more than seventy years, the Grand Koper building has been a defining feature of the busy view of Pristaniška Street and the Old Town, but in addition to the exterior of a hotel, there is another equally important factor: the interior. The renovation of the building was designed by
design
Very popular article! 10 designers have already read it! | Frontira x HYPE
“There’s only one room left!” Familiar, right? Especially now. We fall for tricks like this, voluntarily or unintentionally. But what exactly are these and how can a promotional message be ethical? Experts from Frontira tell us.
After a long time we are looking for the tickets again, we are
business
Liberating rebirth—The metamorphosis of ONYX
Past. Present. Future. ONYX, Hungary’s only two Michelin-starred restaurant is going through the process of a great transformation: Not only is the establishment redefining its daily operations, but it’s also rewriting the discipline of fine dining by creating a creative community of chefs, researchers and designers, while also
business
Three bites of wonder for everyone—The vegan collection from Chez Dodo
Delicate small shells filled with delicious special creams—macarons have stolen the hearts of many with a sweet tooth in recent years. Despite their size, creating macarons is a complicated process and only a handful of people are able to make them flawlessly. Luckily, Chez Dodo has been at the
tech
Storytelling machine from Pentagram | Yoto
Tales are a very important part of children’s healthy development. Unfortunately, many parents are short on energy by the end of the day, thus the essential learning through playing is omitted from the lives of many children. The Yoto storytelling toy offers a solution to this problem.
Created with
gastronomy
Vivien Arató and the best of Viharsarok
She got from Gyula to Cambodia, traveled around the world, and finally returned home. The adventurous story of self-taught photographer Vivien Arató did not end there. With her husband, they now deliver fruits and vegetables with harvesting freshness to many places in Békés County.
Viven Arató has always imagined a
architecture
The Hungarian pioneers of economically viable design | Position Collective & Concept
The renowned and internationally celebrated Position Collective brand engaged in lamp and interior design has recently unveiled a new sub-brand dubbed Position Concept. We asked the designers about the concept behind the innovation.
Established in 2010, the Position Collective brand is mainly tied to the names of furniture designer Attila
design
HIGHLIGHTS | Line and letter
Ever since there was once a Bauhaus and Swiss graphic design, it’s no surprise to anyone that a business chooses total minimalism as its visual identity. However, touching the basics of our written language tools, the letters, and just a few lines can still make an impact with novelty
tech
Insect sandwich and a floating campus — MOME announces winners of the Jump into the future! competition
Exciting works were awarded by the jury of MOME’s online creative competition, Jump into the future!: the concepts created by the 7th to 10th grader contestants were thought-provoking, but also ironic.
The university addressed students and their teachers in Hungary and abroad, as well as their adult helpers: they
business
The noble simplicity of luxury | Nour – Art of desserts
Many people can bake desserts—however, only a very few don’t settle for good but aim for absolute perfection instead. Nour – Art of desserts is a dream fulfilled with meticulous care and compromise-free perfectionism about how a piece of dessert becomes a true work of art.
I have always
architecture
Thanks, corona!—Part 6 | Hello Wood
Various architectural projects, festivals, summer camps—just a few items from the professional portfolio of Hello Wood that have been heavily influenced by the coronavirus situation. The Hungarian team, known primarily for its community wood installations, did not back down despite the adversity, and in fact, their self-designed cabins are
design
Designers and manufacturers—Part 1 | NON+ and Emese Gaál’s sewing shop
How are the comfy pieces of the NON+ brand made? What work processes does a material have to go through until it becomes a finished dress, a sweatshirt or a pair of trousers? And what do a designer and a manufacturer need in order to be able to work together
business
Eco-friendly tick repellent designed in Hungary wins award | A’ Design Award
A ’Design Award is an international creative industry competition, whose Safety Clothing and Personal Protective Equipment Design Category’s winner became the tick repellent newly developed by the Hungarian company ProtectOne.
Aimed at runners, Tickless Run, the ultrasonic tick alarm has been recognized for its clean and innovative design. This
business
Norwegian company to harvest energy with new floating wind solution
The Scandinavian company plans to deploy colossal wind-catching panels on the ocean to contribute to the fight against climate change.
These panels will produce green energy and satisfy the annual consumption of nearly eighty thousand households. This unique system, entitled WCS (Wind Catching System), will harness the potential of wind
art
Craftmanship, art and technology | Wnoozow
Meeting the past and the future in the present: the Wnoozow studio is a really exciting example of how the technologies of the last century can be brought closer to today’s trends. Daniela Danielis and her colleagues create a world that allows for the collaboration of design, tradition and
art
Success, glamor and huge hits | TOP 5
Success, glamor, and recognition: for a painter, many times, life is not long enough to really become successful. Hard work, management, a lot of time and energy invested from both the creator’s and the gallery’s or auction site’s side. There’s not even an instant recipe for
business
A new chapter in the croissant story—Freyja
Twenty-seven layers of dough made of the best Hungarian and European ingredients, with incredible care—the Freyja – the croissant story has been a true favorite of the audience since 2019, and it is now available in both the Buda and the Pest side of the Hungarian capital. The story just
design
Redesigned folk art | TOP 5
Folk art takes on a new meaning nowadays. Today, we no longer necessarily see it as a charming yet forgettable legacy of a bygone age, but rather as a spring running slowly forever. This is no different in the fashion industry either—in our selection today, we present five unusual
design
Design system: the digital Lego | Frontira X HYPE
This time, Frontira’s team specializing in strategic design will teach us how we should build a castle, that is, a well-operating brand with the help of design system. Get ready for the second part!
The fact that the digital transformation of companies accelerated as a result of the pandemic
business
Thanks, corona!—Part 5 | wonderLAB
Évi Marillai had rejected the idea of opening an online shop for a long time. Then came the epidemic, and the online store was in place in just about three weeks. The wonderLAB concept store located in Veres Pálné Street has had a solid place in the heart of customers
business
Out of adventure to Lake Balaton—The Peak Specialty Coffee
There is no place like Lake Balaton—many people think so, but there are also those who have a go at it instead of daydreaming. Marci Gorka and Aisling Keys have already lived in many parts of the world, but this summer they chose Révfülöp. Meet The Peak Specialty Coffee!
architecture
Apple to open its newest store in a 17th-century palazzo
The palazzo restored by the design studio Foster + Partners highlights the historic grandeur and rich cultural and artistic heritage of Rome’s architecture.
With this new addition, the largest of the 113 European Apple Stores will be located in the Palazzo Margnoli, on Rome’s Via del Corso. Originally constructed
design
HIGHLIGHTS | Letter+color
The visual identity of a company or organization is now an unavoidable factor. This has been the case for a long time, but over the years it has become more and more important and urgent to develop a visual language that is best optimized for the hectic life and intuitions
design
Haris Gin has arrived
Haris Park is a community space in the heart of Buda, where not only elegant, private events, but also exciting, self-organized events add color to the offer. Last year’s highly successful pop-up bar series will continue this year with Opera Gin under the name GinUp.
A special feature of
art
The works awarded in the joint competition of LEGO and MOME are on display at a virtual exhibition
The participants of the joint creative competition of LEGO Hungária Kft. and the Moholy-Nagy University of Art and Design (MOME) made special mosaic images using tens of thousands of LEGO cubes. Held for the first time, the competition called Talent Awards aims to bring together fans of design, arts and
design
The birth of the Tangens furniture family | Rotte Kft. x Sára Kele
Rotte Kft. was launched as a family business in 1996, and they managed to level up several times since then: today, they operate with five plants and have a turnover of 40 million Euros a year. Now, for a short period of time, industrial designer Sára Kele also joined the
business
Thanks, corona!—Part 4 | NON+
Sarolta Kiss is not only focusing on developing her brand, but also her own inner self, regardless of the COVID situation. The team behind the brand known for its simple, comfortable and spontaneous pieces has already been building NON+ consciously and carefully before the pandemic: when a lot of Hungarian
design
Managers, designers, attention! MA•DE has launched
Those working in the field of art or design know exactly how difficult it is to get and maintain a good position on the market. Founding one’s own brand or joining forces with others under a studio is always a massive undertaking, and the initial enthusiasm is many times
business
A bakery you can come home to—Kenyérke
Being at the right place, at the right time—it’s not only us who feel this way when entering Kenyérke’s door in Budapest’s Wekerletelep, but the founders of the brand new bakery too, when they could finally make their old dream smelling like a bread come true.
business
Watches from a galaxy far-far away | CITIZEN X STAR WARS
Watchmaker CITIZEN has once again come up with something exciting: they are debuting a unique watch collection resulting from their collaboration with Star Wars.
The six-piece ANA-DIGI collection was created in the visual realm of the most famous characters in the film series, allowing buyers to acquire premium quality watches
art
The competition for Hungary's Design Management Award has been announced
The Design Management Award, established in 2009, was initiated by the Hungarian Design Council with the aim of recognizing organizations that show exemplary results and successful operating models through the effective project-based and organizational integration of design management, while attracting attention both at national and international levels.
Every year, the
business
Treasure boxes—Vintage shops in Eastern Europe | TOP 5
Zebra stripes, statues of Mary, crazy glasses, viscose boots—the diverse offer of second-hand and vintage stores can surpass all our imaginations. Beyond the playful sense of life, these stores reflect important guidelines: in addition to valuing uniqueness and antiques, they are the most important representatives of sustainable fashion. In
art
Thanks, corona!—Part 3 | Bomo Art Budapest
He learned how to bake bread and became more considerate in terms of finance: Károly Boldizsár, the founder of the stationery brand Bomo Art Budapest, has also learned tolerance thanks to the coronavirus, and he had time for product development and experimentation as well. Although the lack of tourists had
design
Design is more than industrial design | Frontira x HYPE
We would have a hard job if we were to define design with a single word—on top, in Hungarian, design is often (wrongly) interpreted as industrial design, yet it means so much more: especially today, when we are using countless of (digital) services and products. In our freshly launched
tech
Eco-friendly extreme sport | Hydroflyer
It’s still not possible to walk on water, but technology can do wonders: a brand new hydroflyer is coming to hit the extreme sports market.
Unifoil designed its latest hydroflyer in collaboration with a Canadian inventor, Jerry McArthur. Thanks to being electric, the device called eFoil protects not only
business
The best thing that can happen to an apple | BudaPrés Cider
The boy from the world of wine, the father of wine enthusiasts, a dedicated team of winemakers, nature and apple: these are the ingredients of the BudaPrés handcrafted cider factory, which makes refreshing drinks from excellent Hungarian ingredients in a gap-filling way.
Operating as a family business, BudaPrés has been
design
HIGHLIGHTS | It’s free to consume
We hear the news one after the other that, thanks to the success of the vaccination campaigns, terraces, pubs and cafés can be opened all over Europe. These developments suggest that we will soon be back to our everyday lives, that is, we can sit in a cozy place to
design
Focus on online sales | Start Up Guide LIVE
This year’s first Start Up Guide LIVE event will be held online on April 27-28 by the Hungarian Design Council and Budapest Design Week.
The main topics of the presentations will be digital payment, and other legal and logistical issues related to online shops. The business development program also
business
Vietnamese boldness served professionally | #Bi
What do we get if we combine traditional Vietnamese recipes with professionalism, reflective experimentation and a cheeky young attitude? Whatever it is, it can only be good. Even though #Bi only opened a few months ago near Budapest’s Lehel Market, it has already filled the city’s gastronomy—and
design
Thanks, corona!—Part 2 | DE_FORM
Even though the world has turned upside down, the changes brought about by the coronavirus rather further energized them. The same as before, Nóra Demeczky and Enikő Déri, the members of DE_FORM studio now operating as a creative agency, keep helping and inspiring each other, and are more courageous
business
Trends that have changed the hospitality sector and the world of gastronomy
Vacuum-packed dishes, illusionary restaurants and a city full of couriers—as a sector hit especially hard by the pandemic, the hospitality industry had to adopt new strategies, which resulted in changes to our consumption habits, too. How can food be sold in the online space with eco-conscious, experience-like and financially
architecture
Hungarian-developed Tiny House can even be installed in the middle of the forest
If you wish to lodge near pristine spots in nature, but are looking for more comfortable accommodation options than camping in tents, we have good news: a promising Hungarian initiative has been launched for small size mobile houses that can also be installed in remote areas. The Tiny House units
design
Creativity with a mission to help | Inez Priger
“The greatest lesson you have learned this year”—read the mockup of the first post shared on the Instagram page of the card game dubbed “Körvonal”. Even though the game was not inspired by the pandemic and the situation coming with it specifically, the launch could not have been more
art
The best zero waste brands in Eastern Europe | TOP 5
Considering sustainability is now not only a basic requirement for a successful brand, but it’s often not enough. The combination of authenticity, commitment to the goal, and love for the products can truly work wonders. This selection does not focus on slow fashion, but on everyday objects and products
design
Hungarian innovation for the environment | Oonly
A sustainable Hungarian innovation aimed at reducing plastic pollution, one of the most important issues of our time: Oonly rethinks the deposit-refund scheme for bottles to allow us to consume high-quality mineral water with the help of a fully plastic waste-free and zero waste system.
In Hungary, at least two
tech
HIGHLIGHTS | Apps that serve us
They are with us day by day, ensuring a smooth run of our everyday lives. In the last decade, their latest versions have been published by the thousands according to the newest trends, allowing their programming and design to become an independent line of business and profession by now. In
business
In sweet landscapes | SweetLand by Viktoria
In Harghita County, a village of barely five hundred people, a little French lifestyle sneaks in that entices and encourages locals to consume quality desserts. This is SweetLand by Viktoria.
The founder of SweetLand by Viktoria, Viktória Boros lives in Transylvania, and also has a confectionery here, where she mainly
business
„This is a revolution” | VAJ
Premium quality and vast professional expertise spiced up with some novelty from time to time—we visited one of the latest hot spots of Budapest, the realm of VAJ located on the corner of József körút and Rákóczi tér. Their repertoire offers authentic home-made favorites made of locally sourced ingredients,
architecture
Beyond beauty—spaces affecting all senses | Linda Boronkay
Perhaps the last thing I would have suspected about Linda Boronkay is that she is battling with impostor syndrome. Then I realized that what appeared to be a contradiction at first actually makes perfect sense: it was not only her unique design perspective and intuitive flair for beauty that made
art
HIGHLIGHTS | Colorful world
From a very young age, a mysterious, parallel world becomes part of our lives. We recreate this world over and over again, first through children’s drawings, and later, thanks to trained creatives, through professional illustrations appearing in our environment.
Everything in this world is colorful, beautiful and functional. In
business
Good people, good places | Big picture of gastronomy
In the final episode of our series launched in late October last year, you can meet the economist whose career as a confectioner started with a well-made chocolate truffle prepared as a gift to a co-worker, as well as the Hungarian princess of macarons, who started her adventure by leaving
design
McDonald's products are spruced up by new, illustrative packaging
McDonald’s product packaging system is being renewed thanks to a collaboration between the creative agency Pearlfisher and the fast-food chain.
The biggest fast-food chains seem to have woken up from their long winter slumber, as nowadays we’re hearing about rebrandings and visual renewals one after the other. Not
business
The era of newsletters is over
Just like for our magazine, social media platforms are indispensable channels for all online media providers. We might as well say “that’s life, and things will surely stay like this for quite a while,” but these platforms seem to be trying to bite off bigger and bigger chunks of
art
BEST OF HIGHLIGHTS | That first year
In the life of every project, the first year starts with excitement, difficulties, and if all goes well, it ends with success. Amid the hardships of 2020, the HIGHLIGHTS article series has shown reliable continuity since the release of the first installment on February 7, 2020—a full year ago.
business
Levi's is celebrating Pokémon's 25th anniversary
It is without a doubt that Pokémon is known far and wide and needs no introduction. To celebrate the 25th birthday of the 90’s anime fairytale that swept the world by storm, Levi’s® has created a brand new Levi’s x Pokémon collection.
Inspired by the first season
design
Conscious planning, on paper | madebythe:
The Slovak madebythe: may seem like a minimalist stationary brand, but it is far from (being just) that. The purpose of the company is to supply users with products allowing them to plan their day-to-day life consciously and in a focused manner. After four years and ten thousand sold products,
design
Application is open for the third design START mentoring program
The Hungarian Fashion and Design Agency (HFDA) has opened applications for its mentoring program, which helps to stabilize the position of design businesses with two already existing product lines.
The companies participating in the previous program told of prestigious awards, foreign magazine features, and outstanding recognitions in connection with their
business
Lunch in a new way: Szimply introduces Lunch Boxes
Szimply, operating in the center of Budapest, has been known for its eye-catching and delicious brunches—although, back in the COVID-free times of peace, it was pretty hard to get a table with all the tourists sitting around at their venue in Röser udvar. Like many, they had to resort
tech
Travel might look like this in 2030 | Virgin Hyperloop
In this futuristic video, viewers get a taste of what travel might be like ten years from now.
In November 2020, Virgin Hyperloop transported passengers for the first time. Even though instead of the planned speed of 800-1200 km/h, the cabin moving in a vacuum tube was only able
branding
Good people, good places | Big picture of gastronomy
Many people have responded to the changed market circumstances in many different ways: there were some who, in the spirit of quality leisure time, collaborated with Hungarian graphic designers and released a new-wave version of the traditional puzzle, while others opened a noodle canteen despite all difficulties. Of course, making
tech
Non-inflatable, modular soccer ball | Nendo
Japanese design studio Nendo reinvented the basic tool of one of the most popular games of humanity, the soccer ball, in the spirit of social responsibility.
The components of the ball are shipped in disassembled states in compact packages—after assembling its parts it doesn’t differ from the traditional
design
HIGHLIGHTS | Back to Home
To be able to work efficiently, we primarily need a calm and balanced environment, an indispensable element of which is a good workstation.
Providing the environment to office workers has been the task of companies and employers for long years. However, those returning after a long pause are not simply
art
LEGO Hungary and MOME join forces
LEGO® Hungária Kft. and Moholy-Nagy University of Art and Design signed an agreement for collaboration with the aim of creating together and bringing creativity to the next level. Their collab promises countless exciting opportunities, which will inspire not only the students of the university, but also every LEGO fan to
design
Hungarian design round-up for winter snuggles
In addition to the curfew and the mandatory home office, now the weather also keeps confining us within the four walls – after a year like this, we deserve some peace and rest more than ever, and so it is time that we slow down a little. From hugging pillows to
business
Listening to our instincts | 7SCENTS
7scents perfumery is one of the latest gems of downtown Budapest. We were captivated by the atmosphere, the selection of perfumes only available here in Hungary, and last, but not least by the honest enthusiasm of the owner, Ákos Pozsgai, and so we asked him about the background of his
design
fun working together. | Péter Serfőző
Péter Serfőző is a key figure of the Hungarian graphic design scene. He graduated as an engineer, worked as the web designer of Walt Disney Internet Group during his university years and then completed MOME’s typography course. His graphic design studio has worked for prestigious clients including Waberers, Uniqua
design
Mouth-watering winter breakfast packaged by Halisten | Hester's Life
The deliciously healthy content of the special edition packs was provided by Eszter Porkoláb, one of the founders and the dietitian of the company, while Halisten Studio took care of the unique packaging design this year.
There are several keys to Hester’s Life’s success. One of the most
business
Premium sourdough bread from the van | PékTaxi
There are some ideas that – although were inspired by the quarantine – will not only have a place during these times: including Péktaxi, the business launched by Boróka Pintér and Dávid Bali.
I used to spend my summers in a small village as a kid, and so for me having fresh
business
„It’s like a feast!” | Gálfi zakuszka
The magnificent harmony of end-of-the-summer vegetables, slightly smoky red pepper and eggplant. Fall, home and the taste of Transylvania locked in a jar: meet Gálfi zakuszka by Kinga Gálfi!
Kinga Gálfi moved to Budapest from Miercurea Ciuc back in 2003. He finished the college of health sciences and also worked
design
TERIKE from Budapest launches website
TERIKE from Budapest fills a large gap in the Hungarian fashion scene – it’s the first project in the country to put talented fashion designers who receive less opportunity and attention as students and fresh graduates into the focus.
Dozens of young Hungarians graduate from various art courses every year,
business
Where tradition meets freshness | Blue Agori
Traditional meals served with a slight twist and distinct graphics, or a new take on Greek street food: Blue Agori, the popular restaurant in Budapest has already opened a second unit, and the third one is also on its way. We not only love the restaurant for its unique flavors,
art
Art in the size of matchboxes
We surround ourselves with many kinds of objects in our busy everyday life. There are some that are necessary, some with great memories attached to them, and some that we pile up like collections, as a hobby. Just like Australian Nicholas Kissajukian, who collects matchbox labels for a hobby.
Nicholas
business
One wine, one story | Bortársaság
What’s the story that wouldn’t be a defining part of your life without a glass of wine? This is the question Bortársaság asked from 14 inspiring figures, and now they share the stories in a novel and creative form.
Being able to connect with each other is more
business
Extraordinary coffee for ordinary days | Koffein Roasters
Now you can get to know the best of the Hungarian coffee roastery scene without leaving your homes: Koffein Roasters’ new platform offers a unique round-up presenting Hungarian and Italian small coffee roasteries. In addition, you can also get tips on how to make your much needed morning – or afternoon
tech
Plastic-eating bacteria | Poliloop
How can the field of chemical engineering support environmental protection and protect biodiversity from the immeasurable waste produced by humanity? – one out of the many questions Poliloop founders Liz Madaras and Krisztina Lévay must have been looking to answer while studying pharmaceutical engineering at the Budapest University of Technology and
design
In heavenly spheres | Leo Signatures
Leo Rooftop bar in Budapest offers an extraordinary way to get our chakras in balance: the bar’s team welcomes visitors with drinks customized to the various chakras.
“All hope abandon ye who enter here” – Dante’s quote is the first thing we see when opening Leo Rooftop bar’s
business
Vietnamese informality and honesty in a cup of coffee | Cāphê by Hai Nam
Vietnamese serenity with a pinch of Scandinavian aesthetics: a place where everyone can find a coffee matching their taste. Bartók Béla út in Budapest gained a new yet already iconic café: we visited Cāphê by Hai Nam, where we asked founders Vo Son Hai and Vo Son Nam about their
business
The urban formula | Datapolis
Dubbed Datapolis, the new business engaged in data analysis functions as a bridge between academic life and the business sector. As there are representatives of both fields in their team, a continuous dialogue is formed: this dynamic is what differentiates Datapolis from other data mining companies operating in the field
business
Wine brings people together | Le Tour de Dúzsi
The feeling of cycling, youthfulness and friendly gatherings in a bottle of wine – the label design of the red wine titled Le Tour de Dúzsi portrays one of the most important things about wine: how it brings people together.
Tamás Dúzsi and his family established their family business in Szekszárd
design
Hotel rooms in home office mode | Hotel Rum, Budapest
The hotel industry was one of the sectors that were hit extremely hard by the crisis brought on by the Covid-19 epidemic. Luckily however, instead of being buried in hopelessness, many saw the opportunity offered by the extreme situation: including Budapest-based Hotel Rum whose team decided to utilize their gorgeous
business
„People go to places they trust” | Piqniq Budapest x Mastercard
The joint project of Piqniq Budapest and Mastercard commenced under the title „Tanulj, fejlődj! – Nagykép a gasztronómiáról” (Learn, improve! – Big picture of gastronomy), presenting the personal stories of businesses related to gastronomy. The goal of the campaign launched a few weeks ago is not only to educate the players of
business
„We believe in the educational impact of movement” | ZIGZAG Boulder
Modular climbing wall system that we can transform into geometric shapes resembling rocks – and can customize to the needs of users depending on the age group, climbing skills and the qualities of the given area. HardBodyHang has once again taken outdoor sports to a whole new level: meet ZIGZAG, an
architecture
As little design as possible | Clemens Strobl winery
Situated in northeast Austria, Clemens Strobl winery’s layout puts the art and craft of winemaking into the focus, while its interior is dominated by the use of minimalist, raw and natural materials and colors. The subdued and sophisticated design was created by Austrian studio Destilat.
The Clemens Strobl family
business
iPhone: back to the roots
Apple made a big announcement: after cancelling the usual September product launch due to the Covid-19 epidemic, they organized a large-scale online event in the middle of October. The event not only amazed us from an audiovisual point of view, as the latest generation products themselves are also quite impressive.
business
Gmail has a new logo | Google
It’s undoubted: a product family should look like a product family. To that end, Google will redesign its last “black sheep” logo to fit into the product group.
Leaving the old red-grey-white logo behind, Gmail, Google’s mail system will promote the variable and open attitude of the brand
design
Slow fashion, slow food | The Garden Studio & Café reborn
Coffee, cocktails, Mediterranean mezzes, bagels and iconic Hungarian design brands in one place, in the spirit of sustainability. The Garden Studio & Café in Budapest welcomes guests with a new interior, product palette and services. We asked founder-designer Dóri Tomcsányi and co-owner Merve Ilgım Deprem about the novelties.
The Garden Studio
business
Fresh, youthful and exotic momentum | Harlequin Chocolates
Hand painted bonbons with a full-bodied, bold yet harmonious taste, various exotic and classic chocolate bars in packagings boasting a unique vibe. For those who have considered chocolate boring until now, or have never really thought that there is life beyond industrial chocolates, the sweets of Harlequin manufactory will for
design
Cycling in rain | Cleverhood
Cycling doesn’t depend on the weather, but your garment – as the saying goes. Here’s a reassuring novelty for those who don’t want to store their bikes in the garage over the cold seasons, but would rather keep going to work or school on two wheels.
Meet the
business
“Bread is our second child” | Arán Bakery
Sourdough, rustic bread varieties, pastries and giant cruffins seasoned with international inspiration: nothing in the concept of Budapest-based Arán bakery is by chance. Every detail starting from the choice of their location, the ingredients used, the repertoire and the interior design of the place is carefully considered and deliberate. We
business
Reorganize your life! | IKEA
With more and more global companies trying to live up to their commitments regarding creating a sustainable future, IKEA also had to take action: they released their first store selling used furniture.
The store will be opened in ReTuna shopping center in Eskilstuna, Sweden, offering second-hand goods only, but hopefully
business
The end of single-use plastic packaging | LEGO
At last, global corporations do not only promote individual responsibility, but are starting to take serious efforts to create a sustainable future, too. From now on, LEGO will phase out the use of single-use plastic bags in the packaging of its products. It’s time for paper!
The step was
tech
„Connecting the offline and online space” | ARe
Unheard stories for city enthusiasts and design fans, virtual exhibition tours and paintings coming to life: only a few examples from the portfolio of Hungarian creative startup ARe with which they entered the Hungarian and the international market. The company also open towards urbanism, design and fashion explores the opportunities
design
Smart thermos | Balaton
Easy-manageability, hygiene, smart features. This is the Balaton Water Bottle, which, beyond the basic functions of a water flask, also makes sure that the liquid poured into it stays at the desired temperature. If this wasn’t enough, the thermos also functions as a powerbank, owing to its 7200 mAH
business
Carbon dioxide could be put away in the ocean floor
The latest innovation of aquaculture startup Running Tide could open a new chapter in seaweed farming. No one has ever thought of sinking kelp infused with carbon dioxide to the bottom of the sea before – except for them. And why is it good for us?
Off the coast of Portland,
design
HIGHLIGHTS | The magical circle
The circle is one of the most ancient symbols, a true jolly joker, something you simply can’t go wrong with: as one of the four basic geometric forms, it symbolizes perfection and completeness. The circular line is a token of all things divine, ethereal and spiritual: something we can
business
Jacket with a built-in neck pillow | Pillowdy
Our world is full of practical objects, one more useful than the other, and all designed with the aim of helping us lead a simpler life. It was no different in the case of Pillowdy, either. The idea that could even make a longer trip comfortable was conceived by New
business
From wine to sourdough, authentically | Bott Bakery, Komárno
Frigyes Bott’s name may primarily ring some bells for wine fans. The son of the winemaker in Former Upper Hungary, Frigyes Bott Jr. also started from grape, but finally ended up at artisan breadmaking and opened his own bakery near the border, in the outskirts of Komárno. Interview!
The
tech
The future of audio | Sennheiser turns 75
Sophisticated, unique and high quality, exceptional audio experience – this is what Sennheiser has been working on ever since it was established, now shaping the future and history of audio technology as a third generation family business. On the occasion of the 75th anniversary of Sennheiser’s foundation, we reviewed the
design
Cats on milk | DEPOT DESIGN AGENCY
Every brand can choose the way leading to its goals. Some of them opt for
strong, aggressive visual communication, urging the unwitting buyers to shop
with their force. Depot Design Agency designed a less drastic, but all the more
lovely and playful look for Russian dairy company Milgrad, while also
business
Concept to reality | Epic Creations
Looks like a hundred-ton body, yet it weighs almost nothing; it’s sharp but
couldn’t harm a fly; could be made for three months, but can only be seen for a
few seconds on screen. What are we talking about exactly? With the help of
Budapest-based Epic Creations, we
design
Funny and sustainable textile handkerchiefs from Slovakia | Noa!
With the spreading of the zero waste way of living, many traditional, once
widely used but now forgotten objects start to return to our everydays –
including textile handkerchiefs. Slovakian Naďa Urbanová also saw the potential
in the tiny piece of fabric, this is how Noa! came to life.
The story
business
Another insight into space tourism | Virgin Galactic
While the power struggle between countries over space is well under way, private
companies also entered the competition – to achieve none other, but being the
first to open the space for tourism.
In pursuit of this goal, Virgin Galactic has just unveiled the passenger cabin
of its SpaceShipTwo spacecraft. The
business
From furniture to the fashion market? | IKEA
Probably many of us have thought of wearing the T-shirts advertising sales in
the shop windows of malls at one point, either as a joke or as a message to
consumer society.
Something similar seems to be happening in the framework of traditional trade,
as IKEA’s Japanese arm sets
business
It’s design fair again! | WAMP
The WAMP designers will return on August 16 at a new venue, in Sirály sétány
located in the Hegyvidék district of Budapest! Almost a hundred Hungarian
designers will welcome those interested in unique design products at the
promenade in front of MOMkult, in the embrace of the hills of Buda,
design
Czech souvenirs beyond the Mole keychains | Pragtique
Printed cups, fridge magnets, postcards bordering on kitsch – cliché souvenirs
we have all encountered at one point when travelling. Those heading towards
Prague, listen up: here’s your go-to place when it comes to souvenirs.
Even though the Covid-19 epidemic forced tourism to its knee with a single
strike, the
business
“Jungle fruit from the floodplain” in a majestic packaging | Panyolium
The fate of mechanical engineer István Mórucz was sealed quite early on. Of
course it’s not a rule that everyone whose sign was a plum in nursery school is
destined to mix plum jam as an adult, but in the case of István, this is exactly
what happened. The
design
Order, but do it green! | PriestmanGoode
In addition to its obvious healthcare implications, another formidable
consequence of the epidemic is the horrendous increase of food packaging. The
problem is only partially caused by the rise in the number of store food
packaging: the consumers’ preference of home deliveries and take-out services
also have their share in
design
Build your car like LEGO | Electric Brands
The same way our needs change as we age, we might need different equipment in
the various stages of our lives, too. This applies to cars, too. In the
beginning, we make do with a smaller or sporty one, but later on we rather go
for larger and stronger models.
business
#welcomeonboard | Bon Dia Soft Serve
If you are a frequent visitor of Madách tér, you have probably visited My
Little
Melbourne [http://mylittlemelbourne.hu/] a couple times to drink your favorite
specialty coffee, too. Now instead of coffee, we are going to talk about real
ice cream specialties, bringing the experience of eating ice cream
design
HIGHLIGHTS | Bottled up in minimal
“Drink me!” – reads Alice on the small bottle in Wonderland. The naive little
girl follows the command, and obeys: the flask runs empty, and so at times she
shrinks, and other times she transforms into a giant. This mode of action also
applies beyond Lewis Carrol’s fairy tale, as
business
It’s not fruit juice, it’s currant wine! | Lajos-Király Manufaktúra
Dávid Király inherited the land on which he grows black, red and white currant
and makes wine of them using traditional methods from his grandfather.
Lajos-Király Manufaktúra creates a new tradition in Verpelét, the village of
wine and melodies, known the most for its Welschriesling – Dávid and his
manufactory spice
design
HIGHLIGHTS | Food on four wheels
There are many ways to eat. Out of porcelain plates while sitting at the family
table on a Sunday, by taking our time whilst having fun with our friends, at a
delish brunch, or even with a cheap sandwich in our mouths bought in the subway,
while running after the
design
A capsule could take us to the edge of space in the future | Spaceship Neptune
The process of our common treasures becoming available to wider and wider
audiences is a trend that can be observed over the course of human history. Be
it a result of television or the internet, the professionalism of the creative
human mind has an undisputed role in it. Until now,
design
„It’s like a suitcase” | Interview with the creators of Campsule
A mobile housing alternative that is easily portable, tool-free, weatherproof,
insulated and can be equipped with many extra features based on digital
technology. Zsolt and Richárd Pahor started a new family business, with the
Campsule sleeping pod being the end result.
The concept of Campsule caught our attention in the
design
“Pauza is a kind of reflection on our own lives”
Love, coziness, home. Vitkovics Mihály utca hides a lot of treasures, including
the Pauza store, regarded by many as a symbol of slowing down. The products in
the store promote consciousness, therefore, in addition to bringing joy to
customers, they also make the world a better place. Interview!
Évi Klément
business
studio NUR | New label design for Balázs Sike pincéje
The Badacsony, deep tones, soil and a characteristic flavor all on one label.
Studio NUR gave life to a new label design for renewing Sike Balázs Pincéje
winery, placing poetry and maximalism in the center of the label’s visual world.
Let’s see the details.
Balázs Sike has been
design
HIGHLIGHTS | Playful reduction
A form is never too simple, boring at best. Circle, triangle, square and the
rest of them – all friendly shapes: we keep running into and returning to them.
The common denominator, the least common multiple: a part of the visual language
we are all fluent in. A basis of reference
design
The Nostalgia font | Resistenza
Type foundry Resistenza founded by the designer duo consisting of Italian
Giuseppe Salerno and Spanish Paco González has released a new font in the past
days.
This playful vintage-inspired serif font was named Nostalgia; the examples
illustrating its use give a faithful expression of the designers’ aims as to
what
tech
Thermometer and blood-test-kit in a single device | Covid-19
Right in the middle of the pandemic, Indian designer Anshuman Kumar designed a
conceptual product which, once placed on the market, could be of great benefit
for doctors, nurses and even everyday people in establishing swift diagnoses.
The device is not your average thermometer – it can process the data generated
architecture
The winners of the Office of the Year Award have been announced
The Office of the Year competition organized for the 10th time found itself in
quite a situation. The organizers had to announce the winners of the award
amidst the coronavirus epidemic, but they managed to do so in style in spite of
the unconventional circumstances, and honored the winners and
architecture
The spaces we lost - the quarantine office concept
Because of the coronavirus epidemic about 3 billion people need to stay at home
at the moment and millions of them continue working. By 2020, home office is no
longer an unknown solution in the broadest industrial, professional or
geographical areas, but it is definitely a novelty to move entire
architecture
“Plan B” in design | We asked Hungarian businesses_02
The changes brought by the coronavirus also have a profound impact on the life
of Hungarian design businesses. Everything that seemed to be working so far has
been questioned and reevaluated either as a whole or just in part. How did the
epidemic influence the life of Hungarian design undertakings?
architecture
“Plan B” in design | We asked Hungarian businesses_01
The changes brought by the coronavirus also have a profound impact on the life
of Hungarian design businesses. Everything that seemed to be working so far has
been questioned and reevaluated either as a whole or just in part. How did the
epidemic influence the life of Hungarian design undertakings?
design
Coffee machines made of concrete | AnzaCoffee
Concrete literally keeps levelling up in our kitchen every year: first it got to
the counter from the floor, and now we can also have coffee machines made of it.
Designing a coffee machine is a rewarding and challenging job at the same time:
the users have grown attached to
architecture
The concentric circles of Illan | Interview with Zsuzsanna Horváth
The Best of award on the Design Plus festival in Frankfurt in 2020, contract
with a world-famous design company – the story of the Illan lamp is a true
design success story. We interviewed the Denmark-based designer of the lamp that
could also pass as an abstract sculpture, Zsuzsanna Horváth.
Although
design
From hotels to home office | A response to the crisis from Amsterdam
The hospitality and hotel industries found themselves in an extremely difficult
position owing to the pandemic. Two hotels in Amsterdam, however, attempt to
survive the situation with a seemingly successful rebranding strategy: now they
offer their rooms transformed into private work spaces to the employees wishing
to escape from their
design
Zsolt Unger | „This is about responsibility”
Unger and Partners, Zsolt Unger’s company specialized on premium brands pursues
the design and physical implementation of diverse high quality products and
services with approximately 52 brands on the Hungarian market currently. Their
portfolio includes the brand image and sometime overall concept of wineries,
cosmetics companies, mineral water or
business
Here comes the new logo of BMW
After twenty-three years, BMW has redesigned its logo: owing to the latest
change, it became more modern and clean – something we could rightfully expect
from the German car manufacturer.
Source:www.vezess.hu
[https://www.vezess.hu/genfi-autoszalon/2020/03/03/bmw-i4-koncepcio-bemutato/]Of
course, the white and blue color of
design
Brand Design first-hand | Anett Möglich
Content creator, visual storyteller – concepts that might sound familiar in the
creative industry, but what to they actually mean? To get answers to these
questions, we asked an expert who gained first-hand experience on this area in
the world of design. After her time spent at the Danish Norm Architects,
